Marketing Diagrams
Marketing Diagrams solution extends ConceptDraw DIAGRAM diagramming software with abundance of samples, templates and vector design elements intended for easy graphical visualization and drawing different types of Marketing diagrams and graphs, including Branding Strategies Diagram, Five Forces Model Diagram, Decision Tree Diagram, Puzzle Diagram, Step Diagram, Process Chart, Strategy Map, Funnel Diagram, Value Chain Diagram, Ladder of Customer Loyalty Diagram, Leaky Bucket Diagram, Promotional Mix Diagram, Service-Goods Continuum Diagram, Six Markets Model Diagram, Sources of Customer Satisfaction Diagram, etc. Analyze effectively the marketing activity of your company and apply the optimal marketing methods with ConceptDraw DIAGRAM software.
Customer Journey Mapping
Customer Journey Mapping Solution for ConceptDraw DIAGRAM opens incredibly broad opportunities for marketing and business specialists, product managers, designers, engineers, and other people interested in business development, increasing the product’s audience, its success and users' demand, providing them with capabilities of customer journey mapping. The included diagramming and customer journey mapping tools, predesigned vector customer journey mapping icons and charts, consumer journey mapping connectors, user journey and customer mapping figures, customer experience map icons and touchpoint icons, quick-start templates and samples provide excellent conditions for the customer journey mapping process, for creating Customer Journey Map and Customer Experience Map.
This marketing diagram visualizes how relationship marketers group customer types by level of loyalty: prospects (people that have not purchased yet but are likely to in the future), customer, client, supporter, advocate, partner.
"Relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions.
As a practice, relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages.
With the growth of the internet and mobile platforms, relationship marketing has continued to evolve and move forward as technology opens more collaborative and social communication channels. This includes tools for managing relationships with customers that goes beyond simple demographic and customer service data. Relationship marketing extends to include inbound marketing efforts, (a combination of search optimization and strategic content), PR, social media and application development." [Relationship marketing. Wikipedia]
The marketing chart example "Ladder of customer loyalty diagram" was created using ConceptDraw PRO diagramming and vector drawing software extended with Marketing Diagrams solution from Marketing area of ConceptDraw Solution Park.
"Relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions.
As a practice, relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages.
With the growth of the internet and mobile platforms, relationship marketing has continued to evolve and move forward as technology opens more collaborative and social communication channels. This includes tools for managing relationships with customers that goes beyond simple demographic and customer service data. Relationship marketing extends to include inbound marketing efforts, (a combination of search optimization and strategic content), PR, social media and application development." [Relationship marketing. Wikipedia]
The marketing chart example "Ladder of customer loyalty diagram" was created using ConceptDraw PRO diagramming and vector drawing software extended with Marketing Diagrams solution from Marketing area of ConceptDraw Solution Park.
Six Markets Model Chart
This sample shows the Six Markets Model Chart. It was created in ConceptDraw DIAGRAM diagramming and vector drawing software using the Marketing Diagrams Solution from the Marketing area of ConceptDraw Solution Park. The six markets model defines six markets that take the central place in the relationship marketing: internal markets, supplier markets, recruitment markets, referral markets, influence markets and customer markets. The six markets model allows the organization to analyze the stakeholders and key market domains that can be important to it. This model used in marketing project management software for small business project management.This marketing diagram sample illustrates leaky bucket model.
"The leaky bucket theory. The leaky bucket theory is the model that seeks to describe the process of customer gain and loss, otherwise known as customer churn. Customer retention is one of the key concepts in relationship marketing. Most companies concentrate on recruiting new customers to replace customers who move on, rather than seeking to retain customers." [Blythe J. Key Concepts in Marketing. 2009. knowledge.sagepub.com/ view/ key-concepts-in-marketing/ n5.xml]
"Customer attrition, also known as customer churn, customer turnover, or customer defection, is the loss of clients or customers.
Banks, telephone service companies, Internet service providers, pay TV companies, insurance firms, and alarm monitoring services, often use customer attrition analysis and customer attrition rates as one of their key business metrics (along with cash flow, EBITDA, etc.) because the "...cost of retaining an existing customer is far less than acquiring a new one." Companies from these sectors often have customer service branches which attempt to win back defecting clients, because recovered long-term customers can be worth much more to a company than newly recruited clients." [Customer attrition. Wikipedia]
The chart example "Leaky bucket diagram" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.
"The leaky bucket theory. The leaky bucket theory is the model that seeks to describe the process of customer gain and loss, otherwise known as customer churn. Customer retention is one of the key concepts in relationship marketing. Most companies concentrate on recruiting new customers to replace customers who move on, rather than seeking to retain customers." [Blythe J. Key Concepts in Marketing. 2009. knowledge.sagepub.com/ view/ key-concepts-in-marketing/ n5.xml]
"Customer attrition, also known as customer churn, customer turnover, or customer defection, is the loss of clients or customers.
Banks, telephone service companies, Internet service providers, pay TV companies, insurance firms, and alarm monitoring services, often use customer attrition analysis and customer attrition rates as one of their key business metrics (along with cash flow, EBITDA, etc.) because the "...cost of retaining an existing customer is far less than acquiring a new one." Companies from these sectors often have customer service branches which attempt to win back defecting clients, because recovered long-term customers can be worth much more to a company than newly recruited clients." [Customer attrition. Wikipedia]
The chart example "Leaky bucket diagram" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.
Funnel Diagrams
Funnel Diagrams solution including wide range of funnel diagram samples, sales funnel examples, and vector design elements, makes the ConceptDraw DIAGRAM ideal for funnel management and creation the Funnel Diagrams of different types and designs, AIDA Model, AIDAS, ACCA Dagmar, Rossiter-Percy Model, Sales funnel, Marketing funnel, Search funnel, Brand funnel, Purchase funnel, Lead funnel, Conversion funnel, Business funnel, etc. You are free to choose to place your funnel object horizontally or vertically, you can use the objects with desired quantity of sales funnel stages, as well as to modify their size, color filling, and other parameters to make exceptionally looking Funnel diagrams fully responding to your desires.
HelpDesk
How to Create a Customer Journey Map?
Customer Journey Mapping Solution for ConceptDraw DIAGRAM provides a wide range of vector libraries, templates and sample drawings to support CJM activity helping marketers map and analyze relationships of the customer with a product, or services and organize effective communications between customer and seller in a visual manner, that will take a business to the next level.Six Markets Model Chart Template
This template shows the Six Markets Model Chart and was included in Marketing Diagrams Solution. It is available from ConceptDraw STORE and can be used as the base for creating your own marketing diagrams.Pyramid Diagrams
Pyramid Diagrams solution extends ConceptDraw DIAGRAM software with templates, samples and library of vector stencils for drawing the marketing pyramid diagrams.
This Venn diagram sample illustrates the relationship marketing.
"Relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions.
As a practice, relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages.
With the growth of the internet and mobile platforms, relationship marketing has continued to evolve and move forward as technology opens more collaborative and social communication channels. This includes tools for managing relationships with customers that goes beyond simple demographic and customer service data. Relationship marketing extends to include inbound marketing efforts, (a combination of search optimization and strategic content), PR, social media and application development." [Relationship marketing. Wikipedia]
The Venn diagram example "Relationship marketing" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Venn Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.
"Relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions.
As a practice, relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages.
With the growth of the internet and mobile platforms, relationship marketing has continued to evolve and move forward as technology opens more collaborative and social communication channels. This includes tools for managing relationships with customers that goes beyond simple demographic and customer service data. Relationship marketing extends to include inbound marketing efforts, (a combination of search optimization and strategic content), PR, social media and application development." [Relationship marketing. Wikipedia]
The Venn diagram example "Relationship marketing" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Venn Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.
Pyramid Diagram
The purchase or purchasing funnel is a consumer focused marketing model which illustrates the theoretical customer journey towards the purchase of a product or service.Marketing Area
The solutions from Marketing area of ConceptDraw Solution Park collect templates, samples and libraries of vector stencils for drawing the marketing diagrams and mind maps.
The vector stencils library "Marketing diagrams" contains 12 templates of marketing and sales diagrams and charts. Use it to illustrate your marketing and sales documents, presentations, infographics and webpages in ConceptDraw PRO software extended with Marketing Diagrams solution from Marketing area of ConceptDraw Solution Park.
