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Matrices

This solution extends ConceptDraw DIAGRAM v12 with samples, templates and a library of design elements for drawing business matrix diagrams; including - Ansoff Matrix, BCG Matrix, Competitive Strategies Matrix, Customer Types Matrix, Deployment Chart, Feature Comparison Chart, Flow Process Chart, Porter's Value Chain Diagram, Positioning Map, Select Quality Function Deployment Matrix.Marketing performance measurement is the systematic management of marketing resources as well as different processes focused on achieving the measurable gain in return on some investment. It may be used while maintaining quality in customer experience.

Marketing performance management is known to be a central facet of the marketing operations function. It is widely used within different marketing departments.

Relying on a set of measurable performance standards, clear lines of accountability and a pointed focus on outcomes, measurement management is known to be based on such success factors as realignment, accountability, analytics, automation, alliances, and assessment.

Alignment of investments to business outcomes occurs when some marketing organization establishes a direct connection between investments, business outcomes, and marketing activities. It begins with customer insights in order to ensure that the marketing performance management approach can be rewarded by the marketplace.

Marketing performance can be reported in a wide variety of formats such as verbal, graphic, pictorial, tabular, dashboard, text. Such representations of the marketing activity allow marketing managers to monitor all the performance within their company at a glance.

Such drawings as matrices are widely used within any marketing activity, especially to track the processes within the marketing performance measurement. In order to create any needed matrix, the Matrices solution can be used.

The matrices solution is the one that extends the ConceptDraw DIAGRAM v12 application with the pre-made samples and templates of such drawings as Ansoff Matrix, Customer Types Matrix, BCG Matrix, Competitive Strategies Matrix, Feature Comparison Chart, Deployment Chart, Flow Process Chart, Porter's Value Chain Diagram, Select Quality Function Deployment Matrix and Positioning Map. There is also a stencil library full of design elements that can be used for drawing the mentioned business matrices as well as other diagrams.


There is 1 library containing 10 vector shapes in the Matrices solution.

Design Elements — Matrices

Design Elements — Matrices

Examples

There are a few samples that you see on this page which were created in the ConceptDraw DIAGRAM v12 application by using the Matrices solution. Some of the solution's capabilities as well as the professional results which you can achieve are all demonstrated here on this page.

All source documents are vector graphic documents which are always available for modifying, reviewing and/or converting to many different formats, such as MS PowerPoint, PDF file, MS Visio, and many other graphic ones from the ConceptDraw Solution Park or ConceptDraw STORE. The Matrices solution is available to all ConceptDraw DIAGRAM v12 users to get installed and used while working in the ConceptDraw DIAGRAM v12 diagramming and drawing software.

Example 1: Ansoff Matrix

This diagram was created in ConceptDraw DIAGRAM v12 using the "Matrices" library from the Matrices Solution. An experienced user spent 10 min utes creating this sample.

This sample shows the Ansoff Matrix Diagram that displays four main marketing strategies of growth. This diagram is bright, attractive, professional looking, so it can be successfully used in presentations, publications , reports, reviews.

Ansoff Matrix

Example 2: Matrix Diagram — Porter's Value Chain

This diagram was created in ConceptDraw DIAGRAM v12 using the "Matrices" library from the Matrices Solution. An experienced user spent 10 min utes creating this sample.

This sample shows the Porter's Value Chain Matrix Diagram that displays the chain of activities performed by the firm to deliver a product or service to market. It’s incredibly convenient, simple and quick to draw such matrices in ConceptDraw DIAGRAM v12 using the predesigned objects.

Matrix Diagram — Porter's Value Chain

Example 3: Matrix Diagram — Positioning Map

This diagram was created in ConceptDraw DIAGRAM v12 using the "Matrices" library from the Matrices Solution. An experienced user spent 5 minutes creating this sample.

This sample shows a Positioning Map. It’s very convenient and widely used marketing tool for developing the market positioning strategy for products or service.

Matrix Diagram — Positioning Map

Example 4: Boston Market Growth — Share Matrix (BCG)

This diagram was created in ConceptDraw DIAGRAM v12 using the "Matrices" library from the Matrices Solution. An experienced user spent 10 min utes creating this sample.

This sample shows the Boston Market Growth-share Matrix (BCG). This is a very popular matrix in the field of product and strategic management and brand marketing. A BCG matrix helps to allocate resources. Use the color accents to make your diagram attractive and easy to remember.

Boston Market Growth — Share Matrix (BCG)

Example 5: Feature Comparison Chart — Digital Scouting Cameras

This diagram was created in ConceptDraw DIAGRAM v12 using the "Matrices: library from the Matrices Solution. An experienced user spent 10 min utes creating this sample.

This sample shows a comparison chart of digital scouting cameras. It’s a very useful tool for visual comparison and analyzes the features and functionalities of different products and services.

Feature Comparison Chart — Digital Scouting Cameras

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How to Make an Marketing Matrices

Inside

Matrices solution for macOS X

Matrices solution for Microsoft Windows

What I Need to Get Started

Both ConceptDraw DIAGRAM v12 diagramming and drawing software and the Matrices solution can help creating the marketing and sales communication diagrams you need. The Matrices solution can be found in the Marketing area of ConceptDraw STORE application that can be downloaded from this site. Make sure that both ConceptDraw DIAGRAM v12 and ConceptDraw STORE applications are installed on your computer before you get started.

How to install

After ConceptDraw STORE and ConceptDraw DIAGRAM v12 are downloaded and installed, you can install the Matrices solution from the ConceptDraw STORE.

Matrices solution - Install

Start Using

To make sure that you are doing it all right, use the pre-designed symbols from the stencil libraries from the solution to make your drawings look smart and professional. Also, the pre-made examples from this solution can be used as drafts so your own drawings can be based on them. Using the samples, you can always change their structures, colors and data.

Matrices solution - Start Using