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"The leaky bucket theory The leaky bucket theory is the model that seeks to describe the process of customer gain and loss, otherwise known as customer churn . Customer retention is one of the key concepts in relationship marketing. Most companies concentrate on recruiting new customers to replace customers who move on, rather than seeking to retain customers." [Blythe J. Key Concepts in Marketing. 2009. knowledge.sagepub.com/ view/ key-concepts-in-marketing/ n5.xml]
"Customer attrition, also known as customer churn, customer turnover, or customer defection, is the loss of clients or customers.
Banks, telephone service companies, Internet service providers, pay TV companies, insurance firms, and alarm monitoring services, often use customer attrition analysis and customer attrition rates as one of their key business metrics (along with cash flow, EBITDA, etc.) because the "...cost of retaining an existing customer is far less than acquiring a new one." Companies from these sectors often have customer service branches which attempt to win back defecting clients, because recovered long-term customers can be worth much more to a company than newly recruited clients." [Customer attrition. Wikipedia]
The example "Leaky bucket diagram" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.
Leaky bucket diagram
Leaky bucket diagram, leaky bucket ,

marketing diagram, marketing chart Marketing Diagrams

marketing diagram, marketing chart
This solution extends ConceptDraw PRO with samples, templates and library of design elements for drawing the marketing diagrams.
The vector stencils library "Marketing diagrams" contains 9 templates of marketing and sales diagrams and charts.
Use these shapes to illustrate your marketing and sales documents, presentations, infographics and webpages in the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-diagrams
Service-goods continuum diagram
Service-goods continuum diagram, service-goods continuum,
Diffusion of Innovations
Diffusion of Innovations, diffusion of innovations, DOI,
Relationship ladder of customer loyalty
Relationship ladder of customer loyalty, relationship ladder of customer loyalty, ladder of customer loyalty,
Leaky bucket diagram
Leaky bucket diagram, leaky bucket ,
Normal distribution
Normal distribution, normal distribution,
Product life cycle graph
Product life cycle graph, product lifecycle, PLC, product life cycle, product life-cycle,
Extended product life cycle graph
Extended product life cycle graph, product lifecycle, PLC, product life cycle, product life-cycle,
Five forces model
Five forces model, five forces model template,
Six markets model
Six markets model, six markets model,
Step chart block
Step chart block, process chart, step chart, step diagram block,
Step diagram block
Step diagram block, step diagram block,
The vector stencils library "Marketing diagrams" contains 9 templates of marketing and sales diagrams and charts.
Use these shapes to illustrate your marketing and sales documents, presentations, infographics and webpages in the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-diagrams
Service-goods continuum diagram
Service-goods continuum diagram, service-goods continuum,
Diffusion of Innovations
Diffusion of Innovations, diffusion of innovations, DOI,
Relationship ladder of customer loyalty
Relationship ladder of customer loyalty, relationship ladder of customer loyalty, ladder of customer loyalty,
Leaky bucket diagram
Leaky bucket diagram, leaky bucket ,
Normal distribution
Normal distribution, normal distribution,
Product life cycle graph
Product life cycle graph, product lifecycle, PLC, product life cycle, product life-cycle,
Extended product life cycle graph
Extended product life cycle graph, product lifecycle, PLC, product life cycle, product life-cycle,
Five forces model
Five forces model, five forces model template,
Six markets model
Six markets model, six markets model,
Step chart block
Step chart block, process chart, step chart, step diagram block,
Step diagram block
Step diagram block, step diagram block,

Market Chart

ConceptDraw PRO is a powerful diagramming and vector drawing software. Each Market Chart designed in it is professional looking, attractive and successful in using thanks to the Marketing Diagrams Solution included in Marketing Area of ConceptDraw Solution Park.
"In computer networking, cloud computing is computing that involves a large number of computers connected through a communication network such as the Internet, similar to utility computing. ...
