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marketing matrix diagram, marketing matrices, positioning map Matrices

marketing matrix diagram, marketing matrices, positioning map
This solution extends ConceptDraw PRO software with samples, templates and library of design elements for drawing the business matrix diagrams.
In marketing perceptual or positioning maps are used for developing the market positioning strategy for product or service.
"Perceptual mapping is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. Typically the position of a product, product line, brand, or company is displayed relative to their competition." [Perceptual mapping. Wikipedia]
This positioning map diagram example was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.
Perceptual map
Perceptual map, positioning map,
Used Solutions
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How to Make Soccer Position Diagram Using ConceptDraw PRO

The soccer field has the form of a large rectangle, covered with grass. Dimensions of soccer fields may vary slightly, depending on the level of the game, but all fields have some common characteristics. Soccer players may take different positions. Each soccer position has its own name, and implies certain player functions. Every soccer position has a very specific name and task: Goalkeeper, Defenders, Midfielders and Forwards. During preparation for the game coach met a challenge: how to explain each player's position and his role in the game. The difficulty is the fact that in the course of the game players will often move on the field and do not stay in one place. Football field diagram with dimensions and marking, and positions - it is an important tool for the coach. ConceptDraw PRO helps both coach and players to understand exactly their roles during the particular game. The ability to create Soccer diagrams is contained in the ConceptDraw Soccer solution. The solution provides