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Business Tools Perceptual Mapping

This sample shows the Perceptual map. It was created in ConceptDraw DIAGRAM diagramming and vector drawing software using the Matrices Solution from the Marketing area of ConceptDraw Solution Park.
Perception Mapping helps organizations measure and transform all aspects of their business, people and culture. Perception Mapping allows to represent the complex relationships graphically, helps identify potential problems of the organization and make the best decisions.

Positioning Map

ConceptDraw DIAGRAM is a powerful diagramming and vector drawing software. Extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park it became the best software for quick and easy designing various types of Matrix Diagrams, including Positioning Map.
In marketing perceptual or positioning maps are used for developing the market positioning strategy for product or service.
"Perceptual mapping is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. Typically the position of a product, product line, brand, or company is displayed relative to their competition." [Perceptual mapping. Wikipedia]
This positioning map diagram example was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.
Perceptual map
Perceptual map, positioning map,
Used Solutions

Mind Maps for Business - SWOT Analysis

ConceptDraw SWOT analysis software is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats facing a project or business.

How To Make a Concept Map

How to make a Concept Map fast and easy? ConceptDraw DIAGRAM diagramming and vector drawing software extended with Concept Maps Solution from the "Diagrams" Area is the best choice for those who want design professional looking Concept Map in minutes.

Business Mapping Software

Business process maps help you evaluate and manage quality in a work process chain, placing an emphasis on corporate performance and optimization.
Business Mapping Software a versatile collection of libraries and templates, that allow you to create business process and SIPOC diagrams, using the Six Sigma methodology.

SWOT Analysis Solution - Strategy Tools

A SWOT analysis helps professionals to identify the positives and negatives in the organization and in the external environment.

Successful Strategic Plan

This sample shows the Strategic Plan of the Broadband Lifecycle that was developed by Strategic Networks Group. The Broadband Lifecycle represents the advance of the broadband investments.

What is SWOT Analysis in Marketing

The ConceptDraw DIAGRAM and MINDMAP software allow professional to make well-designed SWOT matrix in minutes. The SWOT Analysis solution includes the SWOT matrix samples, and templates that allow users create own SWOT diagram.

Ansoff Matrix

ConceptDraw DIAGRAM software extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park offers you the possibility to develop the Ansoff Matrix of any complexity.

Matrices

ConceptDraw DIAGRAM extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park is a powerful software for drawing various types of Marketing Matrices: Ansoff Matrix, BCG Matrix, Deployment Chart, Feature Comparison Chart, Competitive Strategies Matrix, Flow Process Chart, Porter's Value Chain Diagram, Positioning Map, and many others.

Competitor Analysis

Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis.