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This circle-spoke diagram sample illustrates the target market concept.
"A target market is a group of customers towards which a business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the first element to a marketing strategy. The marketing mix variables of product, place (distribution), promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the marketplace." [Target market. Wikipedia]
The hub-and-spoke diagram example "Target market" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Circle-Spoke Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.
Circle-spoke diagram
Circle-spoke diagram, circle-spoke diagram,
Used Solutions

event-driven process chain diagram, EPC diagram, process chain flowchart Event-driven Process Chain Diagrams

event-driven process chain diagram, EPC diagram, process chain flowchart
Event-driven Process Chain (EPC) Diagram is a type of flowchart widely used for modeling in business engineering and reengineering, business process improvement, and analysis. EPC method was developed within the Architecture of Integrated Information Systems (ARIS) framework.
"Brand essence is a phrase that communicates the fundamental nature of a trade name associated with one or more products made by the same company. A business marketing team will often spend considerable time developing effective ways of expressing the brand essence of their company's various brands by highlighting the unique benefits provided that pertain to the values of its target subculture." [businessdictionary.com/ definition/ brand-essence.html]
Brand essence model diagram visually display key points of brand essence in easy to understand form.
The example of wheel diagram (ring diagram, bevel style circle diagram) "Brand essence model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
Wheel diagram
Wheel diagram, circle pie chart, circular diagram, marketing mix diagram,
Used Solutions
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▸ ConceptDraw Solution Park ▸ Venn Diagrams ▸
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▸ ConceptDraw Solution Park ▸ Pyramid Diagrams ▸
▸ ConceptDraw Solution Park ▸ Marketing Mind Maps ▸
▸ ConceptDraw Solution Park ▸ Target and Circular Diagrams ▸
▸ ConceptDraw Solution Park ▸ Circle-Spoke Diagrams ▸
▸ ConceptDraw Solution Park ▸ Circular Arrows Diagrams ▸
▸ ConceptDraw Solution Park ▸ Sales Dashboard ▸
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