Example 1. SWOT Analysis - Athletic Shoe Company
SWOT analysis is a method of strategic planning which identifies the factors internal and external environment of the firm and divides them into 4 categories:
- Strengths are company's resources and capabilities that can be used as a basis for developing a competitive advantage.
- Weaknesses are the competitive capabilities absence may be viewed as a weakness.
- Opportunities are the external environment may reveal certain new opportunities for profit and growth.
- Threats are changes in the external environmental also may present threats to the firm.

Example 2. SWOT Analysis
The SWOT and TOWS Matrix Diagrams Solution contains easy-to-use templates, samples and examples that help identify Strengths, Weaknesses, Opportunities, and Threats using ConceptDraw DIAGRAM software.
Use SWOT and TOWS analysis to plan strategic actions for your company, department, team, project, process, marketing campaign, or even self-improvement with help of ConceptDraw DIAGRAM

Example 3. SWOT Analysis Positioning Matrix
The samples you see on this page were created in ConceptDraw DIAGRAM using the tools of SWOT and TOWS Matrix Diagrams Solution. These TOWS matrices successfully demonstrate solution's capabilities and professional results you can achieve. An experienced user spent 10 minutes creating every of these samples.
All source documents are vector graphic documents. They are available for reviewing, modifying, or converting to a variety of formats (PDF file, MS PowerPoint, MS Visio, and many other graphic formats) from the ConceptDraw STORE. The SWOT and TOWS Matrix Diagrams Solution is available for all ConceptDraw DIAGRAM or later users.
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