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Boston growth-share (BCG) matrix diagram

"The growth–share matrix (aka the product portfolio, BCG-matrix, Boston matrix, Boston Consulting Group analysis, portfolio diagram) is a chart that was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations to analyze their business units, that is, their product lines. This helps the company allocate resources and is used as an analytical tool in brand marketing, product management, strategic management, and portfolio analysis. ...
To use the chart, analysts plot a scatter graph to rank the business units (or products) on the basis of their relative market shares and growth rates.
Cash cows is where company has high market share in a slow-growing industry. ...
Dogs, more charitably called pets, are units with low market share in a mature, slow-growing industry. ...
Question marks (also known as problem children) are business operating in a high market growth, but having a low market share. ...
Stars are units with a high market share in a fast-growing industry." [Growth–share matrix. Wikipedia]
This Boston growth-share (BCG) matrix diagram example was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park. Read more
BCG Matrix
BCG Matrix, BCG matrix, Boston growth-share matrix,
Used Solutions
BCG Matrix helps to allocate resources, and it's used in brand marketing, product and strategic management, portfolio analysis. It assumes that an increase in relative market share will result in an increase in the cash generation, and that a growing market requires investment in assets to increase capacity and results in the cash consumption. The position of a business on the matrix provides an indication of its cash generation and consumption. The 4 categories are: Dogs; Question marks; Stars; Cash cows. The matrix is also used for resource allocation among products in a single business unit: the relative positions of the firm's business portfolio are displayed in a single diagram.
The template "Boston growth-share matrix" for the ConceptDraw PRO diagramming and vector drawing software is included in the Matrices solution from the Marketing area of ConceptDraw Solution Park. Read more
Boston growth share matrix template
Boston growth share matrix template, BCG matrix, Boston growth-share matrix,
Used Solutions

marketing, process, chart, Marketing Charts, Marketing Diagrams,  solution park Marketing

marketing, process, chart, Marketing Charts, Marketing Diagrams,  solution park
This solution extends ConceptDraw PRO v9 and ConceptDraw MINDMAP v7 with Marketing Diagrams and Mind Maps (brainstorming, preparing and holding meetings and presentations, sales calls). Read more

marketing matrix diagram, marketing matrices, positioning map Matrices

marketing matrix diagram, marketing matrices, positioning map
This solution extends ConceptDraw PRO software with samples, templates and library of design elements for drawing the business matrix diagrams. Read more