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Diversification is a corporate strategy to increase sales volume from new products and new markets. Diversification can be expanding into a new segment of an industry that the business is already in, or investing in a promising business outside of the scope of the existing business.
Diversification is part of the four main growth strategies defined by Igor Ansoff's Product/ Market matrix.
Ansoff pointed out that a diversification strategy stands apart from the other three strategies. The first three strategies are usually pursued with the same technical, financial, and merchandising resources used for the original product line, whereas diversification usually requires a company to acquire new skills, new techniques and new facilities. [Diversification (marketing strategy). Wikipedia]
This Ansoff's Product/ Market matrix example was created using ConceptDraw PRO diagramming and vector drawing software extended with Matrices solution from Marketing area of ConceptDraw Solution Park.
Ansoff matrix
Ansoff matrix, Ansoff matrix,
Used Solutions

Bubble Plot

Bubble Plot
This sample was created in ConceptDraw PRO diagramming and vector drawing software using the Bubble Diagrams Solution from the ConceptDraw Solution Park.
This sample shows the BCG (Boston Consulting Group) matrix that is used in marketing and product management for strategic analysis and planning.

Planogram Software and Retail Plan Software

Planogram Software and Retail Plan Software
The ConceptDraw PRO Planogram Software and Retail Plan Software offers powerful tools of Enterprise Architecture Diagrams Solution for visualization the market analysis and easy making successful Retail Plans and Planograms with useful detailed recommendations about placing products and optimization the shelf space.

fishbone diagram, Ishikawa diagram, cause and effect analysis Fishbone Diagrams

fishbone diagram, Ishikawa diagram, cause and effect analysis
The Fishbone Diagrams solution extends ConceptDraw PRO v10 software with the ability to easily draw the Fishbone Diagrams (Ishikawa Diagrams) to clearly see the cause and effect analysis and also problem solving. The vector graphic diagrams produced using this solution can be used in whitepapers, presentations, datasheets, posters, and published technical material.

seven management and planning tools Seven Management and Planning Tools

seven management and planning tools
Seven Management and Planning Tools solution extends ConceptDraw PRO and ConceptDraw MINDMAP with features, templates, samples and libraries of vector stencils for drawing management mind maps and diagrams.

Business Productivity - Marketing

Porter's-Five-Forces.png
To support you in your tasks you can use the power of ConceptDraw PRO providing
intelligent vector graphics that are useful for marketing diagramming and
ConceptDraw MINDMAP for key marketing mind maps.

Cause and Effect Analysis

Cause and Effect Analysis. Root cause tree diagram template
Cause and Effect Analysis - The Seven Management and Planning Tools is a tool for Cause and Effect Analysis that allows users to analyze the root causes for factors that influenced the problem. This diagram is constructed separately for each highly prioritized factor. The Diagram is then used for further formulation of potential actions.
7MP Tools
7MP Tools

sales funnel, funnel, business funnel, funnel chart, funnel diagram, funnel management, lead funnel, marketing and sales funnel, marketing sales funnel, sales funnel examples, sales funnel stages Funnel Diagrams

sales funnel, funnel, business funnel, funnel chart, funnel diagram, funnel management, lead funnel, marketing and sales funnel, marketing sales funnel, sales funnel examples, sales funnel stages
Funnel Diagrams solution including wide range of funnel diagram samples, sales funnel examples, and vector design elements, makes the ConceptDraw PRO ideal for funnel management and creation the Funnel Diagrams of different types and designs, AIDA Model, AIDAS, ACCA Dagmar, Rossiter-Percy Model, Sales funnel, Marketing funnel, Search funnel, Brand funnel, Purchase funnel, Lead funnel, Conversion funnel, Business funnel, etc. You are free to choose to place your funnel object horizontally or vertically, you can use the objects with desired quantity of sales funnel stages, as well as to modify their size, color filling, and other parameters to make exceptionally looking Funnel diagrams fully responding to your desires.

Root Cause Analysis

Root cause analysis tree diagram - Sale problem solution
The Seven Management and Planning Tools is a tool for Root Cause Analysis Tree Diagram drawing. This diagram is for Root Cause Analysis.
Analyze the root causes for factors that influenced the problem. This diagram is constructed separately for each highly prioritized factor. The goal of this is to find the root causes for the factor and list possible corrective action.

Problem Analysis

Problem Analysis. Affinity diagram
ConceptDraw Office suite is a software for Problem Analysis. The Seven Management and Planning Tools are a set of such tools for investigating complex problems. These tools are exemplary at organizing research, parsing complex problems, providing a structure for the details, helping managers make decisions, and organizing effective communications in a visual manner that keeps everyone involved
7MP Tools
7MP Tools