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Competitor Analysis

Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis.
In marketing perceptual or positioning maps are used for developing the market positioning strategy for product or service.
"Perceptual mapping is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. Typically the position of a product, product line, brand, or company is displayed relative to their competition." [Perceptual mapping. Wikipedia]
This positioning map diagram example was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.
Perceptual map
Perceptual map, positioning map,
Used Solutions

Positioning Map

ConceptDraw DIAGRAM is a powerful diagramming and vector drawing software. Extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park it became the best software for quick and easy designing various types of Matrix Diagrams, including Positioning Map.

Business Tools Perceptual Mapping

This sample shows the Perceptual map. It was created in ConceptDraw DIAGRAM diagramming and vector drawing software using the Matrices Solution from the Marketing area of ConceptDraw Solution Park.
Perception Mapping helps organizations measure and transform all aspects of their business, people and culture. Perception Mapping allows to represent the complex relationships graphically, helps identify potential problems of the organization and make the best decisions.
This SWOT analysis matrix template helps you in positioning of SWOT factors as bubbles on bubble chart by size/ scale (X axis) and relevance/ importance (Y axis). The diameter of bubbles shows strategic impact of SWOT factors.
The template "SWOT analysis positioning matrix" for the ConceptDraw PRO diagramming and vector drawing software is included in the SWOT Analysis solution from the Management area of ConceptDraw Solution Park.
SWOT bubble chart template
SWOT bubble chart template, SWOT analysis positioning matrix,

marketing matrix diagram, marketing matrices, positioning map Matrices

marketing matrix diagram, marketing matrices, positioning map
This solution extends ConceptDraw DIAGRAM software with samples, templates and library of design elements for drawing the business matrix diagrams.

Swot Analysis Examples for Mac OSX

SWOT Analysis solution from ConceptDraw Solution Park extends ConceptDraw MINDMAP and ConceptDraw DIAGRAM software with easy-to-use SWOT Analysis tools for Mac OSX and Windows.

marketing, process, chart, Marketing Charts, Marketing Diagrams,  solution park Marketing

marketing, process, chart, Marketing Charts, Marketing Diagrams,  solution park
This solution extends ConceptDraw DIAGRAM and ConceptDraw MINDMAP with Marketing Diagrams and Mind Maps (brainstorming, preparing and holding meetings and presentations, sales calls).

What is SWOT Analysis in Marketing

The ConceptDraw DIAGRAM and MINDMAP software allow professional to make well-designed SWOT matrix in minutes. The SWOT Analysis solution includes the SWOT matrix samples, and templates that allow users create own SWOT diagram.

SWOT Analysis Tool for Small Business

SWOT analysis is a method of the making plan to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project. It involves specifying the objective of the project and identifying the internal and external causes for the accomplishing project goals.

SWOT Analysis

Using mind mapping to define Strengths, Weaknesses/Limitations, Opportunities, and Threats is a natural fit. SWOT mind maps quickly capture your ideas, and allow you to add and subtract easily, ensuring you don’t overlook any important items.

How to Make SWOT Analysis in a Word Document

A SWOT Analysis is a popular strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in any businesses. You can export your SWOT mind map into a MS Word document, which makes using SWOT mind map easier if you need to collaborate it with other people.
ConceptDraw products across any platform, meaning you never have to worry about compatibility again. ConceptDraw MINDMAP allows you to make SWOT analysis on PC or macOS operating systems.

Swot Analysis Examples

SWOT Analysis solution from ConceptDraw Solution Park extends ConceptDraw DIAGRAM software with SWOT and TOWS matrix diagram examples and templates, that help identify and analyze Strengths, Weaknesses, Opportunities, and Threats.

Mind Maps for Business - SWOT Analysis

ConceptDraw SWOT analysis software is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats facing a project or business.

SWOT Analysis matrix templates and samples

SWOT Analysis solution extends ConceptDraw MINDMAP and ConceptDraw DIAGRAM products with easy-to-use SWOT Analysis tools.