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Porter's generic strategies matrix diagram

"Michael Porter has described a category scheme consisting of three general types of strategies that are commonly used by businesses to achieve and maintain competitive advantage. These three generic strategies are defined along two dimensions: strategic scope and strategic strength. Strategic scope is a demand-side dimension and looks at the size and composition of the market you intend to target. Strategic strength is a supply-side dimension and looks at the strength or core competency of the firm. In particular he identified two competencies that he felt were most important: product differentiation and product cost (efficiency)." [Porter's generic strategies. Wikipedia]
This Porter's generic strategies matrix diagram was redesigned from Wikipedia file PorterGenericStrategies.png. [en.wikipedia.org/wiki/File:PorterGenericStrategies.png]
This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license. [creativecommons.org/licenses/by-sa/3.0/deed.en]
This Porter's generic strategies matrix diagram example was created by the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park. Read more
Porter's generic strategies matrix
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Competitor Analysis

Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis. Read more
"Porter five forces analysis is a framework for industry analysis and business strategy development. It draws upon industrial organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market. Attractiveness in this context refers to the overall industry profitability. An "unattractive" industry is one in which the combination of these five forces acts to drive down overall profitability. A very unattractive industry would be one approaching "pure competition", in which available profits for all firms are driven to normal profit.
Three of Porter's five forces refer to competition from external sources. The remainder are internal threats.
Porter referred to these forces as the micro environment, to contrast it with the more general term macro environment. They consist of those forces close to a company that affect its ability to serve its customers and make a profit. A change in any of the forces normally requires a business unit to re-assess the marketplace given the overall change in industry information. The overall industry attractiveness does not imply that every firm in the industry will return the same profitability. Firms are able to apply their core competencies, business model or network to achieve a profit above the industry average. A clear example of this is the airline industry. As an industry, profitability is low and yet individual companies, by applying unique business models, have been able to make a return in excess of the industry average.
Porter's five forces include - three forces from 'horizontal' competition: the threat of substitute products or services, the threat of established rivals, and the threat of new entrants; and two forces from 'vertical' competition: the bargaining power of suppliers and the bargaining power of customers.
This five forces analysis, is just one part of the complete Porter strategic models. The other elements are the value chain and the generic strategies." [Porter five forces analysis. Wikipedia]
The block diagram example "Porter's five forces model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park. Read more
Block diagram
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Porter's Value Chain

ConceptDraw PRO diagramming and vector drawing software offers you the Matrices Solution from the Marketing Area with extensive drawing tools for creating the Porter's Value Chain diagrams. Read more

marketing matrix diagram, marketing matrices, positioning map Matrices

This solution extends ConceptDraw PRO software with samples, templates and library of design elements for drawing the business matrix diagrams. Read more
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The Fishbone Diagrams solution extends ConceptDraw PRO v10 software with the ability to easily draw the Fishbone Diagrams (Ishikawa Diagrams) to clearly see the cause and effect analysis and also problem solving. The vector graphic diagrams produced using this solution can be used in whitepapers, presentations, datasheets, posters, and published technical material. Read more
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ConceptDraw PRO software extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park offers you the possibility to develop the Ansoff Matrix of any complexity. Read more
The vector stencils library "Matrices" contains 10 templates of marketing matrix diagrams and charts.
Use these templates to create your marketing matrices in the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park. Read more
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Porter's generic strategies matrix
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The growth–share matrix (BCG Matrix) was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations to analyze their business units and to help the company allocate resources. How is it easy design the BCG Matrices in ConceptDraw PRO diagramming and vector drawing software supplied with unique Matrices Solution from the Marketing Area of ConceptDraw Solution Park. Read more