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SWOT Matrix

Any SWOT analysis ends up as a SWOT matrix after a process of a structured planning method, which is widely used nowadays for evaluating the strengths, the opportunities, the threats and the weaknesses that are all involved in a project or in some business venture. Your own SWOT analysis can be carried out for your own product, the place of work or distribution, industry or some person you want to “evaluate”. The process of conducting such analysis usually involves the process of specifying the goal of some business venture or some project as well as identifying both the external and the internal factors that are either favorable or unfavorable to achieve the mentioned goal, but usually both — unfavourable and favourable — are mentioned there.

SWOT Matrix

Example 1. SWOT Matrix

In other words, it is always important to know all the internal, external, helpful and harmful features connected to what you do, so you know how to improve the situation. Thinking about the helpful issues, such as Strengths and Opportunities, you can try to identify what exactly is so unique about your business and how you can improve the situation making more customers get interested in what you do and so to support your business. Making a list of the Strengths you might remember such things as the strategy you stick to and the special techniques you use in order to achieve the needed result. An example can be the way you control all the work building standards, the fact that you have a long-term improvement plan, targets, etc.

Thinking about the Opportunities of your business you might remember or get to know about your competitors’ strategies which you can always use as well or simply take into consideration what people in the modern world like and want to happen. For example, becoming more eco-friendly is always a good way of changing your attitude to doing business. An example of a list of opportunities can be the following: using better software, such as ConceptDraw PRO diagramming and drawing one; investing more money in Internet Technology as a fast-growing field of study; opening more offices abroad; taking a chance by replacing the previous ineffective competitor in a way of occupying its place; etc.

SWOT Analysis Library Design Elements

Example 2. SWOT Analysis Library Design Elements

Next, it is always important to realise how the weaknesses are important so they do not do any more harm to your business, but to analyse them and so to replace is what the task is as the result of conducting the SWOT analysis ending up having a great looking as well as useful SWOT matrix. The weaknesses may be the business owner or other management’s lack of experience in some particular field of business, which can be precluded by simply going through the necessary training. Another example of the weaknesses of your organization may be the already damaged reputation, so once you failed in the past it may stay in people’s mind for a long time, so you might find it too hard to vanish the happened problem away. Sometimes analysing such situation the business owners may realize it is better to shut some of the stores down where the incident took place rather than trying to make it up for those who were the witnesses of what happened in the past in those stores (if, for example, the rude personnel used to work there serving in a bad way or some other issues).

And, finally the Threats. This last section of the SWOT matrix can be filled with the really good innovations in the competitor’s business which you cannot cope achieving yet; the new (e.g., much higher) rates you can hardly pay for; some new legal restrictions; some new, very rich competitor in your field of business which prevent you to achieve your own goals on the same market; the price wars with your competitors, who, for example, have a better service or product or/and some superior access to some particular channels of distribution which reduces the cost of purchase.

All of the mentioned sections of the SWOT matrix have to be carefully analysed and so the decision of either staying on the market trying to succeed or changing the occupation or changing only your employees or strategies, should be made. Making the decision, you should always think about how well you previously described each of the blocks — Opportunities, Threats, as well as Strengths and Weaknesses — as it is very important to be realistic about such evaluation and, if needed, to ask some finance consultant to advise you certain things before the important decision is made.

Conducting any SWOT analysis, you should answer lots of questions about your business to yourself, such as “What is so special about my product people like?”, “How can I improve my product/products/services/etc.?”, “What should be done in order to get more profit?”, “What can I do to make my competitors give up with their business seeing me prospering and so being scared of failing?”, etc. There are also very many other questions to ask not only yourself, but those who really care for this business, mainly — the top managers.

An example of the filled SWOT matrix may look this way, having Opportunities as “A particular government contract allows me to bring a great revenue increase; Having a particular project will make a positive reflection to my portfolio”, etc.; Threats as “We can lose some of our customers/providers/partners in we do such changes; The travel costs will lead to losing too much money and there is no guarantee we will achieve the needed result”, etc.; Strengths as “We have a very skilful staff who can deal with the new challenge; We have more finance now from the new investors to boost the sales”, etc.; and the Weaknesses as “Geographically our office is removed from the target audience, We do not have the needed connections”, etc.

SWOT Matrix Solution

Example 3. SWOT Matrix in ConceptDraw STORE

No matter what your business is, you can always add to your Opportunities in SWOT matrix another one which is getting the ConceptDraw PRO diagramming and drawing software being downloaded from this site in order to make any needed drawings, such as SWOT matrices with the help of SWOT and TOWS Matrix Diagrams Solution from ConceptDraw STORE.




