How to Create a Funnel Diagram

The AIDA marketing model funnel displays 4 steps of the AIDA marketing model: Attention (A), Interest (I), Desire (D) and Action (A). It is well known for marketing and advertising. The AIDA marketing model lets accurately depict all steps that take place when the consumer first faces with some product or brand up to the moment when he decides to purchase the product. The AIDA model illustrates the importance of advertising and marketing communications on the consumers and on the making decision to purchase. The AIDA funnel diagram helps to understand the way how to make the products recognizable for consumers and how to engage the new consumers via the series of steps from the first acquaintance with a brand to the consumption and purchase. There are 5 stencil libraries containing 145 vector objects and pictograms in the ConceptDraw Funnel Diagrams solution. It is a great software tool for representing marketing funnel models of different types and designs, including the classic models and their multifarious variations.

1. Run ConceptDraw DIAGRAM.
2. Reveal the Funnel Diagrams item in the Solutions panel.
3. Open a library and put proper elements to the drawing by dragging them from the library to the document page.

4. To add text click to select an object, then click to select a section a proper section and start typing.
5. When you finish typing, click on a blank area of the diagram.

6. Polish your diagram to perfection using the Format panel.

7. You can add a background page using Pages panel — just add a new page and assign it as a background page using the Page panel context menu.

8. Finally, you can export the marketing diagram to an image file, an MS PowerPoint® presentation, or an Adobe PDF document using the Export options in the File menu.