Network-based services, which appear to be provided by real server hardware, and are in fact served up by virtual hardware, simulated by software running on one or more real machines are often called cloud computing. Such virtual servers do not physically exist and can therefore be moved around and scaled up or down on the fly without affecting the end user, somewhat like a cloud becoming larger or smaller without being a physical object. ...
Typically, the seller has actual energy-consuming servers which host products and services from a remote location, so end-users don't have to; they can simply log on to the network without installing anything. The major models of cloud computing service are known as software as a service, platform as a service, and infrastructure as a service. These cloud services may be offered in a public, private or hybrid network. Google, Amazon,leadsquared.com, Oracle Cloud, Salesforce, Zoho, Access2MyPC, and Microsoft Azure are some well-known cloud vendors." [Cloud computing. Wikipedia]
The AWS architecture diagram example "2-Tier Auto-scalable Web Application Architecture in 1 AZ" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the AWS Architecture Diagrams solution from the Computer and Networks area of ConceptDraw Solution Park.
AWS architecture diagram
AWS architecture diagram, volume, snapshot, security group, download distribution, bucket, availability zone, auto scaling group, RDS DB instance, Instance, Amazon Route 53,

marketing diagram, marketing mind map Marketing Area

marketing diagram, marketing mind map
The solutions from Marketing area of ConceptDraw Solution Park collect templates, samples and libraries of vector stencils for drawing the marketing diagrams and mind maps.

Office - Design Elements

Designing a workspace or office involves careful consideration of form and function. Conceptdraw offers you all nessesary office design elements in one library. Combine, match, design and create!
The vector stencils library "AWS simple icons v2.0" contains 94 symbol icons of Amazon Web Services (AWS) elements for drawing AWS cloud architecture diagrams.
"Amazon Web Services offers a broad set of global compute, storage, database, analytics, application, and deployment services that help organizations move faster, lower IT costs, and scale applications. These services are trusted by the largest enterprises and the hottest start-ups to power a wide variety of workloads including: web and mobile applications, data processing and warehousing, storage, archive, and many others." [aws.amazon.com/ products/ ]
The symbols example "AWS simple icons v2.0 - Vector stencils library" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the AWS Architecture Diagrams solution from the Computer and Networks area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ computer-networks-aws
Instance
Instance, instance,
Instances
Instances, instances,
Amazon EC2
Amazon EC2, Amazon EC2,
AMI
AMI, AMI,
DB on Instance
DB on Instance, DB on instance,
Instance with CloudWatch
Instance with CloudWatch, Instance with CloudWatch,
Elastic IP
Elastic IP, Elastic IP,
Auto Scaling
Auto Scaling, auto scaling,
Cluster
Cluster, cluster,
HDFS Cluster
HDFS Cluster, HDFS cluster,
Amazon Elastic MapReduce
Amazon Elastic MapReduce, Amazon Elastic MapReduce,
Amazon S3
Amazon S3, Amazon S3,
Bucket
Bucket, bucket,
Bucket with Objects
Bucket with Objects, bucket with objects,
Object
Object, object,
Amazon Elastic Block Storage (EBS)
Amazon Elastic Block Storage (EBS), Amazon Elastic Block Storage, EBS,
Volume
Volume, volume,
Snapshot
Snapshot, snapshot,
AWS Import/Export
