Six Markets Model Chart
This sample shows the Six Markets Model Chart. It was created in ConceptDraw PRO diagramming and vector drawing software using the Marketing Diagrams Solution from the Marketing area of ConceptDraw Solution Park.The six markets model defines six markets that take the central place in the relationship marketing: internal markets, supplier markets, recruitment markets, referral markets, influence markets and customer markets. The six markets model allows the organization to analyze the stakeholders and key market domains that can be important to it.
"The six markets model.
Christopher, Payne and Ballantyne (1991) from Cranfield University goes further. They identify six markets which they claim are central to relationship marketing. They are: internal markets, supplier markets, recruitment markets, referral markets, influence markets, and customer markets.
Referral marketing is developing and implementing a marketing plan to stimulate referrals. Although it may take months before you see the effect of referral marketing, this is often the most effective part of an overall marketing plan and the best use of resources.
Marketing to suppliers is aimed at ensuring a long-term conflict-free relationship in which all parties understand each other's needs and exceed each other's expectations. Such a strategy can reduce costs and improve quality.
Influence markets involve a wide range of sub-markets including: government regulators, standards bodies, lobbyists, stockholders, bankers, venture capitalists, financial analysts, stockbrokers, consumer associations, environmental associations, and labor associations. These activities are typically carried out by the public relations department, but relationship marketers feel that marketing to all six markets is the responsibility of everyone in the organization. Each market may require its own explicit strategies and a separate marketing mix for each." [Relationship marketing. Wikipedia]
The block diagram example "Six markets model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.
Christopher, Payne and Ballantyne (1991) from Cranfield University goes further. They identify six markets which they claim are central to relationship marketing. They are: internal markets, supplier markets, recruitment markets, referral markets, influence markets, and customer markets.
Referral marketing is developing and implementing a marketing plan to stimulate referrals. Although it may take months before you see the effect of referral marketing, this is often the most effective part of an overall marketing plan and the best use of resources.
Marketing to suppliers is aimed at ensuring a long-term conflict-free relationship in which all parties understand each other's needs and exceed each other's expectations. Such a strategy can reduce costs and improve quality.
Influence markets involve a wide range of sub-markets including: government regulators, standards bodies, lobbyists, stockholders, bankers, venture capitalists, financial analysts, stockbrokers, consumer associations, environmental associations, and labor associations. These activities are typically carried out by the public relations department, but relationship marketers feel that marketing to all six markets is the responsibility of everyone in the organization. Each market may require its own explicit strategies and a separate marketing mix for each." [Relationship marketing. Wikipedia]
The block diagram example "Six markets model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.
Six Markets Model Chart Template
This template shows the Six Markets Model Chart and was included in Marketing Diagrams Solution. It is available from ConceptDraw STORE and can be used as the base for creating your own marketing diagrams.Venn Diagram Examples
ConceptDraw PRO diagramming and vector drawing software extended with Venn Diagrams solution from "Diagrams" area offers a wide set of professionally designed Venn Diagram examples which can become the good start and beautiful source of inspiration for your own Venn Diagrams.Demonstrating Results
ConceptDraw MINDMAP software is an advanced tool for creating presentations. You can effectively generate, change, and update your presentation for demonstrating results of your work.Decision Making
Decision Making - ConceptDraw Office suite provides visual tools that are given support on the stage of the decision making.The Seven Management and Planning Tools is a set for such diagrams: Affinity Diagram, Relations Diagram, Prioritization Matrix, Root Cause Tree Diagram, Involvement Matrix, PERT Chart, Risk Diagram (PDPC).
Human Resource Management
ConceptDraw PRO diagramming and vector drawing software enhanced with powerful HR Flowcharts Solution from the Management Area of ConceptDraw Solution Park perfectly suits for Human Resource Management.Business Process Modeling Notation
ConceptDraw PRO is a software for simplу depicting the business processes based on BPMN 2.0.Business Process Diagrams Cross-Functional-Flowcharts, Workflows, Process Charts, IDEF0 and IDEF2, Timeline, Calendars, Gantt Charts, Business Process Modeling, Audit and Opportunity Flowcharts and Mind Maps (presentations, meeting agendas).
Process Flowchart
ConceptDraw is Professional business process mapping software for making process flow diagram, workflow diagram, general flowcharts and technical illustrations for business documents. It is includes rich examples, templates, process flowchart symbols. ConceptDraw flowchart maker allows you to easier create a process flowchart. Use a variety of drawing tools, smart connectors, flowchart symbols and shape libraries to create flowcharts of complex processes, process flow diagrams, procedures and information exchange.How to Draw Business Process Diagrams with RapidDraw Interface
Business Process Modeling Notation (BPMN) is a set of standard symbols that allow you to create a graphical view of a business process. The symbols were developed to help users develop standard, unified structure of processes, and any messages shared between these processes.Pyramid Chart Examples
Seeking a solution for maximizing the efficiencies throughout the pyramid charts? ConceptDraw examples to help you create pyramid diagrams quickly.Purchasing Flowchart - Purchase Order. Flowchart Examples
Create your own flow charts of purchasing business processes using the ConceptDraw PRO diagramming and vector drawing software extended with the Accounting Flowcharts solution from the Finance and Accounting area of ConceptDraw Solution Park.The flow chart example shows the steps of purchasing business process.
Competitor Analysis
Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis.The vector stencils library "Marketing diagrams" contains 12 templates of marketing and sales diagrams and charts. Use it to illustrate your marketing and sales documents, presentations, infographics and webpages in ConceptDraw PRO software extended with Marketing Diagrams solution from Marketing area of ConceptDraw Solution Park.
Marketing Area
The solutions from Marketing area of ConceptDraw Solution Park collect templates, samples and libraries of vector stencils for drawing the marketing diagrams and mind maps.
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