What is SWOT Analysis?

The SWOT analysis helps in matching the company resources and capabilities information of the competitive environment in which it operates. The ConceptDraw PRO and MINDMAP software allow professional to make well-designed SWOT matrix in minutes.

  • Strengths: A firm's strengths are its resources and capabilities that can be used as a basis for developing a competitive advantage.
  • Weaknesses: The absence of certain strengths may be viewed as a weakness.
  • Opportunities: The external environmental analysis may reveal certain new opportunities for profit and growth.
  • Threats: Changes in the external environmental also may present threats to the firm.
SWOT analysis matrix diagram - instructional sample

Sample 1. SWOT analysis matrix diagram - instructional sample.

SWOT analysis (SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. [SWOT analysis. Wikipedia]




See also:


Marketing — Matrices
  • Marketing positioning matrix - Product positioning map
  • Product-market matrix - Ansoff matrix
  • BCG matrix - Boston growth-share matrix
  • Feature comparison chart - Digital scouting cameras
  • Marketing matrix diagram - Competitive strategies
  • Marketing matrix diagram - Porters value chain
Marketing — Mind Maps
  • Marketing mindmap - Marketing research project
  • Marketing mind map - Strategic accomplishment mapping
  • Twitter Compaign for New Software Product
  • Marketing mind map - Sales Call






TEN RELATED HOW TO's:

SWOT Analysis Solution - Strategy Tools

If you have doubts about some situation, there are tools that might help you. First used in the Stanford Research Institute in the 60s, SWOT analysis is a great solution and if you need to build a strategy, this tool is very effective. As a result, you will get the clear idea of all the opportunities and threats you might face. This matrix was build for a TOWS analysis performance. A TOWS analysis includes the same process of listing strengths, weaknesses, opportunities and threats as a SWOT analysis. But, unlike SWOT, TOWS analysis primarily takes into account threats and opportunities and then at least - weaknesses and strengths. This is also a is a strategic planning tool. Beyond making a matrix, the strategy manager should investigate ways the organization can take edge of opportunities and reduce threats by turning to advantage strengths and weaknesses. Making SWOT and TOWS analysis uses the same approach and outputs close results. ConceptDraw SWOT and TOWS Matrix Diagrams solution supplies templates of matrices, that help to list clearly the constituents of SWOT and TOWS analysis.TOWS analysis matrix instructional sample
Picture: SWOT Analysis Solution - Strategy Tools

SWOT Analysis

Sometimes it’s quite useful to look on a problem from another view. To gain insight into an obstacle you should use SWOT analysis, and this will help you to see the whole situation. When composing a SWOT matrix, you divide your problem onto four elements - strengths, weaknesses, opportunities and threats and place them into matrix. This sample SWOT analysis matrix of the athletic shoes producing company was designed on the base of template provided by ConceptDraw SWOT and TOWS Matrix Diagrams solution. It delivers number of easy-to-use templates and samples of SWOT and TOWS matrices for ConceptDraw PRO. Applying one of these templates, enables to quickly find out Strengths, Weaknesses, Opportunities, and Threats. After creating a list managers can consider methods the business can use to amplify strengths and to decrease weaknesses; realize opportunities; and avoid threats.SWOT Analysis
Picture: SWOT Analysis
Related Solution:

SWOT analysis matrix diagram templates

Every company meets some risks during project life cycle. It’s easy to face them using such tools as SWOT analysis matrix diagram that depicts Strengths, Weaknesses, Opportunities and Threats of any proposed subject. ConceptDraw Solution Park contains excellent templates of of SWOT and TOWS matrices. Making SWOT matrix is frequently used in practical marketing. It is the valuable tool of marketing strategy development. SWOT matrix allows to define the strengths and weaknesses of the organization, possible outside threats and opportunities and evaluate the current strategic competitors. Using ConceptDraw SWOT and TOWS Matrix Diagrams solution you can perform SWOT analysis. You can create a SWOT matrix in and then compare the strengths and weaknesses of your organization and the opportunities and threats of market. The well-performed SWOT-analysis allows you define the steps that can be taken for the improvement of your company market position and determine and problems that need to be solve urgently.SWOT Analysis Matrix Template
Picture: SWOT analysis matrix diagram templates

