Brand essence model - Wheel diagram

"Brand essence is a phrase that communicates the fundamental nature of a trade name associated with one or more products made by the same company. A business marketing team will often spend considerable time developing effective ways of expressing the brand essence of their company's various brands by highlighting the unique benefits provided that pertain to the values of its target subculture." [businessdictionary.com/ definition/ brand-essence.html]
Brand essence model diagram visually display key points of brand essence in easy to understand form.
The example of wheel diagram (ring diagram, bevel style circle diagram) "Brand essence model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams

Wheel diagram

Used Solutions

Marketing >

Target and Circular Diagrams

This solution extends ConceptDraw DIAGRAM software with samples, templates and library of design elements for drawing the Target and Circular Diagrams.

Pyramid Diagram and Pyramid Chart

Pyramid Diagram is very useful to illustrate the foundation-based relationships. ConceptDraw DIAGRAM, a business charting software, includes some build-in symbols for designer to draw all kind of the pyramid diagrams.

Tools to Create Your Own Infographics

Over the past few centuries, data visualization has evolved so much that we use it every day in all areas of our lives. Many believe that infographic is an effective tool of storytelling, as well as analytics, and that it is able to overcome most of the language and educational barriers. Understanding the mechanisms of human perception will help you to understand how abstract forms and colors used in data visualization can transmit information more efficient than long paragraphs of text.