This arrow circle diagram sample was redesigned from the Wikimedia Commons file: Loyalitätskreislauf-klein.jpg. [commons.wikimedia.org/ wiki/ File:Loyalit%C3%A4tskreislauf-klein.jpg]
This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license. [creativecommons.org/ licenses/ by-sa/ 3.0/ deed.en]
"Loyalty marketing is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing and loyalty marketing all form part of the customer proposition - the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these marketing disciplines.
The discipline of customer loyalty marketing has been around for many years...
In recent years, a new marketing discipline called "customer advocacy marketing" has been combined with or replaced "customer loyalty marketing." " [Loyalty marketing. Wikipedia]
The arrow circle diagram example "Loyalty" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license. [creativecommons.org/ licenses/ by-sa/ 3.0/ deed.en]
"Loyalty marketing is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing and loyalty marketing all form part of the customer proposition - the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these marketing disciplines.
The discipline of customer loyalty marketing has been around for many years...
In recent years, a new marketing discipline called "customer advocacy marketing" has been combined with or replaced "customer loyalty marketing." " [Loyalty marketing. Wikipedia]
The arrow circle diagram example "Loyalty" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
Marketing Sales Funnel Examples
In order to boost your marketing results and so to increase the sales, the ConceptDraw DIAGRAM diagramming and vector drawing software can be used. The last-mentioned tool was developed especially for business specialists who seek for the right application to use in their field, including marketing. Having the Funnel Diagrams solution to use while working in the ConceptDraw DIAGRAM application may simplify your tasks of creating the professionally-looking marketing and sales funnel diagrams, such as the purchase ones.The vector stencils library "Marketing diagrams" contains 12 templates of marketing and sales diagrams and charts. Use it to illustrate your marketing and sales documents, presentations, infographics and webpages in ConceptDraw PRO software extended with Marketing Diagrams solution from Marketing area of ConceptDraw Solution Park.
"The six markets model.
Christopher, Payne and Ballantyne (1991) from Cranfield University goes further. They identify six markets which they claim are central to relationship marketing. They are: internal markets, supplier markets, recruitment markets, referral markets, influence markets, and customer markets.
Referral marketing is developing and implementing a marketing plan to stimulate referrals. Although it may take months before you see the effect of referral marketing, this is often the most effective part of an overall marketing plan and the best use of resources.
Marketing to suppliers is aimed at ensuring a long-term conflict-free relationship in which all parties understand each other's needs and exceed each other's expectations. Such a strategy can reduce costs and improve quality.
Influence markets involve a wide range of sub-markets including: government regulators, standards bodies, lobbyists, stockholders, bankers, venture capitalists, financial analysts, stockbrokers, consumer associations, environmental associations, and labor associations. These activities are typically carried out by the public relations department, but relationship marketers feel that marketing to all six markets is the responsibility of everyone in the organization. Each market may require its own explicit strategies and a separate marketing mix for each." [Relationship marketing. Wikipedia]
The block diagram example "Six markets model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.
Christopher, Payne and Ballantyne (1991) from Cranfield University goes further. They identify six markets which they claim are central to relationship marketing. They are: internal markets, supplier markets, recruitment markets, referral markets, influence markets, and customer markets.
Referral marketing is developing and implementing a marketing plan to stimulate referrals. Although it may take months before you see the effect of referral marketing, this is often the most effective part of an overall marketing plan and the best use of resources.
Marketing to suppliers is aimed at ensuring a long-term conflict-free relationship in which all parties understand each other's needs and exceed each other's expectations. Such a strategy can reduce costs and improve quality.
Influence markets involve a wide range of sub-markets including: government regulators, standards bodies, lobbyists, stockholders, bankers, venture capitalists, financial analysts, stockbrokers, consumer associations, environmental associations, and labor associations. These activities are typically carried out by the public relations department, but relationship marketers feel that marketing to all six markets is the responsibility of everyone in the organization. Each market may require its own explicit strategies and a separate marketing mix for each." [Relationship marketing. Wikipedia]
The block diagram example "Six markets model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.
Matrices
This solution extends ConceptDraw DIAGRAM software with samples, templates and library of design elements for drawing the business matrix diagrams.
Sales Flowcharts
The Sales Flowcharts solution lets you create and display sales process maps, sales process workflows, sales steps, the sales process, and anything else involving sales process management.
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