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Brand essence model - Wheel diagram

"Brand essence is a phrase that communicates the fundamental nature of a trade name associated with one or more products made by the same company. A business marketing team will often spend considerable time developing effective ways of expressing the brand essence of their company's various brands by highlighting the unique benefits provided that pertain to the values of its target subculture." []
Brand essence model diagram visually display key points of brand essence in easy to understand form.
The example of wheel diagram (ring diagram, bevel style circle diagram) "Brand essence model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park. Read more
Wheel diagram
Wheel diagram, circle pie chart, circular diagram, marketing mix diagram,

Competitor Analysis

Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis. Read more

Social Brand Strategy

In the mind of consumer the brand is a entire image of a product, which is invariably associated with its specific characteristics. Every manufacturer knows about this fact and in conditions of great competition actively applies the brand management, and strives to create unique and memorable brand for a new product appearing on the market. Brand management is carried out at different levels from the corporate brand, family brand to the individual brand. The brand strategy is a methodological tool of brand management, a long term plan of brand's creation and management, systematic brand development to achieve the goals. Brand strategy is built according to the brand's essence and principles of competition. Effective brand management and development of social brand strategy, its realization, implementation and promotion are important, but quite complex tasks. The main goal of brand strategy is to achieve that the brand become an ideal in the minds of consumers and was easily recognizable by them. The social media provide the great assistance in this and help effectively influence the target audience. A visual Mind Map created in powerful ConceptDraw MINDMAP application organizes the research and methods for the social brand strategy. Read more

Six Markets Model Chart

This sample shows the Six Markets Model Chart. It was created in ConceptDraw PRO diagramming and vector drawing software using the Marketing Diagrams Solution from the Marketing area of ConceptDraw Solution Park. The six markets model defines six markets that take the central place in the relationship marketing: internal markets, supplier markets, recruitment markets, referral markets, influence markets and customer markets. The six markets model allows the organization to analyze the stakeholders and key market domains that can be important to it. This model used in marketing project management software for small business project management. Read more

Pyramid Diagram

The purchase or purchasing funnel is a consumer focused marketing model which illustrates the theoretical customer journey towards the purchase of a product or service. Read more

Pyramid Chart Examples

Pyramid Charts and Triangle Diagrams are used to visually structure the topics and progressively order the quantitative data. They allow to illustrate hierarchical structure of the topics, proportional, interconnected and containment relations among the topics. The multilevel Pyramids and Triangle diagrams are constructed oriented up or down and divided into several horizontal slices. They are effectively used to represent marketing strategies, social strategies, information systems, market value, etc., to illustrate presentations, websites, documents, reports in business, finances, sales, management, marketing, media, training, consulting, and many other fields. To maximize the efficiency in drawing the Pyramid Charts, use the ConceptDraw PRO diagramming and vector drawing software extended with Pyramid Diagrams solution from Marketing area, which contains the set of Pyramid Chart examples, samples, templates and vector design elements of triangular diagrams and pyramids with different quantity of levels for various needs. Read more
This cloud computing diagram example was drawn on the base of Wikimedia Commons file: SmartCloud diagram.jpg. []
"The IBM SmartCloud brand includes infrastructure as a service, software as a service and platform as a service offered through public, private and hybrid cloud delivery models. IBM places these offerings under three umbrellas: SmartCloud Foundation, SmartCloud Services and SmartCloud Solutions." [IBM cloud computing. Wikipedia]
The cloud computing infographic example "IBM SmartCloud diagram" was drawn using ConceptDraw PRO software extended with the Cloud Computing Diagrams solution from the Computer and Networks area of ConceptDraw Solution Park. Read more
Cloud computing infographic
Cloud computing infographic, security, rectangle, grey, rectangle, cyan, rectangle, blue, performance, network, drawing shapes, dollar, CPU,
This BPMN (Business Process Model and Notation) diagram sample depicts the booking process workflow.
"The vision of BPMN 2.0 is to have one single specification for a new Business Process Model and Notation that defines the notation, metamodel and interchange format but with a modified name that still preserves the "BPMN" brand. The features include:
(1) Aligning BPMN with the business process definition meta model BPDM to form a single consistent language.
(2) Enabling the exchange of business process models and their diagram layouts among process modeling tools to preserve semantic integrity.
(3) Expand BPMN to allow model orchestrations and choreographies as stand-alone or integrated models.
(4) Support the display and interchange of different perspectives on a model that allow a user to focus on specific concerns.
(5) Serialize BPMN and provide XML schemes for model transformation and to extend BPMN towards business modeling and executive decision support." [Business Process Model and Notation. Wikipedia]
The business process modeling diagram example "Booking process - BPMN 2.0 diagram" was designed using the ConceptDraw PRO diagramming and vector drawing software extended with the Business Process Model and Notation solution from the Business Processes area of ConceptDraw Solution Park. Read more
Business process modeling
Business process modeling, user, timer, task, smart sequence flow, service, send, receive, none, start, none, end, message, exclusive gateway,

Entity Relationship Diagram Symbols

The semantic modeling method nowadays is successfully applied in database structure design. It is effective method of modeling the data structures, which is based on the meaning of these data. As a tool of semantic modeling, there are used different types of Entity-Relationship Diagrams. Entity Relationship Diagram (ERD) is applied to visually and clearly represent a structure of a business database. The main components of ERDs are: entity, relation and attributes. An entity is a class of similar objects in the model, each entity is depicted in the form of rectangle and has the name expressed by a noun. Relation is shown in the form of non-directional line that connects two entities. There are several notation styles used for ERDs: information engineering style, Chen style, Bachman style, Martin Style. The Entity Relationship Diagram symbols used for professional ERD drawing are predesigned by professionals and collected in the libraries of the Entity-Relationship Diagram (ERD) solution for ConceptDraw PRO software. Read more

fishbone diagram, Ishikawa diagram, cause and effect analysis Fishbone Diagrams

fishbone diagram, Ishikawa diagram, cause and effect analysis
The Fishbone Diagrams solution extends ConceptDraw PRO v10 software with the ability to easily draw the Fishbone Diagrams (Ishikawa Diagrams) to clearly see the cause and effect analysis and also problem solving. The vector graphic diagrams produced using this solution can be used in whitepapers, presentations, datasheets, posters, and published technical material. Read more