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The Ansoff Matrix allows to consider ways to grow the business via current or new products, in current or new markets – there are 4 possible product/ market combinations. It helps decide what action course should be taken given current performance. It consists of 4 strategies: Market penetration; Product development; Market development; Diversification.
The template "Ansoff product-market growth matrix" for the ConceptDraw PRO diagramming and vector drawing software is included in the Matrices solution from the Marketing area of ConceptDraw Solution Park.
Ansoff product-market growth matrix template
Ansoff product-market growth matrix template, Ansoff matrix,
Used Solutions

Ansoff Matrix

ConceptDraw DIAGRAM software extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park offers you the possibility to develop the Ansoff Matrix of any complexity.
Diversification is a corporate strategy to increase sales volume from new products and new markets. Diversification can be expanding into a new segment of an industry that the business is already in, or investing in a promising business outside of the scope of the existing business.
Diversification is part of the four main growth strategies defined by Igor Ansoff's Product/ Market matrix.
Ansoff pointed out that a diversification strategy stands apart from the other three strategies. The first three strategies are usually pursued with the same technical, financial, and merchandising resources used for the original product line, whereas diversification usually requires a company to acquire new skills, new techniques and new facilities. [Diversification (marketing strategy). Wikipedia]
This Ansoff's Product/ Market matrix example was created using ConceptDraw PRO diagramming and vector drawing software extended with Matrices solution from Marketing area of ConceptDraw Solution Park.
Ansoff matrix
Ansoff matrix, Ansoff matrix,
Used Solutions
HelpDesk

How to Make an Ansoff Matrix Template

Ansoff Matrix is a business strategic management tool that helps a business determine its product and market growth strategy. Ansoff matrix has four sections to show each impacting ways that businesses can grow. Using the Ansoff Matrix enables determining the current position of any business in the industry and choose the direction of its growth, which would provide the most competitive position. While Ansoff Matrix is most commonly used as a business planning tool it can be used also for personal development. You can make the Ansoff Matrix template for your organization using ConceptDraw DIAGRAM Matrices solution.

Matrices

ConceptDraw DIAGRAM extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park is a powerful software for drawing various types of Marketing Matrices: Ansoff Matrix, BCG Matrix, Deployment Chart, Feature Comparison Chart, Competitive Strategies Matrix, Flow Process Chart, Porter's Value Chain Diagram, Positioning Map, and many others.

SWOT Analysis matrix templates and samples

SWOT Analysis solution extends ConceptDraw MINDMAP and ConceptDraw DIAGRAM products with easy-to-use SWOT Analysis tools.

Business Productivity - Marketing

To support you in your tasks you can use the power of ConceptDraw DIAGRAM providing
intelligent vector graphics that are useful for marketing diagramming and
ConceptDraw MINDMAP for key marketing mind maps.

Business World Presentation

Presentation with Business World style in ConceptDraw DIAGRAM with illustrations and notes from mind map document.

SWOT analysis matrix diagram templates

Every day each company has challenge how to win the rally with competors. How to determine a path to the successful business? The one of best methodologies is SWOT Analysis. Abbreviation SWOT definition: S = strengths, W = weaknesses, O = opportunities, T = threats. Often named SWOT Matrix was introduced first at 1960s as examining tool of internal capabilities and possibilities of big companies. The SWOT analysis aim is to find critical factors influenced to company's business goal. You can begin a strategy to distinguish better competition value and to become successful in your market. Achiving best results form SWOT analysis can be reached when several employees will be involved at the process. Management, sales and customer service can all offer reasonable comprehension competitive situation.

Swot Analysis Examples

SWOT Analysis solution from ConceptDraw Solution Park extends ConceptDraw DIAGRAM software with SWOT and TOWS matrix diagram examples and templates, that help identify and analyze Strengths, Weaknesses, Opportunities, and Threats.

SWOT Analysis Solution - Strategy Tools

A SWOT analysis helps professionals to identify the positives and negatives in the organization and in the external environment.

What is SWOT Analysis?

SWOT analysis (SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture.

Software for Creating SWOT Analysis Diagrams

The ConceptDraw is a software for creating SWOT analysis diagrams. The SWOT Analysis solution includes the SWOT matrix samples, and templates that allow users create own SWOT and TOWS diagrams. Use the integration between the MINDMAP and DIAGRAM applications for fast drawing the SWOT matrix.

SWOT matrix template

SWOT matrix templates is part of SWOT Analysis solution from ConceptDraw Solution Park.

SWOT Analysis Tool for Small Business

SWOT analysis is a method of the making plan to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project. It involves specifying the objective of the project and identifying the internal and external causes for the accomplishing project goals.

Mac Tools - SWOT Analysis

The ConceptDraw DIAGRAM provides Mac Tools for drawing SWOT Analysis diagrams.

How to Make SWOT Analysis in a Word Document

A SWOT Analysis is a popular strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in any businesses. You can export your SWOT mind map into a MS Word document, which makes using SWOT mind map easier if you need to collaborate it with other people.
ConceptDraw products across any platform, meaning you never have to worry about compatibility again. ConceptDraw MINDMAP allows you to make SWOT analysis on PC or macOS operating systems.

SWOT Analysis Software

SWOT Analysis solution from ConceptDraw Solution Park contains easy-to-use mind map templates that help identify Strengths, Weaknesses, Opportunities, and Threats using ConceptDraw MINDMAP software, as well as outputs to ConceptDraw DIAGRAM for presenting analysis results as SWOT and TOWS matrices.

SWOT Analysis

Using mind mapping to define Strengths, Weaknesses/Limitations, Opportunities, and Threats is a natural fit. SWOT mind maps quickly capture your ideas, and allow you to add and subtract easily, ensuring you don’t overlook any important items.

Swot Analysis Examples for Mac OSX

SWOT Analysis solution from ConceptDraw Solution Park extends ConceptDraw MINDMAP and ConceptDraw DIAGRAM software with easy-to-use SWOT Analysis tools for Mac OSX and Windows.