Sales Plan

Example 1. Sales Plan

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Sales Plan

• Existing Customer Business Strategies and Tactics
  • Create a touch-point program.
    • Take at least three existing customers to lunch each month and invite a new prospect to join us.
    • Create some sort of Web-based seminar series for my existing customers.
    • Create a user-group within my existing customer base.
    • Create a noteworthy monthly newsletter.
    • Contact each of my existing customers no less than once per month with a new idea they cannot get from anyone else.
  • Prospect within my existing customer base.
    • Personally meet the top executive at each of my existing customers' businesses.
    • Ask each of my existing customer contacts to introduce me to one other person within theirorganization.
    • Knock on no less than three new doors, departments and divisions within each of my existing customers' businesses.
• Don't forget to calculate your ratio!
• New Business Acquisition Strategies and Tactics
  • Exceed my quota.
    • Make no less than five presentations each week.
    • Create no less than 10 proposals each week.
    • Make no less than 20 face-to-face contacts with new prospects each week.
    • Make no less than 50 cold calls of introduction to new prospects each week.
    • Send no less than 50 letters of introduction to new prospects each week.
  • Increase awareness in the marketplace of my products, services and solutions.
    • On a regular basis, contribute articles and white papers that address the interests and concerns of this population.
    • Purchase the mailing list of these associations and organisations and send either a postcard or a letter of introduction.
    • Attend any and all trade shows and conventions that my best prospects and customers attend.
    • Join and participate in no less than three professional associations and organisations that my best prospects and customers belong to.
  • Increase awareness in the community of my products, services and solutions.
    • Join and participate in no less than three networking groups, such as Le Tip or Business Networking International.
    • Volunteer my time at three non-profit organisations.
    • Volunteer to speak at no less than 12 various organisations in my territory that have an interest in my product, service and solutions.
    • Attend all Chamber of Commerce networking events.
  • Obtain referrals from all my new customers.
    • Within 30 days of delivering my product, service or solution, I will ask each of my new customers for at least three names and phone numbers of someone they personally know who may have a use for my products, services and solutions.

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