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Funnel Diagrams

Today, in conditions when the offer is so large that often exceeds the demand, becomes more difficult to attract the customers. In this regard, are actively developed such areas as marketing, advertising and sales management that is a process of transformation the potential buyer to the real paid client. This process consists of several steps, on each of which the number of clients reduces and graphically this process is most commonly represented with help of Funnel diagram. The Funnel diagram allows to visualize a linear process, which has at least four sequentially related stages and it is expected that the number of elements on the first stage will exceed the number at the last stage. The Funnel chart allows to distribute the clients within the stages of the sales process from the first meet till to the making a deal. The first stage is always the biggest and shows how many potential customers are at the early stages of the sales process, each next stage is smaller than previous one, and the lower stage shows the quantity of customers with which are already made contracts. Thus, the stages are arranged in a form of funnel or inverted pyramid.

The Funnel diagram is one of the main tools of building a business and almost universal multifunctional tool of sales management, which allows you to analyze the company's productivity and significantly increase profits. The seller's main task is to carry out competently the marketing actions and to construct the sales funnel in such way to provide a smooth and unobtrusive transition a potential buyer from the curiosity to the real interest, purchase and becoming a regular customer. The stages of buyer's movement to the target are perfectly visible from the Sales funnel: first, through the advertising is attracted the client's attention, is evoked his interest, then appears the client's desire to use the offer and to buy the product or service, this process is finished by a purchase.

The Marketing and Sales funnel is useful for monitoring the progress and success of advertising and marketing campaigns, for determining the number of customers that move to the next stage or disappear at each stage, for calculating the company's potential performance by stages, for tracking performance indicators for identifying the bottlenecks in the process and for large range of other tasks. Moreover, the use of the Marketing sales funnel in a combination with its analysis gives you ability to influence professionally and effectively on the consumers. The Funnel diagram lets to make conclusions about the quality of management and the need of increasing the efforts at some sale stage. If the funnel tapers evenly, it is a normal process, but if suddenly at one of the stages occurs the unexpected funnel's narrowing, this suggests about the necessity to improve the management quality and sales process.

Funnel Diagrams solution extends the ConceptDraw DIAGRAM functionality with wide range of funnel diagram samples, sales funnel examples, and vector design elements, and makes it ideal for funnel management and creation the Funnel Diagrams of different types and designs, including the classic models and their multifarious variations, AIDA Model, AIDAS, ACCA Dagmar, Rossiter-Percy Model, Sales funnel, Marketing funnel, Search funnel, Brand funnel, Purchase funnel, Lead funnel, Conversion funnel, Business funnel, etc. When designing your Funnel Diagrams in ConceptDraw DIAGRAM, you are free to choose to place your funnel object horizontally or vertically, you can use the objects with desired quantity of sales funnel stages, as well as to modify their size, color filling, and other parameters to make exceptionally looking Funnel diagrams fully responding to your desires.


There are 5 stencil libraries containing 145 vector objects and pictograms in the Funnel Diagrams solution.

Design Elements — Funnel Icons


Design Elements — Funnel Icons

Design Elements — Horizontal Funnels


Design Elements — Horizontal Funnels

Design Elements — Vertical Funnels


Design Elements — Vertical Funnels

Design Elements — Funnel Arrows


Design Elements — Funnel Arrows

Design Elements — Funnel Callouts


Design Elements — Funnel Callouts

Examples

There are a few samples that you see on this page which were created in the ConceptDraw DIAGRAM application by using the Funnel Diagrams solution. Some of the solution's capabilities as well as the professional results which you can achieve are all demonstrated here on this page.

All source documents are vector graphic documents which are always available for modifying, reviewing and/or converting to many different formats, such as MS PowerPoint, PDF file, MS Visio, and many other graphic ones from the ConceptDraw Solution Park or ConceptDraw STORE. The Funnel Diagrams solution is available to all ConceptDraw DIAGRAM users to get installed and used while working in the ConceptDraw DIAGRAM diagramming and drawing software.

Example 1: ACCA DAGMAR Model

This diagram was created in ConceptDraw DIAGRAM using the composition of libraries from the Funnel Diagrams Solution. An experienced user spent 5 minutes creating this sample.