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TEN RELATED HOW TO's:

SWOT Analysis

Sometimes it’s quite useful to look on a problem from another view. To gain insight into an obstacle you should use SWOT analysis, and this will help you to see the whole situation. When composing a SWOT matrix, you divide your problem onto four elements - strengths, weaknesses, opportunities and threats and place them into matrix. This sample SWOT analysis matrix of the athletic shoes producing company was designed on the base of template provided by ConceptDraw SWOT and TOWS Matrix Diagrams solution. It delivers number of easy-to-use templates and samples of SWOT and TOWS matrices for ConceptDraw PRO. Applying one of these templates, enables to quickly find out Strengths, Weaknesses, Opportunities, and Threats. After creating a list managers can consider methods the business can use to amplify strengths and to decrease weaknesses; realize opportunities; and avoid threats.SWOT Analysis
Picture: SWOT Analysis
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SWOT matrix template

SWOT matrix templates is part of SWOT Analysis solution from ConceptDraw Solution Park.SWOT analysis matrix template
Picture: SWOT matrix template

Growth-Share Matrix Software

Growth-Share Matrix Software - ConceptDraw PRO is a powerful diagramming and vector drawing software for creating professional looking Growth–Share Matrices. For simple and quick creating the Growth–Share Matrix ConceptDraw PRO offers the Matrices Solution from the Marketing Area of ConceptDraw Solution Park. The Matrices Solution also provides a wide variety of templates and samples that will help you to create the Matrix diagrams of any difficulty.Growth-Share Matrix Software
Picture: Growth-Share Matrix Software
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SWOT Template

A lot of business process techniques are able to be applied in regular life. Although this tool is considered to be used for business purposes, you can make a SWOT template for yourself. In fact, any obstacle might become a subject for SWOT analysis.SWOT Analysis Template
Picture: SWOT Template

Competitor Analysis

Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis.Competitor Analysis
Picture: Competitor Analysis
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TOWS Matrix

TOWS Matrix is an effective tool which allows to analize the external opportunities and threats by means of analyzing the internal strengths and weaknesses of a company. ConceptDraw PRO diagramming and vector drawing software extended with SWOT and TOWS Matrix Diagrams Solution from the Management Area will help design TOWS Matrix for your company without efforts.TOWS Matrix
Picture: TOWS Matrix
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Software for Creating SWOT Analysis Diagrams

If you have no time, you can create a SWOT diagram even on asphalt using a chalk. Although, in case you want a proper scheme, you should use a special software for creating SWOT analysis diagrams that would be comprehensible. SWOT analysis is useful not only for business purposes, but even for cities or for a particular person. The ConceptDraw SWOT and TOWS Matrix Diagrams solution is a tool for performing both SWOT and TOWS analysis. It provides templates of different sorts of Matrix Diagrams. Besides different embedded templates, the solution enabling create custom SWOT and TOWS matrices. Using the compatibility between the MINDMAP and PRO is the best way of making SWOT or TOWS diagrams quickly. The mind map templates help identify the core statements of SWOT and TOWS analysis: Strengths, Weaknesses, Opportunities, and Threats. The next step is matrix creation - both SWOT and TOWS analysis use the same basic steps and the only difference is the order in which these criteria are studied.SWOT Analysis - Government Contract
Picture: Software for Creating SWOT Analysis Diagrams
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Pie Donut Chart. Pie Chart Examples

This sample shows the Pie Donut Chart. It was created in ConceptDraw PRO diagramming and vector drawing software using the ready-to-use object from the Pie Charts Solution from Graphs and Charts area of ConceptDraw Solution Park. The Pie Donut Chart visualizes the percentage of parts of the whole and looks like as a ring divided into sectors. Pie Donut Charts are widely used in the business, statistics, analytics, mass media.Pie Donut Chart
Picture: Pie Donut Chart. Pie Chart Examples
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SWOT Matrix Template

The strategic balance is a combination of factors that can both positively and negatively affect the activity of the company. To know the factors that influence the organization success, managers should use SWOT matrix template that will define the potential inner strengths and weaknesses and potential external opportunities and threats. This matrix does not contain a ready solution, but allows to streamline all the available information. This is a handy template of a SWOT matrix. It can serves as a visual guide for management students. To simplify the task, on the left and on the right we have added hints with examples of external and internal factors. This template one can found among numerous templates of SWOT and TOWS matrices that are included in the the eponymous solution by ConceptDraw Solution Park.SWOT Analysis Matrix Template
Picture: SWOT Matrix Template

SWOT analysis matrix diagram templates

Every company meets some risks during project life cycle. It’s easy to face them using such tools as SWOT analysis matrix diagram that depicts Strengths, Weaknesses, Opportunities and Threats of any proposed subject. ConceptDraw Solution Park contains excellent templates of of SWOT and TOWS matrices. Making SWOT matrix is frequently used in practical marketing. It is the valuable tool of marketing strategy development. SWOT matrix allows to define the strengths and weaknesses of the organization, possible outside threats and opportunities and evaluate the current strategic competitors. Using ConceptDraw SWOT and TOWS Matrix Diagrams solution you can perform SWOT analysis. You can create a SWOT matrix in and then compare the strengths and weaknesses of your organization and the opportunities and threats of market. The well-performed SWOT-analysis allows you define the steps that can be taken for the improvement of your company market position and determine and problems that need to be solve urgently.SWOT Analysis Matrix Template
Picture: SWOT analysis matrix diagram templates
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