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"The six markets model.
Christopher, Payne and Ballantyne (1991) from Cranfield University goes further. They identify six markets which they claim are central to relationship marketing. They are: internal markets, supplier markets, recruitment markets, referral markets, influence markets, and customer markets.
Referral marketing is developing and implementing a marketing plan to stimulate referrals. Although it may take months before you see the effect of referral marketing, this is often the most effective part of an overall marketing plan and the best use of resources.
Marketing to suppliers is aimed at ensuring a long-term conflict-free relationship in which all parties understand each other's needs and exceed each other's expectations. Such a strategy can reduce costs and improve quality.
Influence markets involve a wide range of sub-markets including: government regulators, standards bodies, lobbyists, stockholders, bankers, venture capitalists, financial analysts, stockbrokers, consumer associations, environmental associations, and labor associations. These activities are typically carried out by the public relations department, but relationship marketers feel that marketing to all six markets is the responsibility of everyone in the organization. Each market may require its own explicit strategies and a separate marketing mix for each." [Relationship marketing. Wikipedia]
The block diagram example "Six markets model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.
Block diagram
Block diagram, block diagram,

Six Markets Model Chart

This sample shows the Six Markets Model Chart. It was created in ConceptDraw PRO diagramming and vector drawing software using the Marketing Diagrams Solution from the Marketing area of ConceptDraw Solution Park.
The six markets model defines six markets that take the central place in the relationship marketing: internal markets, supplier markets, recruitment markets, referral markets, influence markets and customer markets. The six markets model allows the organization to analyze the stakeholders and key market domains that can be important to it.

Six Markets Model Chart Template

This template shows the Six Markets Model Chart and was included in Marketing Diagrams Solution. It is available from ConceptDraw Solution Browser and can be used as the base for creating your own marketing diagrams.

Customizable Six Markets Model Chart Template

This sample shows the Six Markets Model Chart. It was created on the base of the template saved in the Marketing Diagrams Solution.
It’s very easy, convenient and quick to create the professional looking marketing diagrams of any complexity with ConceptDraw PRO. Marketing Diagrams Solution for ConceptDraw PRO provides many templates, samples and a wide set of ready-to-use vector objects.
The diagram template "Six markets model" for the ConceptDraw PRO diagramming and vector drawing software is included in the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-diagrams
Six markets model diagram template
Six markets model diagram template, six markets model,
The diagram template "Six markets model" for the ConceptDraw PRO diagramming and vector drawing software is included in the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-diagrams
Six markets model diagram template
Six markets model diagram template, six markets model,
The vector stencils library "Marketing diagrams" contains 9 templates of marketing and sales diagrams and charts.
Use these shapes to illustrate your marketing and sales documents, presentations, infographics and webpages in the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-diagrams
Service-goods continuum diagram
Service-goods continuum diagram, service-goods continuum,
Diffusion of Innovations
Diffusion of Innovations, diffusion of innovations, DOI,
Relationship ladder of customer loyalty
Relationship ladder of customer loyalty, relationship ladder of customer loyalty, ladder of customer loyalty,
Leaky bucket diagram
Leaky bucket diagram, leaky bucket ,
Normal distribution
Normal distribution, normal distribution,
Product life cycle graph
Product life cycle graph, product lifecycle, PLC, product life cycle, product life-cycle,
Extended product life cycle graph
Extended product life cycle graph, product lifecycle, PLC, product life cycle, product life-cycle,
Five forces model
Five forces model, five forces model template,
Six markets model
Six markets model, six markets model,
Step chart block
Step chart block, process chart, step chart, step diagram block,
Step diagram block
Step diagram block, step diagram block,

marketing diagram, marketing chart Marketing Diagrams

marketing diagram, marketing chart
This solution extends ConceptDraw PRO with samples, templates and library of design elements for drawing the marketing diagrams.

block diagram, function blocks Block Diagrams

block diagram, function blocks
Block diagrams solution extends ConceptDraw PRO software with templates, samples and libraries of vector stencils for drawing the block diagrams.
The vector stencils library "Marketing diagrams" contains 9 templates of marketing and sales diagrams and charts.
Use these shapes to illustrate your marketing and sales documents, presentations, infographics and webpages in the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-diagrams
Service-goods continuum diagram
Service-goods continuum diagram, service-goods continuum,
Diffusion of Innovations
Diffusion of Innovations, diffusion of innovations, DOI,
Relationship ladder of customer loyalty
Relationship ladder of customer loyalty, relationship ladder of customer loyalty, ladder of customer loyalty,
Leaky bucket diagram
Leaky bucket diagram, leaky bucket ,
Normal distribution
Normal distribution, normal distribution,
Product life cycle graph
Product life cycle graph, product lifecycle, PLC, product life cycle, product life-cycle,
Extended product life cycle graph
Extended product life cycle graph, product lifecycle, PLC, product life cycle, product life-cycle,
Five forces model
Five forces model, five forces model template,
Six markets model
Six markets model, six markets model,
Step chart block
Step chart block, process chart, step chart, step diagram block,
Step diagram block
Step diagram block, step diagram block,