To use the chart, analysts plot a scatter graph to rank the business units (or products) on the basis of their relative market shares and growth rates.

Cash cows is where company has high market share in a slow-growing industry. ...

Dogs, more charitably called pets, are units with low market share in a mature, slow-growing industry. ...

Question marks (also known as problem children) are business operating in a high market growth, but having a low market share. ...

Stars are units with a high market share in a fast-growing industry." [Growth–share matrix. Wikipedia]

This Boston growth-share (BCG) matrix diagram example was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.

www.conceptdraw.com/ solution-park/ marketing-matrices

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