SWOT Analysis Tool for Small Business

SWOT analysis is a method of the making plan to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project. It involves specifying the objective of the project and identifying the internal and external causes for the accomplishing project goals.

The ConceptDraw PRO and MINDMAP software allow professional to make well-designed SWOT matrix in minutes. The SWOT Analysis solution includes the SWOT matrix samples, and templates that allow users create own SWOT diagram.

TOWS analysis instructional diagram sample

Sample 1. TOWS analysis instructional diagram sample.

TOWS matrix template contains a blank TOWS Matrix to be filled with the user’s data. After SWOT analysis, TOWS analysis focuses on external factors and action planning.

This sample of a completed TOWS matrix diagram with example entities provides an example to help you start your SWOT and TOWS analysis.





See also:


Marketing — Matrices
  • Marketing positioning matrix - Product positioning map
  • Product-market matrix - Ansoff matrix
  • BCG matrix - Boston growth-share matrix
  • Feature comparison chart - Digital scouting cameras
  • Marketing matrix diagram - Competitive strategies
  • Marketing matrix diagram - Porters value chain
Marketing — Mind Maps
  • Marketing mindmap - Marketing research project
  • Marketing mind map - Strategic accomplishment mapping
  • Twitter Compaign for New Software Product
  • Marketing mind map - Sales Call



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SWOT Analysis Solution - Strategy Tools

If you have doubts about some situation, there are tools that might help you. First used in the Stanford Research Institute in the 60s, SWOT analysis is a great solution and if you need to build a strategy, this tool is very effective. As a result, you will get the clear idea of all the opportunities and threats you might face. This matrix was build for a TOWS analysis performance. A TOWS analysis includes the same process of listing strengths, weaknesses, opportunities and threats as a SWOT analysis. But, unlike SWOT, TOWS analysis primarily takes into account threats and opportunities and then at least - weaknesses and strengths. This is also a is a strategic planning tool. Beyond making a matrix, the strategy manager should investigate ways the organization can take edge of opportunities and reduce threats by turning to advantage strengths and weaknesses. Making SWOT and TOWS analysis uses the same approach and outputs close results. ConceptDraw SWOT and TOWS Matrix Diagrams solution supplies templates of matrices, that help to list clearly the constituents of SWOT and TOWS analysis.TOWS analysis matrix instructional sample
Picture: SWOT Analysis Solution - Strategy Tools

Software for Creating SWOT Analysis Diagrams

If you have no time, you can create a SWOT diagram even on asphalt using a chalk. Although, in case you want a proper scheme, you should use a special software for creating SWOT analysis diagrams that would be comprehensible. SWOT analysis is useful not only for business purposes, but even for cities or for a particular person. The ConceptDraw SWOT and TOWS Matrix Diagrams solution is a tool for performing both SWOT and TOWS analysis. It provides templates of different sorts of Matrix Diagrams. Besides different embedded templates, the solution enabling create custom SWOT and TOWS matrices. Using the compatibility between the MINDMAP and PRO is the best way of making SWOT or TOWS diagrams quickly. The mind map templates help identify the core statements of SWOT and TOWS analysis: Strengths, Weaknesses, Opportunities, and Threats. The next step is matrix creation - both SWOT and TOWS analysis use the same basic steps and the only difference is the order in which these criteria are studied.SWOT Analysis - Government Contract
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What is SWOT Analysis?

It’s obvious that a good manager detects threats just in time to prevent a company crisis. If you had ever asked about what SWOT analysis is, then you must have interest in business strategies. After you build a SWOT matrix, you’ll see the pros and cons of your strategy.SWOT analysis matrix diagram - instructional sample
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Mind Maps for Business - SWOT Analysis

Everyone wants to be efficient. To succeed, try Mind Maps for Business - SWOT Analysis and enjoy the result. But be careful: it can be addictive! ConceptDraw products and supported by SWOT and TOWS Matrix Diagrams solution forms a great tool for providing SWOT analysis. The solution contains mind map templates. By filling mind map templates, one can easily determine Strengths, Weaknesses, Opportunities, and Threats of the current business. Just a one click is needed to turn the SWOT mind map into a SWOT matrix. The SWOT diagram will be created in ConceptDraw PRO on the base of SWOT mind map.SWOT analysis mindmap - Social media marketing
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Swot Analysis Examples for Mac OSX

SWOT analysis makes it possible to form a strategy for a company and takes into account its characteristics. To understand the idea, you can view Swot Analysis Examples for Mac OS X and see how this tool can transform the business strategy. The main point is to adapt to the environment, or to try to influence on it. This matrix of was designed to assist business manager in conducting of SWOT analysis. It will help to determine the position business takes regarding competitors and perspective of the further development. The factors of SWOT are depicted as bubbles on a chart. The coordinate axes are size (X) and importance (Y). The each bubble's diameter shows the strategic influence of the particular SWOT factors. Moreover, the ConceptDraw solution for SWOT Analysis provides the samples of SWOT Analysis matrices Examples for Apple OS X.SWOT analysis positioning matrix template
Picture: Swot Analysis Examples for Mac OSX

What is SWOT Analysis in Marketing

From all the auxiliary business process tools, SWOT analysis always remains in the top place. It is difficult to answer what SWOT Analysis is in marketing in several paragraphs. This is a very powerful tool to understand all the circumstance of your business, it is important part of small business project management. This SWOT analysis was carried out to discover strengths and weaknesses of the marketing strategy, as well as identify its opportunities. This SWOT diagram (matrix) was drawn in Conceptdraw PRO using its SWOT and TOWS Diagrams solution. Investigations of all constituents of a certain case will assist in considering strategy statements and during and making a decision. The SWOT analysis is the good tool for specifying marketing objectives discovering external and internal influences on accomplishing marketing objectives, this is critical tool for small business project management. ConceptDraw Office suite delivers SWOT diagram samples and tools in illustrative part of marketing project management software and project report software.Marketing SWOT analysis  - Coffee company
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Total Quality Management Value

The Total Quality Management Diagram solution helps you and your organization visualize business and industrial processes. Create Total Quality Management diagrams for business process with ConceptDraw software.Fishbone diagram 4M - Production process
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SWOT matrix template

SWOT matrix templates is part of SWOT Analysis solution from ConceptDraw Solution Park.SWOT analysis matrix template
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