Made with

What is SWOT Analysis in Marketing

A SWOT analysis provides professionals to identify the positives and negatives in the organization and in the external environment. Developing a full awareness of your situation can help with both strategic planning and decision-making. The SWOT and TOWS method was developed for business and industry. It involves specifying the objective of the project and identifying the internal and external causes for the accomplishing project goals.

The ConceptDraw DIAGRAM and MINDMAP software allow professional to make well-designed SWOT matrix in minutes. The SWOT Analysis solution includes the SWOT matrix samples, and templates that allow users create own SWOT diagram.

What is SWOT Analysis in Marketing *

Sample 1. SWOT analysis in marketing - Coffee company.

This diagram illustrates usage of SWOT analysis in marketing.

Using ConceptDraw MINDMAP enhanced with SWOT Analysis solution you can create SWOT and TOWS mindmaps by simply filling in templates. Then you can generate SWOT and TOWS matrices in ConceptDraw DIAGRAM diagramming software from the mindmaps in ConceptDraw MINDMAP in one click.

See also:

Marketing — Matrices
  • Marketing positioning matrix - Product positioning map
  • Product-market matrix - Ansoff matrix
  • BCG matrix - Boston growth-share matrix
  • Feature comparison chart - Digital scouting cameras
  • Marketing matrix diagram - Competitive strategies
  • Marketing matrix diagram - Porters value chain
Marketing — Mind Maps
  • Marketing mindmap - Marketing research project
  • Marketing mind map - Strategic accomplishment mapping
  • Twitter Compaign for New Software Product
  • Marketing mind map - Sales Call


Marketing Analysis Diagram →

An example of marketing analysis diagram, can be used to analyse product market and define marketing strategy.Marketing Analysis Diagram *
Picture: Marketing Analysis Diagram
Related Solution:

Physical network. Computer and Network Examples →

Physical network represents the computer network topology that includes the computer devices, location and cable installation. Physical network includes the actual nodes, segments and hosts. This example was created in ConceptDraw DIAGRAM using the Computer and Networks Area of ConceptDraw Solution Park and shows the Physical star network.Physical network. <br>Computer and Network Examples *
Picture: Physical network. Computer and Network Examples
Related Solution:

Information Architecture →

You want design the Information Architecture and need a powerful software for this? ConceptDraw DIAGRAM extended with Enterprise Architecture Diagrams Solution from the Management Area is exactly what you need.Information Architecture *
Picture: Information Architecture
Related Solution:

Basic Flowchart Symbols and Meaning →

While creating flowcharts and process flow diagrams, you should use special objects to define different statements, so anyone aware of flowcharts can get your scheme right. There is a short and an extended list of basic flowchart symbols and their meaning. Basic flowchart symbols include terminator objects, rectangles for describing steps of a process, diamonds representing appearing conditions and questions and parallelograms to show incoming data. This diagram gives a general review of the standard symbols that are used when creating flowcharts and process flow diagrams. The practice of using a set of standard flowchart symbols was admitted in order to make flowcharts and other process flow diagrams created by any person properly understandable by other people. The flowchart symbols depict different kinds of actions and phases in a process. The sequence of the actions, and the relationships between them are shown by special lines and arrows. There are a large number of flowchart symbols. Which of them can be used in the particular diagram depends on its type. For instance, some symbols used in data flow diagrams usually are not used in the process flowcharts. Business process system use exactly these flowchart symbols.Basic Flowchart Symbols and Meaning
Picture: Basic Flowchart Symbols and Meaning
Related Solution:

Cause and Effect Analysis - Fishbone Diagrams for Problem Solving →

Fishbone diagram is a powerful tool used for solving business problems and obstacles. ConceptDraw DIAGRAM software extended with Fishbone Diagrams solution from the Management area of ConceptDraw Solution Park is a helpful tool for cause and effect analysis. It gives the ability to easy identify many possible causes and factors which cause the effects and to draw Fishbone Diagrams for problem solving.Cause and Effect Analysis - Fishbone Diagrams for Problem Solving *
Picture: Cause and Effect Analysis - Fishbone Diagrams for Problem Solving
Related Solution:

Growth-Share Matrix Software →

Growth-Share Matrix Software - ConceptDraw DIAGRAM is a powerful diagramming and vector drawing software for creating professional looking Growth–Share Matrices. For simple and quick creating the Growth–Share Matrix ConceptDraw DIAGRAM offers the Matrices Solution from the Marketing Area of ConceptDraw Solution Park. The Matrices Solution also provides a wide variety of templates and samples that will help you to create the Matrix diagrams of any difficulty.Growth-Share Matrix Software *
Picture: Growth-Share Matrix Software
Related Solution:

Marketing Plan Infographic →

You need design the Marketing Plan Infographic and dream to find the useful tools to draw it easier, quickly and effectively? ConceptDraw DIAGRAM offers the unique Marketing Infographics Solution from the Business Infographics Area that will help you!Marketing Plan Infographic *
Picture: Marketing Plan Infographic
Related Solution:

Positioning Map →

ConceptDraw DIAGRAM is a powerful diagramming and vector drawing software. Extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park it became the best software for quick and easy designing various types of Matrix Diagrams, including Positioning Map.Positioning Map *
Picture: Positioning Map
Related Solution:

Create Captivating Presentations Easily →

When you prepare professional-looking presentation, you need to use ConceptDraw MINDMAP software for the amazing result.Create Captivating Presentations Easily
Picture: Create Captivating Presentations Easily
Related Solution: