Business Tools Perceptual Mapping
Perception Mapping helps organizations measure and transform all aspects of their business, people and culture. Perception Mapping allows to represent the complex relationships graphically, helps identify potential problems of the organization and make the best decisions.
The perception maps are widely used in marketing strategy and market analysis, in analytics. The perception maps are used for developing the market positioning strategy for product or service. They measure the factors that consumers use when make the purchase decisions. On the perception map the position of the product or company is displayed relative to their competition.
Sample 1. Perceptual map.
This sample shows the Perceptual map. It was created in ConceptDraw DIAGRAM diagramming and vector drawing software using the Matrices Solution from the Marketing area of ConceptDraw Solution Park.
Use the ready-to-use objects, templates and samples from the Matrices Solution for ConceptDraw DIAGRAM to create your own Perceptual maps of any complexity quick and easy.
The Perceptual maps created with ConceptDraw DIAGRAM are vector graphic documents and are available for reviewing, modifying, and converting to a variety of formats (image, HTML, PDF file, MS PowerPoint Presentation, Adobe Flash or MS Visio).
TEN RELATED HOW TO's:
If you are baseball coach or fan, you need convenient and useful software to design the baseball-related diagrams. In this case ConceptDraw DIAGRAM diagramming and vector drawing software is a real godsend for you!
Picture: Infield Positioning for Baseball Situations
Related Solution:
SWOT analysis makes it possible to form a strategy for a company and takes into account its characteristics. To understand the idea, you can view Swot Analysis Examples for Mac OS X and see how this tool can transform the business strategy. The main point is to adapt to the environment, or to try to influence on it.
This matrix of was designed to assist business manager in conducting of SWOT analysis. It will help to determine the position business takes regarding competitors and perspective of the further development. The factors of SWOT are depicted as bubbles on a chart. The coordinate axes are size (X) and importance (Y). The each bubble's diameter shows the strategic influence of the particular SWOT factors. Moreover, the ConceptDraw solution for SWOT Analysis provides the samples of SWOT Analysis matrices Examples for Apple OS X.
Picture: Swot Analysis Examples for Mac OSX
There are many tools to manage a process or to illustrate an algorithm or a workflow. Flowcharting is one of those tools. However, it may be difficult to show complex processes that require multiple attributes or several people in a simple flowchart, so a cross-functional flowchart would be a solution for that situation. To create such flowchart, group processes and steps to labeled rows or columns, and divide those groups with horizontal or vertical parallel lines. It is worth mentioning that there are different types of cross-functional flowcharts, like opportunity or deployment flowchart.
This diagram shows a cross-functional flowchart that was made for a trading process. It contains 14 processes, distributed through 5 lines depicting the participants who interact with the process. Also there are connectors that show the data flow of information between processes. The cross-functional flowchart displays a detailed model of the trading process, as well as all participants in the process and how they interact with each other. The lines in the flowchart indicates the position, department and role of the trading process participants.
Picture: Cross-Functional Flowchart
Related Solution:
ConceptDraw DIAGRAM software extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park offers you the possibility to develop the Ansoff Matrix of any complexity.
Picture: Ansoff Matrix
Related Solution:
Everyone wants to be efficient. To succeed, try Mind Maps for Business - SWOT Analysis and enjoy the result. But be careful: it can be addictive!
ConceptDraw products and supported by SWOT and TOWS Matrix Diagrams solution forms a great tool for providing SWOT analysis. The solution contains mind map templates. By filling mind map templates, one can easily determine Strengths, Weaknesses, Opportunities, and Threats of the current business. Just a one click is needed to turn the SWOT mind map into a SWOT matrix. The SWOT diagram will be created in ConceptDraw DIAGRAM on the base of SWOT mind map.
Picture: Mind Maps for Business - SWOT Analysis
When trying to figure out the nature of the problems occurring within a project, there are many ways to develop such understanding. One of the most common ways to document processes for further improvement is to draw a process flowchart, which depicts the activities of the process arranged in sequential order — this is business process management. ConceptDraw DIAGRAM is business process mapping software with impressive range of productivity features for business process management and classic project management. This business process management software is helpful for many purposes from different payment processes, or manufacturing processes to chemical processes. Business process mapping flowcharts helps clarify the actual workflow of different people engaged in the same process. This samples were made with ConceptDraw DIAGRAM — business process mapping software for flowcharting and used as classic visio alternative because its briefly named "visio for mac" and for windows, this sort of software named the business process management tools.
This flowchart diagram shows a process flow of project management. The diagram that is presented here depicts the project life cycle that is basic for the most of project management methods. Breaking a project into phases allows to track it in the proper manner. Through separation on phases, the total workflow of a project is divided into some foreseeable components, thus making it easier to follow the project status. A project life cycle commonly includes: initiation, definition, design, development and implementation phases. Distinguished method to show parallel and interdependent processes, as well as project life cycle relationships. A flowchart diagram is often used as visual guide to project. For instance, it used by marketing project management software for visualizing stages of marketing activities or as project management workflow tools. Created with ConceptDraw DIAGRAM — business process mapping software which is flowcharting visio alternative or shortly its visio for mac, this sort of software platform often named the business process management tools.
Picture: Process Flowchart: A Step-by-Step Comprehensive Guide
Related Solution:
Stakeholders are the groups of people or organizations whose contribution matters to the organization's success, this can be labour participation, financial participation, dissemination of information about organization, etc. So, the employees of the company, its suppliers, customers, media, public organizations, state authorities, all they are stakeholders of the company.
ConceptDraw DIAGRAM diagramming and vector drawing software extended with Stakeholder Onion Diagrams Solution from the Management Area of ConceptDraw Solution Park is a powerful stakeholder mapping tool which allows easy create Stakeholder Onion diagrams and maps depicting the layers of a project, relationships of stakeholders to a project goal, and relationships between stakeholders.
Picture: Onion Diagram as Stakeholder Mapping Tool
Related Solution:
ConceptDraw DIAGRAM is a powerful diagramming and vector drawing software. Extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park it became the best software for quick and easy designing various types of Matrix Diagrams, including Positioning Map.
Picture: Positioning Map
Related Solution:
The growth–share matrix (BCG Matrix) was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations to analyze their business units and to help the company allocate resources. How is it easy design the BCG Matrices in ConceptDraw DIAGRAM diagramming and vector drawing software supplied with unique Matrices Solution from the Marketing Area of ConceptDraw Solution Park.
Picture: BCG Matrix
Related Solution:
If you have doubts about some situation, there are tools that might help you. First used in the Stanford Research Institute in the 60s, SWOT analysis is a great solution and if you need to build a strategy, this tool is very effective. As a result, you will get the clear idea of all the opportunities and threats you might face.
This matrix was build for a TOWS analysis performance. A TOWS analysis includes the same process of listing strengths, weaknesses, opportunities and threats as a SWOT analysis. But, unlike SWOT, TOWS analysis primarily takes into account threats and opportunities and then at least - weaknesses and strengths. This is also a is a strategic planning tool. Beyond making a matrix, the strategy manager should investigate ways the organization can take edge of opportunities and reduce threats by turning to advantage strengths and weaknesses. Making SWOT and TOWS analysis uses the same approach and outputs close results. ConceptDraw SWOT and TOWS Matrix Diagrams solution supplies templates of matrices, that help to list clearly the constituents of SWOT and TOWS analysis.
Picture: SWOT Analysis Solution - Strategy Tools
ConceptDraw
DIAGRAM 18