# BCG Matrix

The growth–share matrix (BCG Matrix) was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations to analyze their business units and to help the company allocate resources. How is it easy design the BCG Matrices in ConceptDraw DIAGRAM diagramming and vector drawing software supplied with unique Matrices Solution from the Marketing Area of ConceptDraw Solution Park."The growth–share matrix (aka the product portfolio, BCG-matrix, Boston matrix, Boston Consulting Group analysis, portfolio diagram) is a chart that was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations to analyze their business units, that is, their product lines. This helps the company allocate resources and is used as an analytical tool in brand marketing, product management, strategic management, and portfolio analysis. ...

To use the chart, analysts plot a scatter graph to rank the business units (or products) on the basis of their relative market shares and growth rates.

Cash cows is where company has high market share in a slow-growing industry. ...

Dogs, more charitably called pets, are units with low market share in a mature, slow-growing industry. ...

Question marks (also known as problem children) are business operating in a high market growth, but having a low market share. ...

Stars are units with a high market share in a fast-growing industry." [Growth–share matrix. Wikipedia]

This Boston growth-share (BCG) matrix diagram example was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.

To use the chart, analysts plot a scatter graph to rank the business units (or products) on the basis of their relative market shares and growth rates.

Cash cows is where company has high market share in a slow-growing industry. ...

Dogs, more charitably called pets, are units with low market share in a mature, slow-growing industry. ...

Question marks (also known as problem children) are business operating in a high market growth, but having a low market share. ...

Stars are units with a high market share in a fast-growing industry." [Growth–share matrix. Wikipedia]

This Boston growth-share (BCG) matrix diagram example was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.

The vector stencils library "Matrices" contains 10 templates of marketing matrix diagrams and charts.

Use these templates to create your marketing matrices in the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.

Use these templates to create your marketing matrices in the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.

## Bubble Plot

This sample was created in ConceptDraw DIAGRAM diagramming and vector drawing software using the Bubble Diagrams Solution from the ConceptDraw Solution Park.This sample shows the BCG (Boston Consulting Group) matrix that is used in marketing and product management for strategic analysis and planning.

Use these templates to create your marketing matrices in the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.

BCG Matrix helps to allocate resources, and it's used in brand marketing, product and strategic management, portfolio analysis. It assumes that an increase in relative market share will result in an increase in the cash generation, and that a growing market requires investment in assets to increase capacity and results in the cash consumption. The position of a business on the matrix provides an indication of its cash generation and consumption. The 4 categories are: Dogs; Question marks; Stars; Cash cows. The matrix is also used for resource allocation among products in a single business unit: the relative positions of the firm's business portfolio are displayed in a single diagram.

The template "Boston growth-share matrix" for the ConceptDraw PRO diagramming and vector drawing software is included in the Matrices solution from the Marketing area of ConceptDraw Solution Park.

The template "Boston growth-share matrix" for the ConceptDraw PRO diagramming and vector drawing software is included in the Matrices solution from the Marketing area of ConceptDraw Solution Park.

## Growth-Share Matrix Software

Growth-Share Matrix Software - ConceptDraw DIAGRAM is a powerful diagramming and vector drawing software for creating professional looking Growth–Share Matrices. For simple and quick creating the Growth–Share Matrix ConceptDraw DIAGRAM offers the Matrices Solution from the Marketing Area of ConceptDraw Solution Park.The Matrices Solution also provides a wide variety of templates and samples that will help you to create the Matrix diagrams of any difficulty.

## MindMap Presentation

Mindmap Presentation. Present Mindmaps via Skype with ConceptDraw MINDMAP.## Matrices

This solution extends ConceptDraw DIAGRAM software with samples, templates and library of design elements for drawing the business matrix diagrams.

## SWOT Analysis matrix templates and samples

SWOT Analysis solution extends ConceptDraw MINDMAP and ConceptDraw DIAGRAM products with easy-to-use SWOT Analysis tools.## Matrices

ConceptDraw DIAGRAM extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park is a powerful software for drawing various types of Marketing Matrices: Ansoff Matrix, BCG Matrix, Deployment Chart, Feature Comparison Chart, Competitive Strategies Matrix, Flow Process Chart, Porter's Value Chain Diagram, Positioning Map, and many others.## Positioning Map

ConceptDraw DIAGRAM is a powerful diagramming and vector drawing software. Extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park it became the best software for quick and easy designing various types of Matrix Diagrams, including Positioning Map.## Root Cause Tree Diagram

Analyze the root causes of factors that influence the problem. A diagram is constructed separately for each high priority factor.Identify the root causes for a factor and then list possible corrective action.

The diagram displays the structure of causes for a factor and possible corrective actions.

The Root Cause Tree Diagram is used for further formulation of actions.

## CORRECTIVE ACTIONS PLANNING. Involvement Matrix

The Involvement Matrix can identify the distribution of responsibilities and identify roles in a group or team. Use the Involvement Matrix to specify roles and responsibilities of actions in problem solving.ConceptDraw Office suite is a software for corrective actions planning.

## Porter's Value Chain

The available pre-made examples of the matrices, including the Porter's Value Chain’s one can be found in the mentioned solution. It also allows creating an Ansoff matrix, a BCG matrix, a Competitive strategies matrix, a Four-quadrant matrix, a Chore chart, a Flow process chart, a Quality function deployment matrix, a Positioning map and Porter’s generic strategies matrix being based on the templates given within the Matrices solution.## Software for Creating SWOT Analysis Diagrams

The ConceptDraw is a software for creating SWOT analysis diagrams. The SWOT Analysis solution includes the SWOT matrix samples, and templates that allow users create own SWOT and TOWS diagrams. Use the integration between the MINDMAP and DIAGRAM applications for fast drawing the SWOT matrix.## What is SWOT Analysis?

SWOT analysis (SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture.## How to Make SWOT Analysis in a Word Document

A SWOT Analysis is a popular strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in any businesses. You can export your SWOT mind map into a MS Word document, which makes using SWOT mind map easier if you need to collaborate it with other people.ConceptDraw products across any platform, meaning you never have to worry about compatibility again. ConceptDraw MINDMAP allows you to make SWOT analysis on PC or macOS operating systems.

## Swot Analysis Examples

SWOT Analysis solution from ConceptDraw Solution Park extends ConceptDraw DIAGRAM software with SWOT and TOWS matrix diagram examples and templates, that help identify and analyze Strengths, Weaknesses, Opportunities, and Threats.## SWOT Analysis Tool for Small Business

SWOT analysis is a method of the making plan to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project. It involves specifying the objective of the project and identifying the internal and external causes for the accomplishing project goals.- BCG Matrix | Swot Analysis Examples | SWOT Analysis matrix ...
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