Business Tools Perceptual Mapping

This sample shows the Perceptual map. It was created in ConceptDraw DIAGRAM diagramming and vector drawing software using the Matrices Solution from the Marketing area of ConceptDraw Solution Park. Perception Mapping helps organizations measure and transform all aspects of their business, people and culture. Perception Mapping allows to represent the complex relationships graphically, helps identify potential problems of the organization and make the best decisions.

Mind Maps for Business - SWOT Analysis

SWOT analysis is a planning method and the best way for effective exploring four major aspects for a business or a venture - strengths, weaknesses, opportunities and threats. Visually SWOT analysis results are depicted as a SWOT matrix, diagram or Mind Map, which is then included to the set of documents, report or in presentation devoted to demonstration the results of realized SWOT analysis for directors, shareholders, and other interested employees. ConceptDraw Solution Park includes the SWOT and TOWS Matrix Diagrams solution, which offers wide possibilities for realization SWOT analysis and creation SWOT Matrices and SWOT Mind Maps in ConceptDraw DIAGRAM and ConceptDraw MINDMAP software. This solution includes fully ready-to-use SWOT vector design elements, SWOT matrix samples and also useful templates that allow users create own SWOT diagrams and Mind Maps for business SWOT analysis in a few minutes. Use also the perfect ability of instantly exporting to various formats and of creation MS PowerPoint presentation right from the ConceptDraw applications.

Business Productivity - Marketing

Mind Map is effective tool for depiction the main idea and related concepts, and representation a thought process. Mind Maps have essential value in marketing field, advertising and sales. They help successfully accomplish marketing goals and easy get marketing answers, to achieve a sustainable competitive advantages and increasing sales. Mind Maps help in new product development, they allow to generate and structure ideas about its properties and features, to define the target customers, brainstorm the key words and phrases for advertising and sales materials. ConceptDraw MINDMAP is a perfect marketing diagramming and marketing strategy tool that help accomplish marketing goals, represent marketing information and easy design Marketing Mind Maps and Marketing Diagrams (Marketing Step Chart, Marketing Mix Diagram, Market Environment Analysis Charts, Sales Pyramids, Target and Marketing Scope Diagrams, Feature Comparison Chart, Product Position Map, Products Comparison Chart, Timeline, SWOT, Boston Growth Matrix, Ansoff Product-Market Growth Matrix) for further using in visual documents and presentations.

Positioning Map

ConceptDraw DIAGRAM is a powerful diagramming and vector drawing software. Extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park it became the best software for quick and easy designing various types of Matrix Diagrams, including Positioning Map.

How to Make SWOT Analysis in a Word Document

A SWOT Analysis is a popular tool of the strategic planning which is used to evaluate the Strengths, Weaknesses, Opportunities, and Threats that are involved in any businesses. Use of mind maps allows you to collect a lot of information used for SWOT Analysis, visually structure it and also identify the relationships between different parts of this information. SWOT and TOWS Matrix Diagrams solution for ConceptDraw Solution Park combines professional visual advantages of ConceptDraw MINDMAP software and presentation capabilities of ConceptDraw DIAGRAM , which together provide a complete work solution. The SWOT and TOWS diagrams, matrices or mind maps produced in ConceptDraw DIAGRAM using the predesigned vector objects or filling the ready templates, can be then easily exported to Microsoft Word, Microsoft Visio, Microsoft PowerPoint, Adobe PDF, and many other electronic file formats. The possibility of export makes easy the use of SWOT diagrams designed in ConceptDraw DIAGRAM and lets you efficiently collaborate even with people who maybe don't have this software.

What is SWOT Analysis in Marketing

What is SWOT analysis in marketing? SWOT analysis gives for analysts, marketing specialists and other professionals the perfect ability to identify the positives and negatives in an organization, as well as in the external environment. The SWOT and TOWS methods were developed for business and industry, they involve the specifying of a project's objective and identifying internal and external causes for accomplishing the project goals. A full awareness about the situation within and around your business can help effectively with both strategic planning and decision-making. ConceptDraw DIAGRAM and ConceptDraw MINDMAP software allow professionals to make the situation analysis, to develop strategies and plans for achievement defined objectives, to suppose the possible scenarios of further activity, to see the whole situation at a glance, to create well-designed SWOT and TOWS matrices in minutes. The SWOT and TOWS Matrix Diagrams solution from ConceptDraw Solution Park includes the SWOT matrix samples and templates that allow users quickly create their own SWOT and TOWS diagrams.

