Business Tools Perceptual Mapping
Perception Mapping helps organizations measure and transform all aspects of their business, people and culture. Perception Mapping allows to represent the complex relationships graphically, helps identify potential problems of the organization and make the best decisions.
The perception maps are widely used in marketing strategy and market analysis, in analytics. The perception maps are used for developing the market positioning strategy for product or service. They measure the factors that consumers use when make the purchase decisions. On the perception map the position of the product or company is displayed relative to their competition.
Sample 1. Perceptual map.
This sample shows the Perceptual map. It was created in ConceptDraw DIAGRAM diagramming and vector drawing software using the Matrices Solution from the Marketing area of ConceptDraw Solution Park.
Use the ready-to-use objects, templates and samples from the Matrices Solution for ConceptDraw DIAGRAM to create your own Perceptual maps of any complexity quick and easy.
The Perceptual maps created with ConceptDraw DIAGRAM are vector graphic documents and are available for reviewing, modifying, and converting to a variety of formats (image, HTML, PDF file, MS PowerPoint Presentation, Adobe Flash or MS Visio).
TEN RELATED HOW TO's:
The growth–share matrix (BCG Matrix) was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations to analyze their business units and to help the company allocate resources. How is it easy design the BCG Matrices in ConceptDraw DIAGRAM diagramming and vector drawing software supplied with unique Matrices Solution from the Marketing Area of ConceptDraw Solution Park.
Picture: BCG Matrix
Picture: Percentage Spider Chart
Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis.
Picture: Competitor Analysis
How to make a Concept Map fast and easy? ConceptDraw DIAGRAM diagramming and vector drawing software extended with Concept Maps Solution from the "Diagrams" Area is the best choice for those who want design professional looking Concept Map in minutes.
Picture: How To Make a Concept Map
ConceptDraw DIAGRAM extended with Matrices solution from the Marketing area of ConceptDraw Solution Park is the best Deployment Chart Software.
The Matrices solution offers you the useful tools for creating Deployment Charts in just minutes.
The Deployment Charts designed with ConceptDraw DIAGRAM are vector graphic documents and are available for reviewing, modifying, converting to a variety of formats (image, HTML, PDF file, MS PowerPoint Presentation, Adobe Flash or MS Visio XML), printing and send via e-mail in one moment.
Picture: Deployment Chart Software
In order to be successful, you have to promote your business on the market. One of the ways for planning this promotion is to create a social media DFD Flowchart which will contain all the details of your business strategy. Social media is a very influential tool, and it's a mistake to ignore it.
The following flowchart represents a best way to estimate social media posts, and gives a strategy of responses. This flowchart is designed in the format of cross-functional flowchart. With this format, we can divide the process into three distinct phases. This approach helps to generate well-considered and balanced response on social networks activities. Using ConceptDraw solution for Social Media Response, your reaction to social media posts will positively mirror the values and mission of your business.
Picture: How to Create a Social Media DFD Flowchart
ConceptDraw DIAGRAM is a professional diagramming and vector drawing software. Now, enhanced with SysML Solution from the Software Development Area of ConceptDraw Solution Park, ConceptDraw DIAGRAM became an ideal software for model based systems engineering (MBSE).
Picture: Model Based Systems Engineering
Growth-Share Matrix Software - ConceptDraw DIAGRAM is a powerful diagramming and vector drawing software for creating professional looking Growth–Share Matrices. For simple and quick creating the Growth–Share Matrix ConceptDraw DIAGRAM offers the Matrices Solution from the Marketing Area of ConceptDraw Solution Park.
The Matrices Solution also provides a wide variety of templates and samples that will help you to create the Matrix diagrams of any difficulty.
Picture: Growth-Share Matrix Software