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# How to Make an Ansoff Matrix Template

Ansoff Matrix is a business strategic management tool that helps a business determine its product and market growth strategy. Ansoff matrix has four sections to show each impacting ways that businesses can grow. Using the Ansoff Matrix enables determining the current position of any business in the industry and choose the direction of its growth, which would provide the most competitive position. While Ansoff Matrix is most commonly used as a business planning tool it can be used also for personal development. You can make the Ansoff Matrix template for your organization using ConceptDraw DIAGRAM Matrices solution.## Ansoff Matrix

ConceptDraw DIAGRAM software extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park offers you the possibility to develop the Ansoff Matrix of any complexity.Diversification is a corporate strategy to increase sales volume from new products and new markets. Diversification can be expanding into a new segment of an industry that the business is already in, or investing in a promising business outside of the scope of the existing business.

Diversification is part of the four main growth strategies defined by Igor Ansoff's Product/ Market matrix.

Ansoff pointed out that a diversification strategy stands apart from the other three strategies. The first three strategies are usually pursued with the same technical, financial, and merchandising resources used for the original product line, whereas diversification usually requires a company to acquire new skills, new techniques and new facilities. [Diversification (marketing strategy). Wikipedia]

This Ansoff's Product/ Market matrix example was created using ConceptDraw PRO diagramming and vector drawing software extended with Matrices solution from Marketing area of ConceptDraw Solution Park.

Diversification is part of the four main growth strategies defined by Igor Ansoff's Product/ Market matrix.

Ansoff pointed out that a diversification strategy stands apart from the other three strategies. The first three strategies are usually pursued with the same technical, financial, and merchandising resources used for the original product line, whereas diversification usually requires a company to acquire new skills, new techniques and new facilities. [Diversification (marketing strategy). Wikipedia]

This Ansoff's Product/ Market matrix example was created using ConceptDraw PRO diagramming and vector drawing software extended with Matrices solution from Marketing area of ConceptDraw Solution Park.

The Ansoff Matrix allows to consider ways to grow the business via current or new products, in current or new markets – there are 4 possible product/ market combinations. It helps decide what action course should be taken given current performance. It consists of 4 strategies: Market penetration; Product development; Market development; Diversification.

The template "Ansoff product-market growth matrix" for the ConceptDraw PRO diagramming and vector drawing software is included in the Matrices solution from the Marketing area of ConceptDraw Solution Park.

The template "Ansoff product-market growth matrix" for the ConceptDraw PRO diagramming and vector drawing software is included in the Matrices solution from the Marketing area of ConceptDraw Solution Park.

The vector stencils library "Matrices" contains 10 templates of marketing matrix diagrams and charts.

Use these templates to create your marketing matrices in the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.

Use these templates to create your marketing matrices in the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.

## SWOT Analysis matrix templates and samples

SWOT Analysis solution extends ConceptDraw MINDMAP and ConceptDraw DIAGRAM products with easy-to-use SWOT Analysis tools.Use these templates to create your marketing matrices in the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.

Diversification is part of the four main growth strategies defined by Igor Ansoff's Product/ Market matrix.

Ansoff pointed out that a diversification strategy stands apart from the other three strategies. The first three strategies are usually pursued with the same technical, financial, and merchandising resources used for the original product line, whereas diversification usually requires a company to acquire new skills, new techniques and new facilities. [Diversification (marketing strategy). Wikipedia]

This Ansoff's Product/ Market matrix example was created using ConceptDraw PRO diagramming and vector drawing software extended with Matrices solution from Marketing area of ConceptDraw Solution Park.

## Matrices

ConceptDraw DIAGRAM extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park is a powerful software for drawing various types of Marketing Matrices: Ansoff Matrix, BCG Matrix, Deployment Chart, Feature Comparison Chart, Competitive Strategies Matrix, Flow Process Chart, Porter's Value Chain Diagram, Positioning Map, and many others.## Matrices

This solution extends ConceptDraw DIAGRAM software with samples, templates and library of design elements for drawing the business matrix diagrams.

Use these templates to create your marketing matrices in the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.

## CORRECTIVE ACTIONS PLANNING. Involvement Matrix

The Involvement Matrix can identify the distribution of responsibilities and identify roles in a group or team. Use the Involvement Matrix to specify roles and responsibilities of actions in problem solving.ConceptDraw Office suite is a software for corrective actions planning.

## SWOT matrix template

SWOT matrix templates is part of SWOT Analysis solution from ConceptDraw Solution Park.## Swot Analysis Examples

SWOT Analysis solution from ConceptDraw Solution Park extends ConceptDraw DIAGRAM software with SWOT and TOWS matrix diagram examples and templates, that help identify and analyze Strengths, Weaknesses, Opportunities, and Threats.## BCG Matrix

The growth–share matrix (BCG Matrix) was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations to analyze their business units and to help the company allocate resources. How is it easy design the BCG Matrices in ConceptDraw DIAGRAM diagramming and vector drawing software supplied with unique Matrices Solution from the Marketing Area of ConceptDraw Solution Park.## Mac Tools - SWOT Analysis

The ConceptDraw DIAGRAM provides Mac Tools for drawing SWOT Analysis diagrams.## SWOT Analysis Solution - Strategy Tools

A SWOT analysis helps professionals to identify the positives and negatives in the organization and in the external environment.## Swot Analysis Examples for Mac OSX

SWOT Analysis solution from ConceptDraw Solution Park extends ConceptDraw MINDMAP and ConceptDraw DIAGRAM software with easy-to-use SWOT Analysis tools for Mac OSX and Windows.## What is SWOT Analysis?

SWOT analysis (SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture.## SWOT Analysis Software

SWOT Analysis solution from ConceptDraw Solution Park contains easy-to-use mind map templates that help identify Strengths, Weaknesses, Opportunities, and Threats using ConceptDraw MINDMAP software, as well as outputs to ConceptDraw DIAGRAM for presenting analysis results as SWOT and TOWS matrices.- Matrices | Ansoff Matrix | Business Tools Perceptual Mapping ...
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