How to Create a SWOT Matrix Quickly

This SWOT matrix diagram example was created on the base of article "An Easy Way To Jumpstart Your Strategic Plan: SWOT" by Leslie Wolf from the website of the California Digital Library, the University of California. "Strategic planning doesn’t have to be a daunting and lengthy process. The goal is really a simple one: to help you understand your world and build a road map to guide your efforts. ...
This analysis tool can help you focus your attention on the specific success factors that are right for your team.
The tool is called a SWOT analysis. SWOT stands for Strengths and Weaknesses, Opportunities and Threats. Here’s what it means:
(1) Strengths are those positive internal attributes that strengthen your business or team. You can develop plans to capitalize on those strengths.
(2) Weaknesses are those negative internal attributes that are working against your success. You can shore up those weaknesses so they don’t stop your success.
(3) Opportunities are those external conditions that can have a positive effect on your goals. These opportunities can point you in the right direction.
(4) Threats are those external conditions that can have a negative effect on your goals. These threats will affect you less if you can identify and minimize them. ...
We thought it would be helpful to show you a sample SWOT analysis for a business you can easily visualize: a small independent bookstore in a university town. The store owner brought the team together to think about how the bookstore could survive during the continuing financial downturn. After an hour of brainstorming, this is the SWOT analysis they developed." [cdlib.org/ cdlinfo/ 2010/ 09/ 29/ an-easy-way-to-jumpstart-your-strategic-plan-swot/ ]
The matrix diagram example "SWOT analysis for a small independent bookstore" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the SWOT Analysis solution from the Management area of ConceptDraw Solution Park.

" SWOT is the acronym for Strengths, Weaknesses, Opportunities and Threats. It is an analytical framework to help summarize in a quick and concise way the risk and opportunities for any company across the value chain. A good SWOT should look into internal and external factors affecting the issue at hand.
- Factors pertaining to the internal environment of the company. These are usually classified as Strengths (S) or Weaknesses (W);
- Factors that are external to the company. These are classified as Opportunities (O) or Threats (T).
A SWOT analysis helps you match your company’s resources and capabilities to threats and opportunities in the competitive environment. SWOT analysis can be very subjective, but adding weighting and criteria to each factor increases the validity of the analysis. Finally, a SWOT (or TOWS)matrix can help pick the best strategy to implement and takes the SWOT analysis to the next step." [wikiswot.com/ swot.htm]
This SWOT analysis matrix diagram example was created using ConceptDraw PRO diagramming and vector drawing software extended with SWOT Analysis solution from Management area of ConceptDraw Solution Park.