In marketing perceptual or positioning maps are used for developing the market positioning strategy for product or service.
"Perceptual mapping is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. Typically the position of a product, product line, brand, or company is displayed relative to their competition." [Perceptual mapping. Wikipedia]
This positioning map diagram example was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.
"Perceptual mapping is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. Typically the position of a product, product line, brand, or company is displayed relative to their competition." [Perceptual mapping. Wikipedia]
This positioning map diagram example was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.
Pyramid Chart Examples
Seeking a solution for maximizing the efficiencies throughout the pyramid charts? ConceptDraw examples to help you create pyramid diagrams quickly.Pyramid Diagram and Pyramid Chart
Pyramid Diagram is very useful to illustrate the foundation-based relationships. ConceptDraw DIAGRAM, a business charting software, includes some build-in symbols for designer to draw all kind of the pyramid diagrams.- Positioning map (Perceptual map) | Service 8 Ps fishbone diagram ...
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