AWS Import/Export, AWS, import, export,
AWS Storage Gateway Service
AWS Storage Gateway Service, AWS Storage Gateway Service, Storage Gateway Service,
Amazon Glacier
Amazon Glacier, Amazon glacier,
DynamoDB
DynamoDB, DynamoDB,
Table
Table, table,
Item
Item, item,
Items
Items, items,
Attribute
Attribute, attribute,
Attributes
Attributes, attributes,
Amazon RDS
Amazon RDS, Amazon RDS,
RDS DB Instance
RDS DB Instance, RDS DB instance,
RDS DB Instance Standby (Multi-AZ)
RDS DB Instance Standby (Multi-AZ), RDS DB instance standby, Multi-AZ,
RDS DB Instance Read Replica
RDS DB Instance Read Replica, RDS DB instance read replica,
MySQL DB Instance
MySQL DB Instance, MySQL DB instance,
Oracle DB Instance
Oracle DB Instance, Oracle DB instance,
ElastiCache Cache Node
ElastiCache Cache Node, ElastiCache cache node,
Amazon ElastiCache
Amazon ElastiCache, Amazon ElastiCache,
Amazon Route 53
Amazon Route 53, Amazon Route 53,
Hosted Zone
Hosted Zone, hosted zone,
Route Table
Route Table, route table,
Elastic Load Balancer
Elastic Load Balancer, elastic load balancer,
AWS Direct Connect
AWS Direct Connect, AWS Direct Connect,
Amazon VPC
Amazon VPC, Amazon VPC,
Router
Router, router,
Internet Gateway
Internet Gateway, Internet gateway,
Customer Gateway
Customer Gateway, customer gateway,
VPN Gateway
VPN Gateway, VPN gateway,
VPN Connection
VPN Connection, VPN connection,
Amazon Cloudfront
Amazon Cloudfront, Amazon Cloudfront,
Download Distribution
Download Distribution, download distribution,
Streaming Distribution
Streaming Distribution, streaming distribution,
Edge Location
Edge Location, edge location,
Elastic Network Instance
Elastic Network Instance, elastic network instance,
Amazon CloudWatch
Amazon CloudWatch, Amazon CloudWatch,
Alarm
Alarm, alarm,
Amazon Elastic Beanstalk
Amazon Elastic Beanstalk, Amazon elastic beanstalk,
Application
Application, application,
AWS IAM
AWS IAM, AWS IAM,
IAM Add-on
IAM Add-on, IAM add-on,
AWS CloudFormation
AWS CloudFormation, AWS CloudFormation,
Template
Template, template,
Stack
Stack, stack,
Amazon SQS
Amazon SQS, Amazon SQS,
Queue
Queue, queue,
Message
Message, message,
Amazon CloudSearch
Amazon CloudSearch, Amazon CloudSearch,
Amazon SES
Amazon SES, Amazon SES,
Email
Email, Email,
Amazon SWF
Amazon SWF, Amazon SWF,
Decider
Decider, decider,
Worker
Worker, worker,
Amazon SNS
Amazon SNS, Amazon SNS,
Email Notification
Email Notification, Email notification,
HTTP Notification
HTTP Notification, HTTP notification,
Topic
Topic, topic,
AWS Cloud
AWS Cloud, AWS cloud,
AWS Management Console
AWS Management Console, AWS management console,
User
User, user,
Users
Users, users,
Internet
Internet, Internet,
Client
Client, client,
Mobile Client
Mobile Client, mobile client,
Multimedia
Multimedia, multimedia,
Traditional Server
Traditional Server, traditional server,
Corporate Data Center
Corporate Data Center, corporate data center,
Auto Scaling Group
Auto Scaling Group, auto scaling group,
Availability Zone
Availability Zone, availability zone,
Region
Region, region,
Security Group
Security Group, security group,
Elastic Beanstalk Container
Elastic Beanstalk Container, Elastic beanstalk container,
EC2 Instance Contents
EC2 Instance Contents, EC2 instance contents,
VPC Subnet
VPC Subnet, VPC subnet,
Server Contents
Server Contents, server contents,
Virtual Private Cloud
Virtual Private Cloud, virtual private cloud,
AWS Cloud
AWS Cloud, AWS cloud,
Corporate Data Center
Corporate Data Center, corporate data center,
The vector stencils library "AWS simple icons" contains 97 symbol icons of Amazon Web Services (AWS) elements for drawing AWS cloud architecture diagrams.
"Amazon Web Services (abbreviated AWS) is a collection of remote computing services (also called web services) that together make up a cloud computing platform, offered over the Internet by Amazon.com. The most central and well-known of these services are Amazon EC2 and Amazon S3. The service is advertised as providing a large computing capacity (potentially many servers) much faster and cheaper than building a physical server farm." [Amazon Web Services. Wikipedia]
The symbols example "AWS simple icons - Vector stencils library" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the AWS Architecture Diagrams solution from the Computer and Networks area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ computer-networks-aws
Amazon Elastic Compute Cloud (EC2)
Amazon Elastic Compute Cloud (EC2), Amazon Elastic Compute Cloud, EC2,
Instance
Instance, instance,
Instances
Instances, instances,
AMI
AMI, AMI,
DB on Instance
DB on Instance, DB on instance,
Instance with CloudWatch
Instance with CloudWatch, instance with CloudWatch,
Elastic IP
Elastic IP, Elastic IP,
Amazon Elastic MapReduce
Amazon Elastic MapReduce, Amazon Elastic MapReduce,
Cluster
Cluster, cluster,
HDFS Cluster
HDFS Cluster, HDFS cluster,
Auto Scaling
Auto Scaling, auto scaling,
Amazon Simple Storage Service (S3)
Amazon Simple Storage Service (S3), Amazon Simple Storage Service, S3,
Bucket
Bucket, bucket,
Bucket with Objects
Bucket with Objects, bucket with objects,
Object
Object, object,
AWS Import/Export
AWS Import/Export, AWS, import, export,
AWS Storage Gateway Service
AWS Storage Gateway Service, AWS Storage Gateway Service,
Amazon Elastic Block Storage (EBS)
Amazon Elastic Block Storage (EBS), Amazon Elastic Block Storage, EBS,
Volume
Volume, volume,
Snapshot
Snapshot, snapshot,
Amazon CloudFront
Amazon CloudFront, Amazon CloudFront,
Download Distribution
Download Distribution, download distribution,
Streaming Distribution
Streaming Distribution, streaming distribution,
Edge Location
Edge Location, edge location,
Amazon CloudWatch
Amazon CloudWatch, Amazon CloudWatch,
Alarm
Alarm, alarm,
Elastic Load Balancer
Elastic Load Balancer, Elastic load balancer,
AWS Direct Connect
AWS Direct Connect, AWS direct connect,
Amazon Route 53
Amazon Route 53, Amazon Route 53,
Hosted Zone
Hosted Zone, hosted zone,
Route Table
Route Table, route table,
Amazon Virtual Private Cloud (VPC)
Amazon Virtual Private Cloud (VPC), Amazon Virtual Private Cloud, VPC,
VPN Connection
VPN Connection, VPN connection,
VPN Gateway
VPN Gateway, VPN gateway,
Customer Gateway
Customer Gateway, Customer gateway,
Internet Gateway
Internet Gateway, Internet gateway,
Router
Router, router,
Amazon SimpleDB
Amazon SimpleDB, Amazon SimpleDB,
Domain
Domain, domain,
Item
Item, item,
Items
Items, items,
Attribute
Attribute, attribute,
Attributes
Attributes,
Amazon Relational Database Service (RDS)
Amazon Relational Database Service (RDS), Amazon Relational Database Service, RDS,
RDS DB Instance
RDS DB Instance, RDS DB instance,
RDS DB Instance Standby (Multi-AZ)
RDS DB Instance Standby (Multi-AZ), RDS DB instance standby, Multi-AZ,
RDS DB Instance Read Replica
RDS DB Instance Read Replica, RDS DB instance read replica,
Oracle DB Instance
Oracle DB Instance, Oracle DB instance,
MySQL DB Instance
MySQL DB Instance, MySQL DB instance,
Table
Table, table,
Amazon DynamoDB
Amazon DynamoDB, Amazon DynamoDB,
Amazon ElastiCache
Amazon ElastiCache, Amazon ElastiCache,
ElastiCache Cache Node
ElastiCache Cache Node, ElastiCache cache node,
Amazon Simple Email Service (SES)
Amazon Simple Email Service (SES), Amazon Simple Email Service, SES,
Email
Email, Email,
Amazon Simple Notification Service (SNS)
Amazon Simple Notification Service (SNS), Amazon Simple Notification Service, SNS,
Topic
Topic, topic,
Email Notification
Email Notification, Email notification,
HTTP Notification
HTTP Notification, HTTP notification,
Amazon Simple Queue Service (SQS)
Amazon Simple Queue Service (SQS), Amazon Simple Queue Service, SQS,
Queue
Queue, queue,
Message
Message, message,
Amazon Simple Workflow Service (SWF)
Amazon Simple Workflow Service (SWF), Amazon Simple Workflow Service, SWF,
Decider
Decider, decider,
Worker
Worker, worker,
AWS CloudFormation
AWS CloudFormation, AWS CloudFormation,
Template
Template, template,
Stack
Stack, stack,
AWS Elastic Beanstalk
AWS Elastic Beanstalk, AWS Elastic Beanstalk,
Application
Application, application,
Amazon Mechanical Turk
Amazon Mechanical Turk, Amazon Mechanical Turk,
Human Intelligence Tasks (HIT)
Human Intelligence Tasks (HIT), Human Intelligence Tasks, HIT,
Assignment/Task
Assignment/Task, assignment, task,
Workers
Workers, workers,
Requester
Requester, requester,
Users
Users, users,
User
User, user,
Client
Client, client,
Mobile Client
Mobile Client, mobile client,
Multimedia
Multimedia, multimedia,
Corporate Data Center
Corporate Data Center, corporate data center,
Traditional Server
Traditional Server, traditional server,
Internet
Internet, Internet,
AWS Management Console
AWS Management Console, AWS Management Console,
IAM Add-on
IAM Add-on, IAM add-on,
Example: IAM Add-on
Example: IAM Add-on, example, IAM add-on,
Availability Zone
Availability Zone, availability zone,
Region
Region, region,
Security Group
Security Group, security group,
Elastic Beanstalk Container
Elastic Beanstalk Container, Elastic Beanstalk Container,
EC2 Instance Contents
EC2 Instance Contents, EC2 instance contents,
VPC Subnet
VPC Subnet, VPC subnet,
Server Contents
Server Contents, Server contents,
Virtual Private Cloud
Virtual Private Cloud, virtual private cloud,
AWS Cloud
AWS Cloud, AWS cloud,
Corporate Data Center
Corporate Data Center, corporate data center,
Auto Scaling Group
Auto Scaling Group, auto scaling group,
"A web application or web app is any application software that runs in a web browser or is created in a browser-supported programming language (such as the combination of JavaScript, HTML and CSS) and relies on a common web browser to render the application. ... Applications are usually broken into logical chunks called "tiers", where every tier is assigned a role. ...
For more complex applications, a 3-tier solution may fall short, and it may be beneficial to use an n-tiered approach, where the greatest benefit is breaking the business logic, which resides on the application tier, into a more fine-grained model. Another benefit may be adding an integration tier that separates the data tier from the rest of tiers by providing an easy-to-use interface to access the data. For example, the client data would be accessed by calling a "list_ clients()" function instead of making an SQL query directly against the client table on the database. This allows the underlying database to be replaced without making any change to the other tiers." [Web application. Wikipedia]
The AWS architecture diagram example "3-Tier Auto-scalable Web Application Architecture" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the AWS Architecture Diagrams solution from the Computer and Networks area of ConceptDraw Solution Park.
AWS architecture diagram
AWS architecture diagram, region, instance, hosted zone, email notification, elastic load balancer, bucket, availability zone, auto scaling group, RDS DB instance standby, Multi-AZ, RDS DB instance, Instance with CloudWatch, ElastiCache, DynamoDB, Cloudfront, Amazon SES,
This exaple was created on the base of diagram "Parse Architecure on AWS" from the article "AWS Case Study: Parse".
"Parse provides cloud-based backend services for mobile application developers. The San Francisco-based startup delivers a full stack of mobile services so that developers can focus on developing applications and leave the infrastructure to Parse. Launched in 2012, this fast-growing start-up provides server management for over 180,000 Android, iOS, and Windows mobile applications, which run on more than 200 million mobile devices."
[aws.amazon.com/ ru/ solutions/ case-studies/ parse/ ]
The example "Parse Architecure on AWS" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the AWS Architecture Diagrams solution from the Computer and Networks area of ConceptDraw Solution Park.