Mind Maps for Business - SWOT Analysis

Everyone wants to be efficient. To succeed, try Mind Maps for Business - SWOT Analysis and enjoy the result. But be careful: it can be addictive! ConceptDraw products and supported by SWOT and TOWS Matrix Diagrams solution forms a great tool for providing SWOT analysis. The solution contains mind map templates. By filling mind map templates, one can easily determine Strengths, Weaknesses, Opportunities, and Threats of the current business. Just a one click is needed to turn the SWOT mind map into a SWOT matrix. The SWOT diagram will be created in ConceptDraw PRO on the base of SWOT mind map.SWOT analysis mindmap - Social media marketing
Picture: Mind Maps for Business - SWOT Analysis

Software for Creating SWOT Analysis Diagrams

If you have no time, you can create a SWOT diagram even on asphalt using a chalk. Although, in case you want a proper scheme, you should use a special software for creating SWOT analysis diagrams that would be comprehensible. SWOT analysis is useful not only for business purposes, but even for cities or for a particular person. The ConceptDraw SWOT and TOWS Matrix Diagrams solution is a tool for performing both SWOT and TOWS analysis. It provides templates of different sorts of Matrix Diagrams. Besides different embedded templates, the solution enabling create custom SWOT and TOWS matrices. Using the compatibility between the MINDMAP and PRO is the best way of making SWOT or TOWS diagrams quickly. The mind map templates help identify the core statements of SWOT and TOWS analysis: Strengths, Weaknesses, Opportunities, and Threats. The next step is matrix creation - both SWOT and TOWS analysis use the same basic steps and the only difference is the order in which these criteria are studied.SWOT Analysis - Government Contract
Picture: Software for Creating SWOT Analysis Diagrams
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SWOT analysis Software & Template for Macintosh and Windows

When strategy manager deals with planning a strategy statements for the some upcoming period commonly he use a SWOT matrix to analyse. Filling the four sectioned matrix, helps manager to determine what external and internal factors are influenced on the company's position at the market. And where hidden potential opportunities and threats. Using mind map, made in ConceptDraw MINDMAP it is easy to capture all factors of influence. The next stage is turn a mind map into SWOT matrix with just one click by using the ConceptDraw solution for SWOT and TOWS diagrams.SWOT analysis mindmap template
Picture: SWOT analysis Software & Template for Macintosh and Windows

Growth-Share Matrix Software

Growth-Share Matrix Software - ConceptDraw PRO is a powerful diagramming and vector drawing software for creating professional looking Growth–Share Matrices. For simple and quick creating the Growth–Share Matrix ConceptDraw PRO offers the Matrices Solution from the Marketing Area of ConceptDraw Solution Park. The Matrices Solution also provides a wide variety of templates and samples that will help you to create the Matrix diagrams of any difficulty.Growth-Share Matrix Software
Picture: Growth-Share Matrix Software
Related Solution:

Competitor Analysis

Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis.Competitor Analysis
Picture: Competitor Analysis
Related Solution:

BCG Matrix

The growth–share matrix (BCG Matrix) was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations to analyze their business units and to help the company allocate resources. How is it easy design the BCG Matrices in ConceptDraw PRO diagramming and vector drawing software supplied with unique Matrices Solution from the Marketing Area of ConceptDraw Solution Park.BCG
Picture: BCG Matrix
Related Solution:

SWOT Matrix Software

The SWOT Analysis solution from the Management area of ConceptDraw Solution Park contains set of examples, templates and vector design elements of SWOT and TOWS matrices. It helps you to quickly draw SWOT and TOWS analysis matrix diagrams using the best SWOT matrix software ConceptDraw PRO.SWOT
Picture: SWOT Matrix Software
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