Products Solutions Samples Buy
✕
This site uses cookies. By continuing to browse the ConceptDraw site you are agreeing to our Use of Site Cookies.
Try ConceptDraw Free
Diversification is a corporate strategy to increase sales volume from new products and new markets. Diversification can be expanding into a new segment of an industry that the business is already in, or investing in a promising business outside of the scope of the existing business.
Diversification is part of the four main growth strategies defined by Igor Ansoff's Product/ Market matrix.
Ansoff pointed out that a diversification strategy stands apart from the other three strategies. The first three strategies are usually pursued with the same technical, financial, and merchandising resources used for the original product line, whereas diversification usually requires a company to acquire new skills, new techniques and new facilities. [Diversification (marketing strategy). Wikipedia]
This Ansoff's Product/ Market matrix example was created using ConceptDraw PRO diagramming and vector drawing software extended with Matrices solution from Marketing area of ConceptDraw Solution Park.
Ansoff matrix
Ansoff matrix, Ansoff matrix,
Used Solutions

Ansoff Matrix

ConceptDraw DIAGRAM software extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park offers you the possibility to develop the Ansoff Matrix of any complexity.

Competitor Analysis

Competitor Analysis
Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis.

SWOT analysis matrix diagram templates

SWOT analysis or SWOT Matrix is a structured method of the planning which is used to evaluate the S - Strengths, W - Weaknesses, O - Opportunities, and T - Threats involved in a business project or commercial venture. It was introduced at 1960s as a tool for learning the internal capabilities of large companies. A SWOT analysis includes the indication of the project's goal, specification the critical factors (internal and external) that influence on the achievement of company's business goal, that are conducive or adverse for this. SWOT analysis is effective way to successful business, to win in rivalry with competitors and become the best on your market. SWOT Analysis solution from Management area of ConceptDraw Solution Park makes the ConceptDraw DIAGRAM a powerful SWOT and TOWS analysis software. It contains a lot of vector design elements of SWOT and TOWS matrices, numerous examples and templates. The predesigned SWOT example or template is a fastest way of drawing professional-looking SWOT Matrix and presenting analysis results in just one click.

Business Tools Perceptual Mapping

This sample shows the Perceptual map. It was created in ConceptDraw DIAGRAM diagramming and vector drawing software using the Matrices Solution from the Marketing area of ConceptDraw Solution Park. Perception Mapping helps organizations measure and transform all aspects of their business, people and culture. Perception Mapping allows to represent the complex relationships graphically, helps identify potential problems of the organization and make the best decisions.

Computer Hardware - Reseller Business Plan

When developing a business plan it is very important to accurately represent the structure and visually outline all important information. A business plan usually has a clear hierarchical structure. The Mind Maps are particularly effective to describe such structures, they are one of the most powerful and visually intuitive tools for the tasks of structuring and memorizing large amounts of information. The Mind Maps are indispensable in development the complex projects, in preparation and discussion of business plans, in designing the presentations, in process of decision making, holding brainstorming, time management, etc. As for the software for working with Mind Maps, particularly effective is a cross-platform ConceptDraw MINDMAP software for Windows and Mac OS X. It provides many tools that help in business plan preparation for organizing the new business, in developing a business plan for promotion some product, etc. ConceptDraw MINDMAP supports the multipage documents, the export and import into popular applications MS PowerPoint, MS Word, PDF, MindManager, in project management applications ConceptDraw Project and MS Project, and in various graphical formats. You can to observe a Mind Map of a business plan for computer hardware reseller designed in ConceptDraw MINDMAP.
The Ansoff Matrix allows to consider ways to grow the business via current or new products, in current or new markets – there are 4 possible product/ market combinations. It helps decide what action course should be taken given current performance. It consists of 4 strategies: Market penetration; Product development; Market development; Diversification.
The template "Ansoff product-market growth matrix" for the ConceptDraw PRO diagramming and vector drawing software is included in the Matrices solution from the Marketing area of ConceptDraw Solution Park.
Ansoff product-market growth matrix template
Ansoff product-market growth matrix template, Ansoff matrix,
Used Solutions

marketing matrix diagram, marketing matrices, positioning map Matrices

marketing matrix diagram, marketing matrices, positioning map
This solution extends ConceptDraw DIAGRAM software with samples, templates and library of design elements for drawing the business matrix diagrams.

BCG Matrix

The growth–share matrix (BCG Matrix) was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations to analyze their business units and to help the company allocate resources. How is it easy design the BCG Matrices in ConceptDraw DIAGRAM diagramming and vector drawing software supplied with unique Matrices Solution from the Marketing Area of ConceptDraw Solution Park.

Growth-Share Matrix Software

Growth-Share Matrix Software - ConceptDraw DIAGRAM is a powerful diagramming and vector drawing software for creating professional looking Growth–Share Matrices. For simple and quick creating the Growth–Share Matrix ConceptDraw DIAGRAM offers the Matrices Solution from the Marketing Area of ConceptDraw Solution Park. The Matrices Solution also provides a wide variety of templates and samples that will help you to create the Matrix diagrams of any difficulty.