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What is SWOT Analysis?

The SWOT analysis helps in matching the company resources and capabilities information of the competitive environment in which it operates. The ConceptDraw DIAGRAM and MINDMAP software allow professional to make well-designed SWOT matrix in minutes.

  • Strengths: A firm's strengths are its resources and capabilities that can be used as a basis for developing a competitive advantage.
  • Weaknesses: The absence of certain strengths may be viewed as a weakness.
  • Opportunities: The external environmental analysis may reveal certain new opportunities for profit and growth.
  • Threats: Changes in the external environmental also may present threats to the firm.
What is SWOT Analysis? *

Sample 1. SWOT analysis matrix diagram - instructional sample.

SWOT analysis (SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. [SWOT analysis. Wikipedia]




See also:


Marketing — Matrices
  • Marketing positioning matrix - Product positioning map
  • Product-market matrix - Ansoff matrix
  • BCG matrix - Boston growth-share matrix
  • Feature comparison chart - Digital scouting cameras
  • Marketing matrix diagram - Competitive strategies
  • Marketing matrix diagram - Porters value chain
Marketing — Mind Maps
  • Marketing mindmap - Marketing research project
  • Marketing mind map - Strategic accomplishment mapping
  • Twitter Compaign for New Software Product
  • Marketing mind map - Sales Call






TEN RELATED HOW TO's:

Pyramid Diagram →

When thinking about the process of decision making, it's easy to imagine it as a pyramid. We will look at a three level pyramid model as an example. Operational decisions are first that come to mind, and it's the first level. Tactical and strategic decisions are the second and the third levels. Pyramid (triangle) diagrams are used to show some hierarchical data. Because to the pyramid form of diagram, each diagram slice has a different width. The width of each segment depends on its hierarchical level. The current image illustrates the model of information system types. Most graphically the model can be represented as a three level pyramid. The first level shows a system of transaction processing It is concentrated on operational tasks. The second level is devoted to tactical solutions of the information system management. And at least, the third level addresses strategy and represents the executive information system. This three level pyramid sample is supplied with the ConceptDraw Pyramid Diagrams solution from Marketing area of ConceptDraw Solution Park.Pyramid Diagram *
Picture: Pyramid Diagram
Related Solutions:

Competitor Analysis →

Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis.Competitor Analysis
Picture: Competitor Analysis
Related Solution:

Risk Diagram (Process Decision Program Chart) →

Analyze each identified action separately in the tree of all actions and then develop a preventive action in response to potential obstacles or circumstances have been identified as a risk. The PDPC determines the risks when corrective action is not performed correctly. Also, it helps develop descriptions for preventive actions at the level of execution.Risk Diagram (Process Decision Program Chart) *
Picture: Risk Diagram (Process Decision Program Chart)
Related Solution:

Ansoff Matrix →

ConceptDraw DIAGRAM software extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park offers you the possibility to develop the Ansoff Matrix of any complexity.Ansoff Matrix *
Picture: Ansoff Matrix
Related Solution:

Software for Creating SWOT Analysis Diagrams →

If you have no time, you can create a SWOT diagram even on asphalt using a chalk. Although, in case you want a proper scheme, you should use a special software for creating SWOT analysis diagrams that would be comprehensible. SWOT analysis is useful not only for business purposes, but even for cities or for a particular person. The ConceptDraw SWOT and TOWS Matrix Diagrams solution is a tool for performing both SWOT and TOWS analysis. It provides templates of different sorts of Matrix Diagrams. Besides different embedded templates, the solution enabling create custom SWOT and TOWS matrices. Using the compatibility between the MINDMAP and DIAGRAM is the best way of making SWOT or TOWS diagrams quickly. The mind map templates help identify the core statements of SWOT and TOWS analysis: Strengths, Weaknesses, Opportunities, and Threats. The next step is matrix creation - both SWOT and TOWS analysis use the same basic steps and the only difference is the order in which these criteria are studied.Software for Creating SWOT Analysis Diagrams *
Picture: Software for Creating SWOT Analysis Diagrams
Related Solution:

Process Flowchart →

When trying to figure out the nature of the problems occurring within a project, there are many ways to develop such understanding. One of the most common ways to document processes for further improvement is to draw a process flowchart, which depicts the activities of the process arranged in sequential order — this is business process management. ConceptDraw DIAGRAM is business process mapping software with impressive range of productivity features for business process management and classic project management. This business process management software is helpful for many purposes from different payment processes, or manufacturing processes to chemical processes. Business process mapping flowcharts helps clarify the actual workflow of different people engaged in the same process. This samples were made with ConceptDraw DIAGRAM — business process mapping software for flowcharting and used as classic visio alternative because its briefly named "visio for mac" and for windows, this sort of software named the business process management tools. This flowchart diagram shows a process flow of project management. The diagram that is presented here depicts the project life cycle that is basic for the most of project management methods. Breaking a project into phases allows to track it in the proper manner. Through separation on phases, the total workflow of a project is divided into some foreseeable components, thus making it easier to follow the project status. A project life cycle commonly includes: initiation, definition, design, development and implementation phases. Distinguished method to show parallel and interdependent processes, as well as project life cycle relationships. A flowchart diagram is often used as visual guide to project. For instance, it used by marketing project management software for visualizing stages of marketing activities or as project management workflow tools. Created with ConceptDraw DIAGRAM — business process mapping software which is flowcharting visio alternative or shortly its visio for mac, this sort of software platform often named the business process management tools.Process Flowchart
Picture: Process Flowchart
Related Solution:

SWOT Analysis →

Mind map template of a strategy map that can help you display a variety of performance measures that can have an impact on your organization.SWOT Analysis *
Picture: SWOT Analysis
Related Solution:
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DIAGRAM 14