Six Markets Model Chart
This sample shows the Six Markets Model Chart. It was created in ConceptDraw PRO diagramming and vector drawing software using the Marketing Diagrams Solution from the Marketing area of ConceptDraw Solution Park.The six markets model defines six markets that take the central place in the relationship marketing: internal markets, supplier markets, recruitment markets, referral markets, influence markets and customer markets. The six markets model allows the organization to analyze the stakeholders and key market domains that can be important to it.
"The six markets model.
Christopher, Payne and Ballantyne (1991) from Cranfield University goes further. They identify six markets which they claim are central to relationship marketing. They are: internal markets, supplier markets, recruitment markets, referral markets, influence markets, and customer markets.
Referral marketing is developing and implementing a marketing plan to stimulate referrals. Although it may take months before you see the effect of referral marketing, this is often the most effective part of an overall marketing plan and the best use of resources.
Marketing to suppliers is aimed at ensuring a long-term conflict-free relationship in which all parties understand each other's needs and exceed each other's expectations. Such a strategy can reduce costs and improve quality.
Influence markets involve a wide range of sub-markets including: government regulators, standards bodies, lobbyists, stockholders, bankers, venture capitalists, financial analysts, stockbrokers, consumer associations, environmental associations, and labor associations. These activities are typically carried out by the public relations department, but relationship marketers feel that marketing to all six markets is the responsibility of everyone in the organization. Each market may require its own explicit strategies and a separate marketing mix for each." [Relationship marketing. Wikipedia]
The block diagram example "Six markets model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.
Christopher, Payne and Ballantyne (1991) from Cranfield University goes further. They identify six markets which they claim are central to relationship marketing. They are: internal markets, supplier markets, recruitment markets, referral markets, influence markets, and customer markets.
Referral marketing is developing and implementing a marketing plan to stimulate referrals. Although it may take months before you see the effect of referral marketing, this is often the most effective part of an overall marketing plan and the best use of resources.
Marketing to suppliers is aimed at ensuring a long-term conflict-free relationship in which all parties understand each other's needs and exceed each other's expectations. Such a strategy can reduce costs and improve quality.
Influence markets involve a wide range of sub-markets including: government regulators, standards bodies, lobbyists, stockholders, bankers, venture capitalists, financial analysts, stockbrokers, consumer associations, environmental associations, and labor associations. These activities are typically carried out by the public relations department, but relationship marketers feel that marketing to all six markets is the responsibility of everyone in the organization. Each market may require its own explicit strategies and a separate marketing mix for each." [Relationship marketing. Wikipedia]
The block diagram example "Six markets model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.
Competitor Analysis
Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis.HR Flowcharts
Human resource management diagrams show recruitment models, the hiring process and human resource development of human resources.
Flowcharts
The Flowcharts solution for ConceptDraw PRO is a comprehensive set of examples and samples in several varied color themes for professionals that need to represent graphically a process. Solution value is added by the basic flow chart template and shapes' libraries of flowchart notation. ConceptDraw PRO flow chart creator lets one depict the processes of any complexity and length, as well as design the Flowchart either vertically or horizontally.
Basic Flowchart Symbols and Meaning
Flowchart Symbols and Meaning - Provides a visual representation of basic flowchart symbols and their proposed use in professional workflow diagram, standard process flow diagram and communicating the structure of a well-developed web site, as well as their correlation in developing on-line instructional projects. See flowchart's symbols by specifics of process flow diagram symbols and workflow diagram symbols.HR Management Software
Human resource management (HRM) is a professional discipline which oversees and manages an organization's human resources, and aspires maximize employee performance for an employer's strategic objectives.The HR Management Software is an incredibly powerful tool for those who need to analyze or present human resource process flows in a visually effective manner.
Business Process Diagrams
Business Process Diagrams solution extends the ConceptDraw PRO BPM software with RapidDraw interface, templates, samples and numerous libraries based on the BPMN 1.2 and BPMN 2.0 standards, which give you the possibility to visualize equally easy simple and complex processes, to design business models, to quickly develop and document in details any business processes on the stages of project’s planning and implementation.
Business Process Modeling Notation
ConceptDraw PRO is a software for simplу depicting the business processes based on BPMN 2.0.Business Process Diagrams Cross-Functional-Flowcharts, Workflows, Process Charts, IDEF0 and IDEF2, Timeline, Calendars, Gantt Charts, Business Process Modeling, Audit and Opportunity Flowcharts and Mind Maps (presentations, meeting agendas).
Process Flowchart
ConceptDraw is Professional business process mapping software for making process flow diagram, workflow diagram, general flowcharts and technical illustrations for business documents. It is includes rich examples, templates, process flowchart symbols. ConceptDraw flowchart maker allows you to easier create a process flowchart. Use a variety of drawing tools, smart connectors, flowchart symbols and shape libraries to create flowcharts of complex processes, process flow diagrams, procedures and information exchange.Pyramid Diagram and Pyramid Chart
Pyramid Diagram is very useful to illustrate the foundation-based relationships. ConceptDraw PRO, a business charting software, includes some build-in symbols for designer to draw all kind of the pyramid diagrams.Business Processes Area
Solutions of Business Processes area extend ConceptDraw PRO software with samples, templates and vector stencils libraries for drawing business process diagrams and flowcharts for business process management.
BPR Diagram. Business Process Reengineering Example
This sample was created in ConceptDraw PRO diagramming and vector drawing software using the Business Process Diagram Solution from the Business Processes area of ConceptDraw Solution Park. The Business Process Solution is based on the standard BPMN 2.0 and includes the set of libraries of ready-to-use objects.Block Diagrams
Block diagrams solution extends ConceptDraw PRO software with templates, samples and libraries of vector stencils for drawing the block diagrams.
Create Response Charts
Visual navigation through the stages of a response process helps you locate specific actions to be taken via Action Mind Maps. Use ConceptDraw PRO and ConceptDraw MINDMAP for organize the process of response for interactions occurring in social media.- Recruitment | Hiring Process | Human Resources | Hr Recruitment ...
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