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Relationship marketers group customer types by level of loyalty: prospects (people that have not purchased yet but are likely to in the future), customer, client, supporter, advocate, partner.
"Relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions.
As a practice, relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages.
With the growth of the internet and mobile platforms, relationship marketing has continued to evolve and move forward as technology opens more collaborative and social communication channels. This includes tools for managing relationships with customers that goes beyond simple demographic and customer service data. Relationship marketing extends to include inbound marketing efforts, (a combination of search optimization and strategic content), PR, social media and application development." [Relationship marketing. Wikipedia]
This relationship ladder of customer loyalty diagram example was created using ConceptDraw PRO diagramming and vector drawing software extended with Marketing Diagrams solution from Marketing area of ConceptDraw Solution Park.
Ladder of customer loyalty
Ladder of customer loyalty, relationship ladder of customer loyalty, ladder of customer loyalty,
This arrow circle diagram sample was redesigned from the Wikimedia Commons file: Loyalitätskreislauf-klein.jpg. [commons.wikimedia.org/ wiki/ File:Loyalit%C3%A4tskreislauf-klein.jpg]
This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license. [creativecommons.org/ licenses/ by-sa/ 3.0/ deed.en]
"Loyalty marketing is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing and loyalty marketing all form part of the customer proposition - the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these marketing disciplines.
The discipline of customer loyalty marketing has been around for many years...
In recent years, a new marketing discipline called "customer advocacy marketing" has been combined with or replaced "customer loyalty marketing." " [Loyalty marketing. Wikipedia]
The arrow circle diagram example "Loyalty" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
Arrow circle diagram
Arrow circle diagram, block loop diagram, arrow circle diagram,
The vector stencils library "Marketing diagrams" contains 9 templates of marketing and sales diagrams and charts.
Use these shapes to illustrate your marketing and sales documents, presentations, infographics and webpages in the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-diagrams
Service-goods continuum diagram
Service-goods continuum diagram, service-goods continuum,
Diffusion of Innovations
Diffusion of Innovations, diffusion of innovations, DOI,
Relationship ladder of customer loyalty
Relationship ladder of customer loyalty, relationship ladder of customer loyalty, ladder of customer loyalty,
Leaky bucket diagram
Leaky bucket diagram, leaky bucket ,
Normal distribution
Normal distribution, normal distribution,
Product life cycle graph
Product life cycle graph, product lifecycle, PLC, product life cycle, product life-cycle,
Extended product life cycle graph
Extended product life cycle graph, product lifecycle, PLC, product life cycle, product life-cycle,
Five forces model
Five forces model, five forces model template,
Six markets model
Six markets model, six markets model,
Step chart block
Step chart block, process chart, step chart, step diagram block,
Step diagram block
Step diagram block, step diagram block,
The vector stencils library "Marketing diagrams" contains 9 templates of marketing and sales diagrams and charts.
Use these shapes to illustrate your marketing and sales documents, presentations, infographics and webpages in the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-diagrams
Service-goods continuum diagram
Service-goods continuum diagram, service-goods continuum,
Diffusion of Innovations
Diffusion of Innovations, diffusion of innovations, DOI,
Relationship ladder of customer loyalty
Relationship ladder of customer loyalty, relationship ladder of customer loyalty, ladder of customer loyalty,
Leaky bucket diagram
Leaky bucket diagram, leaky bucket ,
Normal distribution
Normal distribution, normal distribution,
Product life cycle graph
Product life cycle graph, product lifecycle, PLC, product life cycle, product life-cycle,
Extended product life cycle graph
Extended product life cycle graph, product lifecycle, PLC, product life cycle, product life-cycle,
Five forces model
Five forces model, five forces model template,
Six markets model
Six markets model, six markets model,
Step chart block
Step chart block, process chart, step chart, step diagram block,
Step diagram block
Step diagram block, step diagram block,
This ring chart sample was redesigned from the Wikipedia file: Virtuous circle in management.svg.
"An example of the use of a virtuous circle in management."
[en.wikipedia.org/ wiki/ File:Virtuous_ circle_ in_ management.svg]
"A virtuous circle and a vicious circle (also referred to as virtuous cycle and vicious cycle) are economic terms. They refer to a complex chain of events that reinforces itself through a feedback loop. A virtuous circle has favorable results, while a vicious circle has detrimental results.
Both circles are complexes of events with no tendency towards equilibrium (at least in the short run). Both systems of events have feedback loops in which each iteration of the cycle reinforces the previous one (positive feedback). These cycles will continue in the direction of their momentum until an external factor intervenes and breaks the cycle. The prefix "hyper-" is sometimes used to describe these cycles if they are extreme. The best-known example of a vicious circle is hyperinflation. ...
Example in management.
Virtuous circle.
An employer's investment in his employees’ ability to provide superior service to customers can be seen as a virtuous circle. Effort spent in selecting and training employees and creating a corporate culture in which they are empowered can lead to increased employee satisfaction and employee competence. This can result in superior service delivery and customer satisfaction. This in turn will create customer loyalty, improved sales levels, and higher profit margins. Some of these profits can be reinvested in employee development, thereby initiating another iteration of a virtuous cycle." [en.wikipedia.org/ wiki/ Virtuous_ circle_ and_ vicious_ circle]
The ring chart example "Virtuous circle (management)" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
Ring chart
Ring chart, doughnut chart, pie chart, ring chart, donut chart,

marketing diagram, marketing chart Marketing Diagrams

marketing diagram, marketing chart
This solution extends ConceptDraw PRO with samples, templates and library of design elements for drawing the marketing diagrams.

marketing diagram, marketing mind map Marketing Area

marketing diagram, marketing mind map
The solutions from Marketing area of ConceptDraw Solution Park collect templates, samples and libraries of vector stencils for drawing the marketing diagrams and mind maps.
The vector stencils library "Marketing diagrams" contains 9 templates of marketing and sales diagrams and charts.
Use these shapes to illustrate your marketing and sales documents, presentations, infographics and webpages in the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-diagrams
Service-goods continuum diagram
Service-goods continuum diagram, service-goods continuum,
Diffusion of Innovations
Diffusion of Innovations, diffusion of innovations, DOI,
Relationship ladder of customer loyalty
Relationship ladder of customer loyalty, relationship ladder of customer loyalty, ladder of customer loyalty,
Leaky bucket diagram
Leaky bucket diagram, leaky bucket ,
Normal distribution
Normal distribution, normal distribution,
Product life cycle graph
Product life cycle graph, product lifecycle, PLC, product life cycle, product life-cycle,
Extended product life cycle graph
Extended product life cycle graph, product lifecycle, PLC, product life cycle, product life-cycle,
Five forces model
Five forces model, five forces model template,
Six markets model
Six markets model, six markets model,
Step chart block
Step chart block, process chart, step chart, step diagram block,
Step diagram block
Step diagram block, step diagram block,

Circular Diagram

Circular Diagram is a type of diagram widely used in marketing and economics for visualization information in a clear and visual form. ConceptDraw PRO diagramming and vector drawing software offers the useful tools of the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park for effective drawing a Circular Diagram of any complexity and design.