This site uses cookies. By continuing to browse the ConceptDraw site you are agreeing to our Use of Site Cookies.

Positioning Map

ConceptDraw DIAGRAM is a powerful diagramming and vector drawing software. Extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park it became the best software for quick and easy designing various types of Matrix Diagrams, including Positioning Map.
In marketing perceptual or positioning maps are used for developing the market positioning strategy for product or service.
"Perceptual mapping is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. Typically the position of a product, product line, brand, or company is displayed relative to their competition." [Perceptual mapping. Wikipedia]
This positioning map diagram example was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.
Perceptual map
Perceptual map, positioning map,
Used Solutions

Business Tools Perceptual Mapping

This sample shows the Perceptual map. It was created in ConceptDraw DIAGRAM diagramming and vector drawing software using the Matrices Solution from the Marketing area of ConceptDraw Solution Park. Perception Mapping helps organizations measure and transform all aspects of their business, people and culture. Perception Mapping allows to represent the complex relationships graphically, helps identify potential problems of the organization and make the best decisions.

Infield Positioning for Baseball Situations

Infield Positioning for Baseball Situations - Baseball is very interesting and popular sport game. As each sport game it includes large quantity of game situations, positions and rules. If you are baseball coach or fan, you need convenient and useful software to design the baseball-related diagrams. In this case ConceptDraw DIAGRAM diagramming and vector drawing software is a real godsend for you!

marketing, process, chart, Marketing Charts, Marketing Diagrams,  solution park Marketing

marketing, process, chart, Marketing Charts, Marketing Diagrams,  solution park
This solution extends ConceptDraw DIAGRAM and ConceptDraw MINDMAP with Marketing Diagrams and Mind Maps (brainstorming, preparing and holding meetings and presentations, sales calls).

Map Australia

ConceptDraw DIAGRAM diagramming and vector drawing software offers the Australia Map Solution from the Maps Area of ConceptDraw Solution Park - the best tool for fast and easy drawing various types of Australia maps, maps of Australia states and islands, Map Australia with cities, thematic Australia maps and cartograms of any degree of detailing.

Swot Analysis Examples for Mac OSX

SWOT is an acronym of the words Strengts, Weaknesses, Opportunities and Тhreats. SWOT analysis is used to show the real situation and prospects of the company on the market, the internal environment of the company is reflected by S and W, and external by O and T. SWOT analysis is a quality tool for structuring available information, which is successfully used in the process of strategy planning, it helps analysts in formulation recommendations on the basis of collected information and data, structured in a form of SWOT Matrix. The SWOT analysis is effective and simple in use, however its results in great depend on the completeness and quality of initial information, from the depth of understanding of the current state and development trends of the market, and also from the used software. ConceptDraw DIAGRAM extended with powerful tools of SWOT and TOWS Matrix Diagrams solution, containing templates and SWOT analysis examples for Mac OSX and Windows, is ideal software for creation professional SWOT Matrices and SWOT Analysis Matrices.

Competitor Analysis

Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis.

Marketing Analysis Diagram

An example of marketing analysis diagram, can be used to analyse product market and define marketing strategy. This types of charts used by small business project management for making presentations on market shares, it used by marketing project management software and project management tracking tools for reporting results and statuses.

Software for Creating SWOT Analysis Diagrams

SWOT analysis or alternatively SWOT matrix is a simple, but useful tool for auditing an organization and its environment, for analyzing its strengths and weaknesses, opportunities and threats that can appear. A SWOT analysis can be executed for an industry, product, place, or person. It is a first stage of planning which helps the marketing specialists to focus on the key issues. SWOT analysis includes the identification of objectives of the project or business venture, specification of internal and external factors favorable and vice versa unfavorable for achievement the designated goal. ConceptDraw DIAGRAM ector graphics software enhanced with SWOT and TOWS Matrix Diagrams solution from Management area of ConceptDraw Solution Park is a powerful software for creating SWOT analysis diagrams. Ready-to-use templates, samples and examples allow create your own TOWS and SWOT matrices in minutes. The integration between ConceptDraw MINDMAP and ConceptDraw DIAGRAM applications will be also helpful for easier drawing.

Mind Maps for Business - SWOT Analysis

SWOT analysis is a planning method and the best way for effective exploring four major aspects for a business or a venture - strengths, weaknesses, opportunities and threats. Visually SWOT analysis results are depicted as a SWOT matrix, diagram or Mind Map, which is then included to the set of documents, report or in presentation devoted to demonstration the results of realized SWOT analysis for directors, shareholders, and other interested employees. ConceptDraw Solution Park includes the SWOT and TOWS Matrix Diagrams solution, which offers wide possibilities for realization SWOT analysis and creation SWOT Matrices and SWOT Mind Maps in ConceptDraw DIAGRAM and ConceptDraw MINDMAP software. This solution includes fully ready-to-use SWOT vector design elements, SWOT matrix samples and also useful templates that allow users create own SWOT diagrams and Mind Maps for business SWOT analysis in a few minutes. Use also the perfect ability of instantly exporting to various formats and of creation MS PowerPoint presentation right from the ConceptDraw applications.

Business Productivity - Marketing

Mind Map is effective tool for depiction the main idea and related concepts, and representation a thought process. Mind Maps have essential value in marketing field, advertising and sales. They help successfully accomplish marketing goals and easy get marketing answers, to achieve a sustainable competitive advantages and increasing sales. Mind Maps help in new product development, they allow to generate and structure ideas about its properties and features, to define the target customers, brainstorm the key words and phrases for advertising and sales materials. ConceptDraw MINDMAP is a perfect marketing diagramming and marketing strategy tool that help accomplish marketing goals, represent marketing information and easy design Marketing Mind Maps and Marketing Diagrams (Marketing Step Chart, Marketing Mix Diagram, Market Environment Analysis Charts, Sales Pyramids, Target and Marketing Scope Diagrams, Feature Comparison Chart, Product Position Map, Products Comparison Chart, Timeline, SWOT, Boston Growth Matrix, Ansoff Product-Market Growth Matrix) for further using in visual documents and presentations.

marketing matrix diagram, marketing matrices, positioning map Matrices

marketing matrix diagram, marketing matrices, positioning map
This solution extends ConceptDraw DIAGRAM software with samples, templates and library of design elements for drawing the business matrix diagrams.

Value Stream Mapping for the Lean Office

Value Stream Mapping for the lean office is a tool that uses a flow diagram to document in great detail every step of a manufacturing process.

Matrices

ConceptDraw DIAGRAM extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park is a powerful software for drawing various types of Marketing Matrices: Ansoff Matrix, BCG Matrix, Deployment Chart, Feature Comparison Chart, Competitive Strategies Matrix, Flow Process Chart, Porter's Value Chain Diagram, Positioning Map, and many others.