Top brand model - Pyramid diagram

"Brand awareness refers to customers' ability to recall and recognize the brand under different conditions and link to the brand name, logo, jingles and so on to certain associations in memory. It consists of both brand recognition and brand recall. It helps the customers to understand to which product or service category the particular brand belongs and what products and services are sold under the brand name. It also ensures that customers know which of their needs are satisfied by the brand through its products (Keller). Brand awareness is of critical importance since customers will not consider your brand if they are not aware of it. There are various levels of brand awareness that require different levels and combinations of brand recognition and recall. Top-of-Mind is the goal of most companies. Top-of-mind awareness occurs when your brand is what pops into a consumers mind when asked to name brands in a product category." [Brand. Brand awareness. Wikipedia]
This top brand model pyramid diagram was redesigned using the ConceptDraw PRO diagramming and vector drawing software from Wikimedia Commons file Diagram Top Brand Model.jpg. [commons.wikimedia.org/ wiki/ File:Diagram_ Top_ Brand_ Model.jpg]
This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license. [creativecommons.org/ licenses/ by-sa/ 3.0/ deed.en]
The example "Top brand model pyramid diagram" is included in the Pyramid Diagrams solution from the Marketing area of ConceptDraw Solution Park.

"Satellite television is television programming delivered by the means of communications satellite and received by an outdoor antenna, usually a parabolic reflector generally referred to as a satellite dish, and as far as household usage is concerned, a satellite receiver either in the form of an external set-top box or a satellite tuner module built into a TV set. Satellite TV tuners are also available as a card or a USB peripheral to be attached to a personal computer. In many areas of the world satellite television provides a wide range of channels and services, often to areas that are not serviced by terrestrial or cable providers.
Direct-broadcast satellite television comes to the general public in two distinct flavors - analog and digital. This necessitates either having an analog satellite receiver or a digital satellite receiver. Analog satellite television is being replaced by digital satellite television and the latter is becoming available in a better quality known as high-definition television." [Satellite television. Wikipedia]
"Mobile television is television watched on a small handheld or mobile device. It includes pay TV service delivered via mobile phone networks or received free-to-air via terrestrial television stations. Regular broadcast standards or special mobile TV transmission formats can be used. Additional features include downloading TV programs and podcasts from the internet and the ability to store programming for later viewing. ...
Mobile TV is among the features provided by many 3G phones." [Mobile television. Wikipedia]
"MobiTV, Inc. ... is a provider of end-to-end mobile media solutions. In 2011, the cloud-based MobiTV converged media platform delivered 1.6 billion minutes of live TV, video-on-demand and downloaded content for offline viewing to all tier-one wireless carriers and major mobile operating systems in the United States. ...
MobiTV furnishes programming from more than 40 television channels, offering live news and sports and a variety of full-episode on-demand shows for streaming or download on mobile devices, tablets, personal computers and other Internet-enabled consumer electronics.
MobiTV-powered TV services, which carry the operator’s brand, are accessible on hundreds of devices across multiple wireless carrier partners. ...
MobiTV’s converged media platform is an end-to-end managed service comprising components that work together to securely manage, deliver and play back video across devices both inside and outside the home." [MobiTV. Wikipedia]
This mobile satellite TV network diagram example was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Telecommunication Network Diagrams solution from the Computer and Networks area of ConceptDraw Solution Park.