Competitor Analysis

"Brand essence is a phrase that communicates the fundamental nature of a trade name associated with one or more products made by the same company. A business marketing team will often spend considerable time developing effective ways of expressing the brand essence of their company's various brands by highlighting the unique benefits provided that pertain to the values of its target subculture." [businessdictionary.com/ definition/ brand-essence.html]
Brand essence model diagram visually display key points of brand essence in easy to understand form.
The example of wheel diagram (ring diagram, bevel style circle diagram) "Brand essence model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams

This onion diagram sample was created on the base of the figure "Social Ecological Model (SEM)" illustrating the webpage "Cultural Competence" from the US Centers for Disease Control and Prevention (CDC) website.
"Why consider cultural competence?
It is important to communicate effectively to both the disparately affected population(s) of interest as well as other key stakeholders at the community, state, and national levels.
The diagram of the Social Ecological Model (SEM) ... depicts how health behaviors of an individual (inner oval) are influenced by the interpersonal, organizational, community, and public policy contexts and environment in which that person exists. Cultural context resides in the interpersonal band, making it a critical consideration when designing any communication plan. All obesity prevention communications should take the culture (e.g., language, thoughts, communications, actions, customs, beliefs, values, and institutions of racial, ethnic, religious, or social groups) of the target population into consideration to be effective. Interventions that successfully achieve this goal demonstrate cultural competence - behaviors, attitudes, and policies that come together in a system, agency, or among professionals to enable people to work effectively in a cross-cultural situation."
[cdc.gov/ obesity/ health_ equity/ culturalRelevance.html]
The onion diagram example "Social Ecological Model (SEM)" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams