Customer types matrix

This customer types matrix diagram distribute customers into four categories depending of two criteria: 1) desired degree of proximity between customers and suppliers, and 2) types of relations that expect customers.
One time customers have short-term relations with suppliers and characterized by distance in relations with them.
Loyal customers have long-term relations with suppliers and characterized by distance in relations with them.
Customers who exploit relationships have short-term relations with suppliers and characterized by proximity in relations with them.
Relationship seekers have long-term relations with suppliers and characterized by proximity in relations with them.
This customer types matrix diagram example was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.

The template "Four-quadrant matrix" for the ConceptDraw PRO diagramming and vector drawing software is included in the Matrices solution from the Marketing area of ConceptDraw Solution Park.

The vector stencils library "Matrices" contains 10 templates of marketing matrix diagrams and charts.
Use these templates to create your marketing matrices in the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.