Marketing Analysis Diagram

An example of marketing analysis diagram, can be used to analyse product market and define marketing strategy. This types of charts used by small business project management for making presentations on market shares, it used by marketing project management software and project management tracking tools for reporting results and statuses.

SWOT Analysis

When starting a new business project or business venture and making the strategic decisions, you need to attach all strengths, utilize all opportunities to eliminate weaknesses and to avoid potential threats. All these actions look like hard, but it is not so when is applied a SWOT Analysis method. The main goal of this method is to help develop a strong business strategy, its major tools are SWOT Matrix and SWOT Mind Map that help you define the internal strengths and weaknesses, and also external opportunities and threats that you may face. The Mind Map is a unique visual tool, which lets you see immediately the key points and gaps, and to establish the links between seemingly unrelated information. ConceptDraw MINDMAP software is effective to save your time and efforts when carrying out a SWOT Analysis. The SWOT and TOWS Matrix Diagrams solution, that is available from ConceptDraw Solution Park, contains easy-to-use Mind Map templates to help you identify the Strengths, Weaknesses, Opportunities, and Threats, and represent the SWOT analysis results on the professionally-looking Mind Map.

Creating a default presentation in ConceptDraw MINDMAP

ConceptDraw MINDMAP a versatile, yet easy-to-use tool for organizing ideas and data. Creates mind maps that intuitively illustrate your thought process. Outputs a wide variety of document styles and formats. Delivers presentations from mind maps with built-in modes and MS PowerPoint export. Perfect for brainstorming, project planning, meeting management, note taking, and more.

How To Create a Killer Presentation

What’s the difference between a great and bad presentation? With conceptdraw you will create only great presentations.

What Is a Concept Map

What is a Concept Map and what software is effective for its design? A concept map or conceptual diagram is a diagram that depicts suggested relationships between concepts. As for effective software - we suggest you to pay attention for the ConceptDraw DIAGRAM diagramming and vector drawing software. Extended with Concept Maps Solution from the "Diagrams" Area it is a real godsend for you.

Competitor Analysis

Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis.

How to Create a Social Media DFD Flowchart

The use of social media in modern conditions helps the companies to be more effective in timely messaging - actively and rapidly response to a customer posts in social media, to find quickly the appropriate response to social media mentions, to save greatly the budget. Many companies even use the social media as a lead tool for promotion. But how to create a Social Media DFD Flowchart, Social Media Response Flowchart or Action Mind Map fast and easy? ConceptDraw DIAGRAM ector graphical software and Social Media Response solution included to ConceptDraw Solution Park assist greatly in their creation. This solution improves the quality of content in social media and helps to build an active customer community. The samples and examples included to Social Media Response solution are helpful for social media teams in developing a social media strategy, in refining and organizing the response process, in creation training materials by trainers and consultants for education the social media groups on how to accomplish the most effectiveness in their daily work.

Online Marketing Objectives

Promotion and sale of goods or services, as well as the conquest of free niche on the market in a given category include numerous methods directed on the advertising the products and attraction attention of potential buyers. Among them are traditional methods of struggle for the buyer, as well as internet marketing or online marketing, that is a complex of measures aimed at attraction of clients using the online technologies. The main tool of online marketing is a website of the company. The proper preparation and promotion of website ensure to the owner the opportunity to successfully compete with manufacturers of similar products, ensuring the high sales. Today each manufacturer, regardless of the size and direction of activities, creates a website, online store, blog, pages in social networks that give the visitors full information about the company, its products and services. Given the fact that a potential buyer spends a lot of time at the Internet, such strategy is justified and the practice shows a high efficiency of online marketing. ConceptDraw MINDMAP helps to illustrate a value of outline marketing on a Mind Map, to represent the online marketing objectives for a company and to specify the targets outlined for each of these objectives.

Concept Maps

As concept map consists from conception-blocks and links between them, you can use ConceptDraw library objects and add to a document as much objects as you need. ConceptDraw tools let you to edit, group, move objects, change their appearance and add text signs and raster or vector pictures. ConceptDraw DIAGRAM diagramming and vector drawing software extended with Concept Maps Solution from the "Diagrams" Area is effective tool for creating professional looking Concept Maps.