This sample demonstrates the Funnel diagram including 4 steps ACCA of DAGMAR (Defining Advertising Goals for Measured Advertising Results) marketing model, which was suggested by Russel H. Colley in 1961. This abbreviation is composed from the first letters of the model components, such as Awareness (A), Comprehension (C), Conviction (C), and Action (A). Each of these steps is represented as a separated layer on this Funnel diagram. The ACCA advertising formula originates from the AIDA advertising formula, and furthermore is more popular and comprehensive. It is intended for the measurement the advertising effectiveness and for mapping the states of mind that the consumers pass on the way to purchase. One of the most important parts of the DAGMAR model is the process of definition the target audience, i.e. the group of people for which is addressed the advertising message, as well as formulation the objective of the advertising message.

ACCA DAGMAR Model

Example 2: AIDA Purchase Funnel

This diagram was created in ConceptDraw DIAGRAM using the composition of libraries from the Funnel Diagrams Solution. An experienced user spent 10 minutes creating this sample.

This Funnel diagram sample shows 4 steps of AIDA marketing model, these are: Attention (A), Interest (I), Desire (D) and Action (A). It is a well known and widely used model in a field of marketing and advertising. The AIDA marketing model lets accurately depict all stages and steps that take place from the moment when the consumer first faces with some product or brand through to the moment when the consumer decides to test and to buy this product. This model assists in comprehension efficiency and influence of advertising and marketing communications on the consumers and on the making purchases by them. The AIDA model lets to make the products of specific brands recognizable for consumers, to engage the new consumers to buy the products of exactly this brand, i.e. to advance the consumers using the marketing and advertising via the series of sequential steps from the first acquaintance with a brand to the consumption and purchase.

AIDA Purchase Funnel

Example 3: AIDAS Model

This diagram was created in ConceptDraw DIAGRAM using the composition of libraries from the Funnel Diagrams Solution. An experienced user spent 5 minutes creating this sample.

This Funnel diagram example depicts 5 steps of AIDAS marketing model: Attention (A), Interest (I), Desire (D), Action (A) and Satisfaction (S). This model is an extension of well-known marketing AIDA model that includes 4 steps on the way from the first informing the consumer about specific product or brand to the decision making about purchase it. The model's modification and increase of steps' quantity from four to five were held with the consideration of theoretical developments and researches. The AIDAS model helps to explain the mechanism using which the advertisement or marketing communications involve the consumers in a brand choice. The steps on this diagram are visually numbered and the arrows show direction of movement the steps sequentially from the attention to the product or brand to the satisfaction with own choice, after the interest to this brand or product, desire to buy it and ultimately the active action (purchase).

AIDAS Model

Example 4: AISDALSLove Hierarchy of Effects Model

This diagram was created in ConceptDraw DIAGRAM using the composition of libraries from the Funnel Diagrams Solution. An experienced user spent 5 minutes creating this sample.

This Funnel diagram demonstrates the AISDALSLove hierarchy of effects model in advertising, which is described by 8 steps: Attention (A), Interest (I), Search (S), Desire (D), Action (A), Like/dislike (L), Share(S), and Love/hate. These simple words briefly describe the long process, when the target consumer audience pays attention (A) on the advertising announcement, shows the interest (I) for the advertised brand or product, then searches (S) the information about it and after this stage forms the attitude and desire (D) for the brand or product. The next stage is the action (A), on which the consumer audience elects the brand and purchases the product with a goal to satisfy the desire. After the product's testing we can see the next stages, which show the consumer's like (L) or dislike, the consumer expresses its feelings of likes or dislikes by sharing (S) its thoughts and impressions to other consumers through media or directly. As for the last stage (Love), it describes the long-term feelings (love or hate) of consumer audience towards the product or brand.

AISDALSLove Hierarchy of Effects Model

Example 5: Basic AIDA Model

This diagram was created in ConceptDraw DIAGRAM using the composition of libraries from the Funnel Diagrams Solution. An experienced user spent 5 minutes creating this sample.

This Funnel chart sample shows 4 steps of the basic AIDA model that is interpreted as Awareness (A), Interest (I), Desire (D) and Action (A). It is a basic AIDA model, which in some cases may be modified, extended and supplemented with some additional steps that are individually important in each case. There are many variants, some of them contain additionally the stages after purchase the product, another contain advanced analysis before purchase, some include the stages related with publication reviews in social media and brand communities after the testing production. Still the basic sequence for each AIDA based model will be stable and will contain Cognition, Affect, and Behavior steps. The ConceptDraw's funnel object you see on this sample is placed horizontally , with indication of stages' movement direction supposed by this diagram. All variety of funnel objects is available from the libraries of Funnel Diagrams solution for ConceptDraw DIAGRAM software and is convenient in using for making the marketing and sales funnel.

