In marketing perceptual or positioning maps are used for developing the market positioning strategy for product or service.
"Perceptual mapping is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. Typically the position of a product, product line, brand, or company is displayed relative to their competition." [Perceptual mapping. Wikipedia]
This positioning map diagram example was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.
"Perceptual mapping is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. Typically the position of a product, product line, brand, or company is displayed relative to their competition." [Perceptual mapping. Wikipedia]
This positioning map diagram example was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.
Pyramid Chart Examples
Seeking a solution for maximizing the efficiencies throughout the pyramid charts? ConceptDraw examples to help you create pyramid diagrams quickly.Pyramid Charts
ConceptDraw DIAGRAM extended with Pyramid Diagrams Solution from the Marketing Area of ConceptDraw Solution Park is a powerful Pyramid Charts making software.A Pyramid Chart has the form of triangle and hierarchically structures, organizes and help to analyze the information, data or ideas. Triangle is divided on the sections that usually have different widths. The width indicates the level of hierarchy among the topics.
Pyramid Diagram and Pyramid Chart
Pyramid Diagram is very useful to illustrate the foundation-based relationships. ConceptDraw DIAGRAM, a business charting software, includes some build-in symbols for designer to draw all kind of the pyramid diagrams.Business Tools Perceptual Mapping
This sample shows the Perceptual map. It was created in ConceptDraw DIAGRAM diagramming and vector drawing software using the Matrices Solution from the Marketing area of ConceptDraw Solution Park.Perception Mapping helps organizations measure and transform all aspects of their business, people and culture. Perception Mapping allows to represent the complex relationships graphically, helps identify potential problems of the organization and make the best decisions.
Matrices
This solution extends ConceptDraw DIAGRAM software with samples, templates and library of design elements for drawing the business matrix diagrams.
Matrices
ConceptDraw DIAGRAM extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park is a powerful software for drawing various types of Marketing Matrices: Ansoff Matrix, BCG Matrix, Deployment Chart, Feature Comparison Chart, Competitive Strategies Matrix, Flow Process Chart, Porter's Value Chain Diagram, Positioning Map, and many others.This customer types matrix diagram distribute customers into four categories depending of two criteria: 1) desired degree of proximity between customers and suppliers, and 2) types of relations that expect customers.
One time customers have short-term relations with suppliers and characterized by distance in relations with them.
Loyal customers have long-term relations with suppliers and characterized by distance in relations with them.
Customers who exploit relationships have short-term relations with suppliers and characterized by proximity in relations with them.
Relationship seekers have long-term relations with suppliers and characterized by proximity in relations with them.
This customer types matrix diagram example was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.
One time customers have short-term relations with suppliers and characterized by distance in relations with them.
Loyal customers have long-term relations with suppliers and characterized by distance in relations with them.
Customers who exploit relationships have short-term relations with suppliers and characterized by proximity in relations with them.
Relationship seekers have long-term relations with suppliers and characterized by proximity in relations with them.
This customer types matrix diagram example was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.
Deployment Chart Software
ConceptDraw DIAGRAM extended with Matrices solution from the Marketing area of ConceptDraw Solution Park is the best Deployment Chart Software.The Matrices solution offers you the useful tools for creating Deployment Charts in just minutes.
The Deployment Charts designed with ConceptDraw DIAGRAM are vector graphic documents and are available for reviewing, modifying, converting to a variety of formats (image, HTML, PDF file, MS PowerPoint Presentation, Adobe Flash or MS Visio XML), printing and send via e-mail in one moment.
Growth-Share Matrix Software
Growth-Share Matrix Software - ConceptDraw DIAGRAM is a powerful diagramming and vector drawing software for creating professional looking Growth–Share Matrices. For simple and quick creating the Growth–Share Matrix ConceptDraw DIAGRAM offers the Matrices Solution from the Marketing Area of ConceptDraw Solution Park.The Matrices Solution also provides a wide variety of templates and samples that will help you to create the Matrix diagrams of any difficulty.
Marketing Area
The solutions from Marketing area of ConceptDraw Solution Park collect templates, samples and libraries of vector stencils for drawing the marketing diagrams and mind maps.
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