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Marketing

marketing, process, chart, Marketing Charts, Marketing Diagrams,  solution park Marketing

marketing, process, chart, Marketing Charts, Marketing Diagrams,  solution park
This solution extends ConceptDraw PRO v9 and ConceptDraw MINDMAP v7 with Marketing Diagrams and Mind Maps (brainstorming, preparing and holding meetings and presentations, sales calls). Read more
Diversification is a corporate strategy to increase sales volume from new products and new markets. Diversification can be expanding into a new segment of an industry that the business is already in, or investing in a promising business outside of the scope of the existing business.
Diversification is part of the four main growth strategies defined by Igor Ansoff's Product/Market matrix.
Ansoff pointed out that a diversification strategy stands apart from the other three strategies. The first three strategies are usually pursued with the same technical, financial, and merchandising resources used for the original product line, whereas diversification usually requires a company to acquire new skills, new techniques and new facilities. [Diversification (marketing strategy). Wikipedia]
This Ansoff's Product/Market matrix example was created using ConceptDraw PRO diagramming and vector drawing software extended with Matrices solution from Marketing area of ConceptDraw Solution Park. Read more
Ansoff matrix
Ansoff matrix, Ansoff matrix,
Used Solutions
This arrow circle diagram sample was redesigned from the Wikimedia Commons file: Loyalit├Ątskreislauf-klein.jpg. [commons.wikimedia.org/wiki/File:Loyalit%C3%A4tskreislauf-klein.jpg]
This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license. [creativecommons.org/licenses/by-sa/3.0/deed.en]
"Loyalty marketing is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing and loyalty marketing all form part of the customer proposition - the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these marketing disciplines.
The discipline of customer loyalty marketing has been around for many years...
In recent years, a new marketing discipline called "customer advocacy marketing" has been combined with or replaced "customer loyalty marketing." " [Loyalty marketing. Wikipedia]
The arrow circle diagram example "Loyalty" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/solution-park/marketing-target-and-circular-diagrams Read more
Arrow circle diagram
Arrow circle diagram, block loop diagram, arrow circle diagram,
"The marketing mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand's offer, and is often synonymous with the four Ps: price, product, promotion, and place ..." [Marketing mix. Wikipedia]
The example of wheel diagram (ring diagram, bevel style circle diagram, circular diagram) "Marketing mix" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/solution-park/marketing-target-and-circular-diagrams Read more
Marketing mix - Wheel diagram
Marketing mix - Wheel diagram, marketing mix, marketing mix diagram, circular diagram,
"Product life cycle is a business analysis that attempts to identify a set of common stages in the life of commercial products. In other words the 'Product Life cycle' PLC is used to map the lifespan of the product such as the stages through which a product goes during its lifespan. ...
The stages of a product's life cycle... :
1. INTRODUCTION... 2. GROWTH... 3. MATURITY... 4. DECLINE...
The product life cycle is an important concept in marketing. It includes four stages that a product goes through from when it was first thought of until it is eliminated from the industry. Not all products reach this final stage. Some continue to grow and others rise and fall." [Product lifecycle. Wikipedia]
The flow chart example "Product life cycle process" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Flowcharts solution from the area "What is a Diagram" of ConceptDraw Solution Park. Read more
Flowchart - Product life cycle process
Flowchart - Product life cycle process, terminator, process, group, document, decision,
Used Solutions
This circular diagram sample was created on the base of the figure from the Florence-Darlington Technical College website. [bus.fdtc.edu/sbed/core/core7.html]
"A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use. ...
A marketing plan for a small business typically includes Small Business Administration Description of competitors, including the level of demand for the product or service and the strengths and weaknesses of competitors:
(1) Description of the product or service, including special features.
(2) Marketing budget, including the advertising and promotional plan.
(3) Description of the business location, including advantages and disadvantages for marketing.
(4) Pricing strategy.
(5) Market Segmentation." [Marketing plan. Wikipedia]
The circular diagram example "Marketing plan" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/solution-park/marketing-target-and-circular-diagrams Read more
Circular diagram
Circular diagram, stakeholder diagram, circular diagram, marketing mix, marketing mix diagram, circular diagram,

marketing matrix diagram, marketing matrices, positioning map Matrices

marketing matrix diagram, marketing matrices, positioning map
This solution extends ConceptDraw PRO software with samples, templates and library of design elements for drawing the business matrix diagrams. Read more