Basic AIDA Model

Example 6: Brand Funnel

This diagram was created in ConceptDraw DIAGRAM using the composition of libraries from the Funnel Diagrams Solution. An experienced user spent 10 minutes creating this sample.

This sample represents the Funnel diagram with 5 steps of a brand purchase funnel: Aided Awareness, Unaided Awareness, Consideration, Purchase and Loyalty. In addition to the funnel with names of the stages, this sample also shows the steps values (what share of the target group reached the step in the purchase process) and conversion rates (what share of the target group is converted from the previous to the next step). The brand awareness is one of the major factors in a brand management, advertising management and strategy development, as well as the key consideration in a consumer's behavior. It is the measure, which shows how many people in a target market know about the brand existence, and which reflects the customers’ ability to recognize the brand and to recall it. The brand awareness is extremely important, because the consumer's ability to recognize the brand greatly influences on the decision-making about purchasing products of a liking brand.

Brand Funnel

Example 7: Classic Sales Funnel

This diagram was created in ConceptDraw DIAGRAM using the composition of libraries from the Funnel Diagrams Solution. An experienced user spent 7 minutes creating this sample.

This sample illustrates the Classic sales funnel consisting from 4 steps: Prospect, Lead, Initial Purchase and Repeat Buyer. The sales process engineering or the sales pipeline engineering is a field of activity intended for development the best sales processes and the best ways of selling, i.e. the ways that contribute for the most effective sales and effort the productivity of sellers. The sales process engineering supposes the systematic application the defined set of scientific and mathematical principles suitable for a particular sales process. Designing your Funnel diagrams, you can place the stages' names on the corresponding funnel layers or place them on the certain distance, such as on this diagram sample. Develop effectively your Funnel diagrams for the sales, marketing, and customer service areas, and design them easily at the ConceptDraw DIAGRAM application. You can use this sample and other sales funnel examples in your work or design from the scratch your own extensive sales funnel diagrams with additional stages.

Classic Sales Funnel

Example 8: Consumer Purchase Funnel

This diagram was created in ConceptDraw DIAGRAM using the composition of libraries from the Funnel Diagrams Solution. An experienced user spent 7 minutes creating this sample.

This sample shows the Consumer purchase funnel diagram. The 6 steps from which it is composed are: Awareness, Consideration, Intent, Purchase, Loyalty, Advocates. The Purchase Funnel, which is alternatively named as the purchasing funnel, customer funnel, marketing sales funnel, is a marketing model focused at the consumer. It describes the customer's way towards the purchase of some product or service, lets to analyze the purchasing process realized by customers, helps to understand how potential customers discover your product or brand, what they think about it and how they become the loyal customers. The color style of your chart is a rather important moment from the psychological point of view, because different colors have diverse effects on the human perception. The certain range of colors, such as yellow, red, orange, green, significantly increase attention and interest of audience. Pay attention to this moment and use this information to highlight important data and to increase the success of your diagrams.

Consumer Purchase Funnel

Example 9: Conversion Funnel

This diagram was created in ConceptDraw DIAGRAM using the composition of libraries from the Funnel Diagrams Solution. An experienced user spent 7 minutes creating this sample.

This sample diagram represents 5 stages of the Conversion funnel: Landing Page, Call To Action, Lead Form, Sales Page, and Conversion. The Conversion funnel is a term used in e-commerce. It describes the journey passed by the potential customers, through which they come to the site, with fewer navigation options at each step. It is known that large quantity of clients search for a product or service on the pages linked with the e-commerce site by the conventional link, banner ad or ad network. But seeing the advertisement or link only little quantity of people click this link and enter on the e-commerce site, and only small percentage of entered customers proceeds to the product pages, moreover even less of them clicks on the product to add it to the basket. The necessity to register and to fill the contact and payment details even more decreases the numbers step-by-step totality along the funnel. The large quantity of steps greatly decreases the quantity of visitors that become the paying customers.

