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Diffusion of innovations (DOI) diagram illustrate the diffusion of innovations theory.
"Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread through cultures. Everett Rogers, a professor of communication studies, popularized the theory in his book Diffusion of Innovations... The book says that diffusion is the process by which an innovation is communicated through certain channels over time among the members of a social system. ... The book espouses the theory that there are four main elements that influence the spread of a new idea: the innovation, communication channels, time, and a social system. This process relies heavily on human capital. The innovation must be widely adopted in order to self-sustain. Within the rate of adoption, there is a point at which an innovation reaches critical mass. The categories of adopters are: innovators, early adopters, early majority, late majority, and laggards ... Diffusion of Innovations manifests itself in different ways in various cultures and fields and is highly subject to the type of adopters and innovation-decision process." [Diffusion of innovations. Wikipedia]
This DOI chart example was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.
Diffusion of innovations (DOI)
Diffusion of innovations (DOI), diffusion of innovations, DOI,

marketing diagram, marketing chart Marketing Diagrams

marketing diagram, marketing chart
This solution extends ConceptDraw PRO with samples, templates and library of design elements for drawing the marketing diagrams.
The vector stencils library "Marketing diagrams" contains 9 templates of marketing and sales diagrams and charts.
Use these shapes to illustrate your marketing and sales documents, presentations, infographics and webpages in the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-diagrams
Service-goods continuum diagram
Service-goods continuum diagram, service-goods continuum,
Diffusion of Innovations
Diffusion of Innovations, diffusion of innovations, DOI,
Relationship ladder of customer loyalty
Relationship ladder of customer loyalty, relationship ladder of customer loyalty, ladder of customer loyalty,
Leaky bucket diagram
Leaky bucket diagram, leaky bucket ,
Normal distribution
Normal distribution, normal distribution,
Product life cycle graph
Product life cycle graph, product lifecycle, PLC, product life cycle, product life-cycle,
Extended product life cycle graph
Extended product life cycle graph, product lifecycle, PLC, product life cycle, product life-cycle,
Five forces model
Five forces model, five forces model template,
Six markets model
Six markets model, six markets model,
Step chart block
Step chart block, process chart, step chart, step diagram block,
Step diagram block
Step diagram block, step diagram block,
The vector stencils library "Marketing diagrams" contains 9 templates of marketing and sales diagrams and charts.
Use these shapes to illustrate your marketing and sales documents, presentations, infographics and webpages in the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-diagrams
Service-goods continuum diagram
Service-goods continuum diagram, service-goods continuum,
Diffusion of Innovations
Diffusion of Innovations, diffusion of innovations, DOI,
Relationship ladder of customer loyalty
Relationship ladder of customer loyalty, relationship ladder of customer loyalty, ladder of customer loyalty,
Leaky bucket diagram
Leaky bucket diagram, leaky bucket ,
Normal distribution
Normal distribution, normal distribution,
Product life cycle graph
Product life cycle graph, product lifecycle, PLC, product life cycle, product life-cycle,
Extended product life cycle graph
Extended product life cycle graph, product lifecycle, PLC, product life cycle, product life-cycle,
Five forces model
Five forces model, five forces model template,
Six markets model
Six markets model, six markets model,
Step chart block
Step chart block, process chart, step chart, step diagram block,
Step diagram block
Step diagram block, step diagram block,