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DIAGRAM 15

Business Tools Perceptual Mapping

Perception Mapping helps organizations measure and transform all aspects of their business, people and culture. Perception Mapping allows to represent the complex relationships graphically, helps identify potential problems of the organization and make the best decisions.

The perception maps are widely used in marketing strategy and market analysis, in analytics. The perception maps are used for developing the market positioning strategy for product or service. They measure the factors that consumers use when make the purchase decisions. On the perception map the position of the product or company is displayed relative to their competition.

Business Tools Perceptual Mapping *

Sample 1. Perceptual map.

This sample shows the Perceptual map. It was created in ConceptDraw DIAGRAM diagramming and vector drawing software using the Matrices Solution from the Marketing area of ConceptDraw Solution Park.

Use the ready-to-use objects, templates and samples from the Matrices Solution for ConceptDraw DIAGRAM to create your own Perceptual maps of any complexity quick and easy.

The Perceptual maps created with ConceptDraw DIAGRAM are vector graphic documents and are available for reviewing, modifying, and converting to a variety of formats (image, HTML, PDF file, MS PowerPoint Presentation, Adobe Flash or MS Visio).







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Picture: Marketing Analysis Diagram
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Picture: Feature Comparison Chart Software
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Picture: How To Give Quick and Professional Responses to Social Media Mentions
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Picture: Stakeholder Onion Diagrams
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Picture: PDPC
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Picture: Fire Exit Plan. Building Plan Examples
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Picture: TOWS Matrix
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Picture: Donut Chart Templates
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ConceptDraw
DIAGRAM 15