Conversion Funnel

Example 10: Customer Conversion Funnel

This diagram was created in ConceptDraw DIAGRAM using the composition of libraries from the Funnel Diagrams Solution. An experienced user spent 5 minutes creating this sample.

This funnel diagram sample shows the Customer conversion funnel, which is broken down into 5 stages: Awareness, Consideration, Conversion, Loyalty, and Advocacy. The conversion funnel or sales funnel is the e-commerce term that describes the different stages leading the buyer to the purchase. This process is described as a funnel because the seller, as a marketer, guides the customer towards the conversion point. The conversion funnel lets to track and to describe the consumer's way on your site via the Internet advertising, navigating an e-commerce website, or the search system, that is finally converting to a sale. Each company that sells some product or service online via Internet has a conversion funnel and its main goal is to optimize this funnel for achievement maximal result and attraction larger quantity of consumers to the conversion funnel. The optimization of conversion rate must occur at every funnel's stage with a goal to improve the number of people directed on the most important actions.

Customer Conversion Funnel

Example 11: Customer Life Cycle Funnel

This diagram was created in ConceptDraw DIAGRAM using the composition of libraries from the Funnel Diagrams Solution. An experienced user spent 10 minutes creating this sample.

This Funnel diagram sample shows 7 stages of the customer life cycle: Subscriber, Lead, Marketing qualified lead, Sales qualified lead, Opportunity, Customer, Evangelist. The steps are listed in order at which they are placed on the funnel at the moving from a wide edge of funnel to its constriction. The interactions with contacts usually vary depending on the life cycle stage, on which they are. It is convenient and helpful in most cases to have ability to represent your contacts divided basing on this information. The funnel structure helps you to organize your contacts basing on the stage, on which they are in your sales cycle. One business differs from other, in some cases it differs cardinally, and depending on the structure and needs of a given business, you will have maybe all these lifecycle stages or only some of them. This structure is quite useful, when you need to create a custom contact functioning in a similar way.

Customer Life Cycle Funnel

Example 12: Lavidge et al's Hierarchy of Effects

This diagram was created in ConceptDraw DIAGRAM using the composition of libraries from the Funnel Diagrams Solution. An experienced user spent 10 minutes creating this sample.

This Funnel diagram example illustrates 6 stages of Lavidge et al's hierarchy of effects: Awareness, Knowledge, Liking, Preference, Conviction, and Purchase. The hierarchy of effects is one of the basic hierarchical models. It was developed by Lavidge in 1960s. This model is based on getting the progress by customers passing the sequence of listed stages, from the brand awareness to the purchase of brand's product. Awareness is the stage, on which the consumer meets with a product, brand or category, typically through the advertising. The Knowledge stage supposes the learning of the brand. On the Liking stage the consumer forms the favorable or unfavorable disposition towards the brand. Then, on the Preference stage the consumer gives the preference for one brand among other comparable brands and demonstrates the desire to make a purchase on the Conviction stage. Finally, we have the Purchase stage, when the consumer buys the product of a liked brand.

Lavidge et al's Hierarchy of Effects

Example 13: Lead Generation Funnel

This diagram was created in ConceptDraw DIAGRAM using the composition of libraries from the Funnel Diagrams Solution. An experienced user spent 10 minutes creating this sample.

This Funnel diagram example depicts 9 stages of the lead generation funnel. One look at this diagram lets to capture them all: Awareness and Friend, All Names, Engaged, Target or Prospects, Marketing Qualified Lead, Recycled, Sales Qualified Lead, Opportunity, and Customer. The lead generation is one of the most important steps in marketing and sales. It is a marketing tactic aimed at the search of potential customers with defined contact data, which can in future become the loyal paying customers. So, the lead generation process is quite important and assists in quick company's development and achievement maximal profitability in a shortest possible time. The clear representation of funnel's stages on this Funnel diagram and their right comprehension can help the marketers to gather the contacts of potential clients and effectively turn them into the customers. This lead funnel diagram is colorful and attractive, each funnel stage on it is colored uniquely. You can study in details the colors' influence on people perception to choose the correct color gammas for your diagrams.

Lead Generation Funnel

Example 14: Marketing Funnel

This diagram was created in ConceptDraw DIAGRAM using the composition of libraries from the Funnel Diagrams Solution. An experienced user spent 7 minutes creating this sample.

This sample is an example of the Marketing funnel with 6 stages: Awareness, Interest, Consideration, Intent, Evaluation, and Purchase. The Marketing funnel, also named a purchase funnel, purchasing funnel, or customer funnel, is a consumer focused marketing model, which describes the theoretical journey of customers from the awareness about a product or a service (the initial stage) to the actual conversion and purchase of product or service (the final stage). It is a model widely used in marketing at the realization promotional campaigns, as well as in customer relationship management. Along with most of marketing models existing today, the Marketing funnel is the most resourceful and capacious, it includes many stages and is designed with accounting the modern technologies, specifics of consumers' behavior, repurchase intent, and other details. For additional clearness, you can add callouts on your Funnel diagram, which will include detailed descriptions for each stage that is represented on your diagram.

Marketing Funnel

Example 15: Modified AIDA Model

This diagram was created in ConceptDraw DIAGRAM using the composition of libraries from the Funnel Diagrams Solution. An experienced user spent 5 minutes creating this sample.

The abbreviation AIDA is decoded as Attention – Interest – Desire – Action. It Is a model of consumer's behavior, which describes the sequence of events on the path of making a purchase. According to this model, you must first attract attention of the potential consumers (A), then to provoke the interest to the proposed product (I), to cause the desire to make the purchase of product (D) and at the last step to turn the interested human into a buyer (A). Developed in 1898, the classic AIDA model had since some modifications in accordance with changes in realities of life and in consumers' psychology. However, the basic mechanisms remained unchanged many years. If we will talk about today's market, the large segment of the market is now occupied in e-Commerce, however the classic techniques are also applicable for them. This Funnel diagram sample shows 5 stages of the modified AIDA model: Awareness, Interest, Conviction, Desire, and Action.

Modified AIDA Model

Example 16: Online Sales Funnel

This diagram was created in ConceptDraw DIAGRAM using the composition of libraries from the Funnel Diagrams Solution. An experienced user spent 10 minutes creating this sample.

This sample represents the Online sales funnel, which contains 4 stages: Brand awareness, Lead gathering, Lead qualifying, Sale. The Online sales funnel is very similar for a traditional sales funnel, it differs from it quite a bit. The process begins from the Brand awareness stage, then the clients are gathered and qualified, and after that occurs the sale and potential clients are transformed into the customers. The Online sales funnel reminds the road map, which the consumers pass on the way to the purchase beginning from the time when they become the prospect clients. Each time, when you see the banner, research the product online and then buy it, you are in an online sales funnel. The colorful and attractive clipart are the best addition for your diagram, they make it more informative and interesting for audience when demonstrating these diagrams on the large screen. Varied clipart can be added from the ConceptDraw’s libraries to make successful your diagrams.

Online Sales Funnel

Example 17: Product Launch Funnel

This diagram was created in ConceptDraw DIAGRAM using the composition of libraries from the Funnel Diagrams Solution. An experienced user spent 7 minutes creating this sample.

This sample of Funnel diagram depicts 5 stages of the product launch funnel: Idea generation, Project definition, Concept development, Detailed development, and Market launch. The product launch is an introduction of a new product on the market and its first appearance before consumers. The step of the product launch occurs after the moment when new product is developed and finished by the company, and is ready to hit on the market. The product launch can be both easy and complex process according to the type of product, company's capabilities and staff qualification. But the product launch it is only beginning, since this moment you need regularly research the market, to spend effective PR and advertising companies directed on the capture of wide target audience, to monitor the product promotion on the market, to control and enhance its competitiveness and development. This Funnel diagram is quite strict, meanwhile the placement of vector clipart makes it more vivid and live.

Product Launch Funnel

Example 18: Purchase Funnel

This diagram was created in ConceptDraw DIAGRAM using the composition of libraries from the Funnel Diagrams Solution. An experienced user spent 5 minutes creating this sample.

This sample diagram represents the Purchase funnel, which includes 5 stages: Awareness, Opinion, Consideration, Preference, and Purchase. It summarizes the modern purchase funnel, taking into account the emergence of internet research. There are many people, which do not become buyers instantly, they thoroughly research, compare and evaluate several variants before choosing desired one and buying it. And the Purchase Funnel lets easily trace and show the long way of potential clients to the becoming regular buyers of a certain production. It lets to analyze effectively the process of gaining customers, the mechanism of discovering new product or brand by the potential customers, and how they become the loyal customers. This diagram shows the typical and the most simple Purchase Funnel, in some cases it can be extended with additional stages, such as pre-awareness and research, and reflect the post-purchase behavior. ConceptDraw DIAGRAM with Funnel Diagrams Solution assists you in funnel management and making diagrams as detailed as you need.

Purchase Funnel

Example 19: Rossiter and Percy's Communications Effects

This diagram was created in ConceptDraw DIAGRAM using the composition of libraries from the Funnel Diagrams Solution. An experienced user spent 10 minutes creating this sample.

This sample Funnel diagram shows 5 stages of the Rossiter and Percy's communications effects, these are: Category Need, Brand Awareness, Brand Preference (Ab), Purchase Intent, and finally Purchase Facilitation. This is an hierarchical model, which as other models of this type, includes the sequence of following components: Cognition (C), Affect (A) and Behavior (B). That is why the hierarchical models are also known as C-A-B models. If the intermediate stages can variate, the Brand awareness stage and Purchase are basic for a group of hierarchy of effects models. It is a linear sequential model, which is built on an assumption that consumers pass a series of stages before purchase decision making and this process typically begins with the brand awareness. In these models, the advertising and marketing communications play the great role in consumers' purchase decision. The Rossiter and Percy’s model is a simplified hierarchical model, which is related with an advertising influence.

Rossiter and Percy's Communications Effects

Example 20: Sales Funnel

This diagram was created in ConceptDraw DIAGRAM using the composition of libraries from the Funnel Diagrams Solution. An experienced user spent 10 minutes creating this sample.

This Funnel diagram sample depicts 7 stages of the Sales Funnel (also purchase funnel, marketing funnel or customer funnel): Leads, Initial communication, Customer evaluation, Negotiation, Purchase order received, Delivery, and Payment. The Sales Funnel is one of the main business tools for any business and businessmen. It is a perfect way to demonstrate and observe the stages of movement a customer to the main goal, i.e. to the purchase of a service or a product of desired brand, beginning from the product proposal and the first contact with it. The properly constructed Sales Funnel helps your business to operate efficiently, to increase the sales volume of your products or services and correspondingly to rise greatly profits. Moreover, the proper application of the Sales Funnel allows you to affect on the potential consumers delicately, unobtrusively, and to adapt to their needs inconspicuously for them. Design easily your efficiently working Sales Funnel and Business Funnel with ConceptDraw DIAGRAM

Sales Funnel

Example 21: Search Funnel

This diagram was created in ConceptDraw DIAGRAM using the composition of libraries from the Funnel Diagrams Solution. An experienced user spent 5 minutes creating this sample.

This Search funnel diagram sample shows 4 keyword categories: Awareness, Research, Decision, and Purchase. The Search Funnel is a professional and popular tool for the marketers, advertisers, businessmen and all other people, which are interested in selling their production and development effective marketing strategy. It is a visual way to depict the stages of the customer path to the purchase and its behavior during this path. Each funnel stage is important in its own way and the customer's behavior greatly differs on each stage. This path typically begins from the curiosity, awareness, then moves to the mindset and conduction specific researches, and ends by the customer's decision to buy the product and by actual making the purchase. ConceptDraw DIAGRAM software extended with Funnel Diagrams solution lets you to construct your Funnel diagrams of any design, direction of arrangement the funnel object, color intensity, etc. Besides, it is visually effective to number the stages of your funnel on the diagram.

Search Funnel

Inside

Funnel Diagrams for Microsoft Windows and Apple macOS

What I Need to Get Started

After ConceptDraw DIAGRAM is installed, the Funnel Diagrams solution can be purchased either from the Marketing area of ConceptDraw STORE itself or from our online store. Thus, you will be able to use the Funnel Diagrams solution straight after.

Funnel Diagrams Solution - Buy

How to install

First of all, make sure that both ConceptDraw STORE and ConceptDraw DIAGRAM applications are downloaded and installed on your computer. Next, install the Funnel Diagrams solution from the ConceptDraw STORE to use it in the ConceptDraw DIAGRAM application.

Funnel Diagrams Solution - Buy

Start Using

Start using the Funnel Diagrams solution to make the professionally looking marketing and sales communication diagrams by adding the design elements taken from the stencil libraries and editing the pre-made examples that can be found there.

