Advertising creation process - Conversation BPMN 2.0 diagram

This BPMN (Business Process Model and Notation) diagram sample shows the advertising creation process workflow.
"Types of advertising.
Virtually any medium can be used for advertising. Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web popups, skywriting, bus stop benches, human billboards and forehead advertising, magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes ("logojets"), in-flight advertisements on seatback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, elastic bands on disposable diapers, doors of bathroom stalls, stickers on apples in supermarkets, shopping cart handles (grabertising), the opening section of streaming audio and video, posters, and the backs of event tickets and supermarket receipts. Any place an "identified" sponsor pays to deliver their message through a medium is advertising." [Advertising. Wikipedia]
The business process modeling diagram example "Advertising creation process - Conversation BPMN 2.0 diagram" was designed using the ConceptDraw PRO diagramming and vector drawing software extended with the Business Process Diagram solution from the Business Processes area of ConceptDraw Solution Park.

"Targeted advertising is a type of advertising whereby advertisements are placed so as to reach consumers based on various traits such as demographics, psychographics, behavioral variables (such as product purchase history), and firmographic variables ... or other second-order activities which serve as a proxy for these traits.
Most targeted new media advertising currently uses second-order proxies for targeting, such as tracking online or mobile web activities of consumers, associating historical webpage consumer demographics with new consumer web page access, using a search word as the basis for implied interest, or contextual advertising.
Addressable advertising systems serve ads directly based on demographic, psychographic, or behavioral attributes associated with the consumer(s) exposed to the ad. These systems are always digital and must be addressable in that the end point which serves the ad (set-top box, website, or digital sign) must be capable of rendering an ad independently of any other end points based on consumer attributes specific to that end point at the time the ad is served. Addressable advertising systems therefore must use consumer traits associated with the end points as the basis for selecting and serving ads." [Targeted advertising. Wikipedia]
The block diagram example "Marketing targeting" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.

This Venn diagram sample shows the relations between Internet marketing professions.
"Online advertising, also called Internet advertising, uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server who technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser." [Online advertising. Wikipedia]
The diagram example "Internet marketing professions" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Venn Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.

"The Time/ Money/ Quality Triangle illustrates an advertising truism, that "you can't have all three." If there is little time or money, then ad quality will suffer. The more time and/ or money that is available to the project, the higher the quality can be. However, the level of quality must be appropriate to the product...not all products should have high-quality ads!" [Advertising/ Strategies. Wikibooks]
This triangular diagram example was redesigned using the ConceptDraw PRO diagramming and vector drawing software from Wikimedia Commons file Time-Quality-Money.png. [commons.wikimedia.org/ wiki/ File:Time-Quality-Money.png]
This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license. [creativecommons.org/ licenses/ by-sa/ 3.0/ deed.en]
The chart sample "Time, quality, money triangle diagram" is included in the Pyramid Diagrams solution from the Marketing area of ConceptDraw Solution Park.

This circle-spoke diagram sample illustrates the proximity marketing.
"Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so.
Distribution may be via a traditional localized broadcast, or more commonly is specifically targeted to devices known to be in a particular area.
The location of a device may be determined by:
(1) A cellular phone being in a particular cell.
(2) A Bluetooth or WiFi device being within range of a transmitter.
(3) An Internet enabled device with GPS enabling it to request localized content from Internet servers.
(4) A NFC enabled phone can read a RFID chip on a product or media and launch localized content from internet servers.
Communications may be further targeted to specific groups within a given location, for example content in tourist hot spots may only be distributed to devices registered outside the local area.
Communications may be both time and place specific, e.g. content at a conference venue may depend on the event in progress.
Uses of proximity marketing include distribution of media at concerts, information (weblinks on local facilities), gaming and social applications, and advertising." [Proximity marketing. Wikipedia]
The hub-and-spoke diagram example "Proximity based marketing" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Circle-Spoke Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.