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"Decision-making can be regarded as the cognitive process resulting in the selection of a belief and/ or a course of action among several alternative possibilities. Every decision-making process produces a final choice that may or may not prompt action. ...
Decision-making can also be regarded as a problem-solving activity terminated by a solution deemed to be satisfactory. It is, therefore, a reasoning or emotional process which can be rational or irrational and can be based on explicit assumptions or tacit assumptions. Most decisions are followed by some form of cost-benefit analysis. Rational choice theory encompasses the notion that people try to maximize benefits while minimizing costs.
Some have argued that most decisions are made unconsciously, if not involuntarily. Jim Nightingale, author of Think Smart – Act Smart, states that "we simply decide without thinking much about the decision process. ...
A major part of decision-making involves the analysis of a finite set of alternatives described in terms of evaluative criteria. Information overload occurs when there is a substantial gap between the capacity of information and the ways in which people may or can adapt."" [Decision-making. Wikipedia]
The block diagram example "Customer decision making" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.
Block diagram
Block diagram, block diagram,

PROBLEM ANALYSIS. Identify and Structure Factors

Identify and Structure Factors. Use the Affinity Diagram to collect and structure factors that impact on a problem.
ConceptDraw Office suite is a software for identify and structure factors with affinity diagram. This is a grouping and structuring of factors that impact on a problem.
7MP Tools
7MP Tools

Process Flowchart

ConceptDraw is Professional business process mapping software for making process flow diagram, workflow diagram, general flowcharts and technical illustrations for business documents. It is includes rich examples, templates, process flowchart symbols. ConceptDraw flowchart maker allows you to easier create a process flowchart. Use a variety of drawing tools, smart connectors, flowchart symbols and shape libraries to create flowcharts of complex processes, process flow diagrams, procedures and information exchange.
How To Create a Process Flow Chart (business process modelling techniques)
How To Create a Process Flow Chart (business process modelling techniques)

Value Stream Diagram

The new Value Stream Mapping solution found in the ConceptDraw Solution Park continues to extend the range of ConceptDraw PRO into a business graphics tool.

Think and act effectively

Many people who use mind mapping software for personal organizing find ConceptDraw MINDMAP sufficiently useful mind mapping tool in their business and daily life. Especially many positive responses receive ConceptDraw MINDMAP as cross platform tool to mind maps for Macintosh and Windows.

Total Quality Management Business Diagram

The Total Quality Management Diagram solution helps you and your organization visualize business and industrial processes. Create Total Quality Management diagrams for business process with ConceptDraw software.

PROBLEM ANALYSIS. Root Cause Analysis Tree Diagram

Root Cause Analysis Tree Diagram. Use the Root Cause Diagram to perform visual root cause analysis. Root Cause Analysis Tree Diagram is constructed separately for each highly prioritized factor. The goal of this is to find the root causes for the factor and list possible corrective action.
ConceptDraw Office suite is a software for problem analysis.
7MP Tools
7MP Tools