Funnel Diagrams Solution - Start Using

Funnel Diagrams

Considering creating a funnel diagram might mean you need to make a sales funnel, marketing funnel, customer conversion funnel, customer lifecycle funnel (used in customer lifecycle management), purchase funnel, recruiting funnel, lead generation funnel or launch funnel diagram. If there is a need for drawing a funnel diagram, you can make any by using the ConceptDraw DIAGRAM diagramming and vector drawing software extended with the Funnel Diagrams solution. In order to evaluate the success as well as to analyze the sales, to score prospects and leads, such visual representations of business data might be used.

Funnel charts are often used for representing different stages in a sales process or/and showing the amount of potential revenue for each of the stages. Funnel diagrams may also be very useful for identifying the potential problem areas in an organization's sales processes.

Any funnel chart is known to be displaying different values as progressively decreasing proportions amounting to 100% in total, but there are always some exceptions. The size of the area of such chart may be determined by the series value as a percentage of the total of all values. Any funnel chart consists of the higher part which is known to be called either a "head" or a "base" and the lower part which may be referred to as "neck".

There are design variants of funnel diagrams which include 2D and 3D charts having a different orientation. Thus, the vertical funnel diagram may be created having the narrowing all the way from its top to bottom. Also, a horizontal funnel diagram can be created in the ConceptDraw DIAGRAM diagramming software, having a narrowing as well: either from left to right or from right to left.

Funnel Diagram 2D and 3D charts

Funnel Diagrams solution also allows drawing the funnel style infographics which represent any process steps with the needed decreasing measure to be used for visualization of different funnel models. The last-mentioned models may be brand funnel ones, conversion funnel ones (either customer conversion funnel or online conversion funnel), customer lifecycle funnel, launch funnel, lead generation funnel, etc.

In order to draw the brand funnels diagrams, it is better to clarify what brand awareness is. Thus, "brand awareness" term refers to the extent to which customers can recall or recognize some particular brand. Being a key consideration in advertising management, consumer behaviour, strategy development and brand management, such awareness may not mean that the consumer must recall a specific brand name. At the same time, they can recall at least a few sufficient distinguishing features for the process of consumer purchase to proceed.

Mentioning the purchase and sales processes, it would also to make sense to mention another term - a "conversion funnel". Being a popular phrase used in e-commerce, it is used for describing the journey a consumer takes through a search system (search funnel). The consumers may also find an Internet advertising navigating an e-commerce website ending up purchasing things. There may be the so-called "lower funnel", "upper funnel" or "middle funnel" potential customers.

In this case, the "funnel analysis" term would be also useful to know as it involves using different events that lead towards some defined goal. Mainly they are used for arranging the sales in an e-commerce platform or advertisement to purchase in online advertising. Apart from the mentioned, the order fulfilment may refer to this subject. The reason for that is it being the complete process from point of sales inquiry to the moment of the delivery of a product to a customer.

The consumer's ability to recognize or recall a brand is known to be central to purchasing decision-making. The reason for that is purchasing being unable to proceed unless a consumer is well aware of a product category. Any consumer shall be also aware of a brand within some particular category.

There is also an opportunity for any ConceptDraw DIAGRAM user to create the marketing funnel diagrams (e.g., DAGMAR marketing ones), as well as the order fulfilment funnel, etc. Among the most popular ones, there are the product funnel, the recruiting funnel, the purchase funnel (AIDA or customer/consumer ones), search funnel or sales funnel diagrams. The examples of the last-mentioned may be the e-commerce sales funnel, the online sales funnel and the sales management funnel charts.

Being involved in the sales process engineering activity (also known as "sales pipeline engineering" or "sales funnel engineering"), you might also find the Funnel Diagrams solution a useful tool for managing and completing your tasks on time.

The Funnel Diagrams solution is the one that extends ConceptDraw DIAGRAM diagramming and vector drawing software to professional funnel chart drawing tool. It includes the vector stencils libraries with pre-designed vertical and horizontal funnel shapes, callouts, arrows and icons to enable its uses to make the needed funnel charts and funnel-related infographics within a short period of time. Apart from the mentioned design elements, there are also the funnel diagrams samples and templates available for the quick start of making the needed drawings. Learning documents and media is also provided for studying of best practices of funnel chart design.