AWS architecure diagram
AWS architecure diagram, instances, instance, elastic load balancer, domain, cache node, bucket, availability zone, auto scaling group, SQL master, DB on instance, Amazon route 53,
The vector stencils library "AWS Storage and Content Delivery" contains 19 Amazon Web Services storage and content delivery icons: Amazon Simple Storage Service, AWS Import / Export, Amazon Elastic Block Store, AWS Storage Gateway, Amazon Glacier, Amazon CloudFront.
Use it to draw Amazon Web Services architecture diagrams.
The AWS icons example "Design elements - AWS Storage and Content Delivery" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the AWS Architecture Diagrams solution from the Computer and Networks area of ConceptDraw Solution Park.
AWS architecture diagram icons
AWS architecture diagram icons, volume, virtual tape library, vault, streaming distribution, snapshot, object, non-cached volume, edge location, download distribution, cached volume, bucket with objects, bucket, archive, Cloudfront, Amazon glacier, Amazon S3, Amazon Elastic Block Storage, EBS, AWS, import, export, AWS Storage Gateway Service,
The vector stencils library "Delay elements" contains 12 symbols of delay elements for drawing electrical schematics and electronic circuit diagrams.
"An analog delay line is a network of electrical components connected in series, where each individual element creates a time difference or phase change between its input signal and its output signal. It operates on analog signals whose amplitude varies continuously. An example is a bucket-brigade device. Other types of delay line include acoustic, magnetostrictive, and surface acoustic wave devices. A series of RC networks can be cascaded to form a delay. A long transmission line can also provide a delay element. The delay time of an analog delay line may be only a few nanoseconds or several milliseconds, limited by the practical size of the physical medium used to delay the signal and the propagation speed of impulses in the medium." [Analog delay line. Wikipedia]
The symbols example "Design elements - Delay elements" was drawn using the ConceptDraw PRO diagramming and vector drawing software extended with the Electrical Engineering solution from the Engineering area of ConceptDraw Solution Park.
Delay element symbols
Delay element symbols, delay element,
"Heavy equipment refers to heavy-duty vehicles, specially designed for executing construction tasks, most frequently ones involving earthwork operations. They are also known as, heavy machines, heavy trucks, construction equipment, engineering equipment, heavy vehicles, or heavy hydraulics." [Heavy equipment.
Wikipedia]
The vector stencils library "Industrial vehicles" for the ConceptDraw PRO diagramming and vector drawing software includes 14 images of heavy-duty vehicles: excavator, bucket loader, forklift truck, road roller, tractor, tractor with a trailer, tractor with a petrol tanker, dumper truck, full trailer truck, trailer with container, tank truck, concrete mixing transport truck, truck-mounted crane, aerial work platform.
The vector clipart library "Industrial vehicles" is included in the Manufacturing and Maintenance solution from the Illustration area of ConceptDraw Solution Park.
Industrial vehicles
Industrial vehicles, trailer, container, trailer, tractor, trailer, tractor, petrol tanker, tractor, roller, petrol tanker, loader, excavator, dumper truck, concrete mixer, bucket loader, loader, autotower, autocrane,
Excavator
Excavator, excavator,
Bucket loader
Bucket loader, loader,
Forklift truck
Forklift truck, bucket loader, loader,
Road roller
Road roller, roller,
Tractor
Tractor, tractor,
Tractor with a trailer
Tractor with a trailer, tractor, trailer,
Tractor with a petrol tanker
Tractor with a petrol tanker, tractor, petrol tanker,
Dumper truck
Dumper truck, dumper truck,
Full trailer truck
Full trailer truck, trailer,
Trailer with container
Trailer with container, trailer, container,
Tank truck
Tank truck, petrol tanker,
Concrete mixing transport truck
Concrete mixing transport truck, concrete mixer,
Truck-mounted crane
Truck-mounted crane, autocrane,
Aerial work platform
Aerial work platform, autotower,