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Diversification is a corporate strategy to increase sales volume from new products and new markets. Diversification can be expanding into a new segment of an industry that the business is already in, or investing in a promising business outside of the scope of the existing business.
Diversification is part of the four main growth strategies defined by Igor Ansoff's Product/ Market matrix.
Ansoff pointed out that a diversification strategy stands apart from the other three strategies. The first three strategies are usually pursued with the same technical, financial, and merchandising resources used for the original product line, whereas diversification usually requires a company to acquire new skills, new techniques and new facilities. [Diversification (marketing strategy). Wikipedia]
This Ansoff's Product/ Market matrix example was created using ConceptDraw PRO diagramming and vector drawing software extended with Matrices solution from Marketing area of ConceptDraw Solution Park.
Ansoff matrix
Ansoff matrix, Ansoff matrix,
Used Solutions

Swot Analysis Examples

SWOT analysis is an advanced plan making methodology for detection the Strengths and Weaknesses, Opportunities and Threats, that are involved in a project. SWOT analysis possesses a wide variety of real and potential applications and is a key part of any business planning and analysis. SWOT analysis uses as a visual tool the SWOT diagrams and SWOT matrices. ConceptDraw DIAGRAM software with SWOT and TOWS Matrix Diagrams solution provides a lot of SWOT analysis examples and samples, and also numerous collection of built-in SWOT templates, which will be the good start in your self-depending drawing and the perfect source of inspiration. You can always start to design your SWOT diagrams from the blank sheet using the included predesigned vector objects, but in many cases to save the time and efforts for SWOT diagramming would be preferable to use the ready example the most appropriate to your needs. Customizing the proposed SWOT diagrams you will achieve a great success in drawing SWOT matrices of any style and complexity.

SWOT analysis matrix diagram templates

SWOT analysis or SWOT Matrix is a structured method of the planning which is used to evaluate the S - Strengths, W - Weaknesses, O - Opportunities, and T - Threats involved in a business project or commercial venture. It was introduced at 1960s as a tool for learning the internal capabilities of large companies. A SWOT analysis includes the indication of the project's goal, specification the critical factors (internal and external) that influence on the achievement of company's business goal, that are conducive or adverse for this. SWOT analysis is effective way to successful business, to win in rivalry with competitors and become the best on your market. SWOT Analysis solution from Management area of ConceptDraw Solution Park makes the ConceptDraw DIAGRAM a powerful SWOT and TOWS analysis software. It contains a lot of vector design elements of SWOT and TOWS matrices, numerous examples and templates. The predesigned SWOT example or template is a fastest way of drawing professional-looking SWOT Matrix and presenting analysis results in just one click.

Competitor Analysis

Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis.

Ansoff Matrix

ConceptDraw DIAGRAM software extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park offers you the possibility to develop the Ansoff Matrix of any complexity.

SWOT Analysis Tool for Small Business

SWOT analysis is effective method of making the plan to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project. SWOT analysis includes the specifying project objectives and attentive identifying the internal and external causes for accomplishing the main project goals. It is actively used in large and small business project management for effective and clear identifying the critical factors. SWOT and TOWS Matrix Diagrams solution is included to ConceptDraw Solution Park and contains the high-quality analysis tools. This graphical solution turns the ConceptDraw DIAGRAM software in an excellent marketing management and advertising agency software, the best SWOT analysis tool for small business or large, as you like and need. Included graphic tools, visual and project planning components make it the best marketing project management software for marketing project planning and for making marketing presentations. Use the ConceptDraw DIAGRAM to create professional and well-designed SWOT matrices in minutes.

Swot Analysis Examples for Mac OSX

SWOT is an acronym of the words Strengts, Weaknesses, Opportunities and Тhreats. SWOT analysis is used to show the real situation and prospects of the company on the market, the internal environment of the company is reflected by S and W, and external by O and T. SWOT analysis is a quality tool for structuring available information, which is successfully used in the process of strategy planning, it helps analysts in formulation recommendations on the basis of collected information and data, structured in a form of SWOT Matrix. The SWOT analysis is effective and simple in use, however its results in great depend on the completeness and quality of initial information, from the depth of understanding of the current state and development trends of the market, and also from the used software. ConceptDraw DIAGRAM extended with powerful tools of SWOT and TOWS Matrix Diagrams solution, containing templates and SWOT analysis examples for Mac OSX and Windows, is ideal software for creation professional SWOT Matrices and SWOT Analysis Matrices.

SWOT Sample in Computers

SWOT analysis is an effective method of making the plan for evaluation the Strengths, Weaknesses, Opportunities, and Threats that are involved in a project. It is actively applied in business sphere and helps define the objective of the project. It lets detect and represent the external and internal causes for the accomplishing the project goals and business purposes, and also plays important role in formation successful and perspective business. ConceptDraw DIAGRAM is a perfect diagramming software which nicely suits for SWOT analysis and representation its results in the form of SWOT diagrams of different complexity and design, thanks to the included SWOT and TOWS Matrix Diagrams solution from Management area of ConceptDraw Solution Park. This solution contains a lot of specially designed SWOT templates, SWOT matrix samples (SWOT analysis sample, SWOT sample in computers, SWOT matrix for business sphere, SWOT matrix educational, and many others), and also ready SWOT matrix objects that allow users create their own SWOT diagrams in minutes.
The Ansoff Matrix allows to consider ways to grow the business via current or new products, in current or new markets – there are 4 possible product/ market combinations. It helps decide what action course should be taken given current performance. It consists of 4 strategies: Market penetration; Product development; Market development; Diversification.
The template "Ansoff product-market growth matrix" for the ConceptDraw PRO diagramming and vector drawing software is included in the Matrices solution from the Marketing area of ConceptDraw Solution Park.
Ansoff product-market growth matrix template
Ansoff product-market growth matrix template, Ansoff matrix,
Used Solutions

Computer Hardware - Reseller Business Plan

When developing a business plan it is very important to accurately represent the structure and visually outline all important information. A business plan usually has a clear hierarchical structure. The Mind Maps are particularly effective to describe such structures, they are one of the most powerful and visually intuitive tools for the tasks of structuring and memorizing large amounts of information. The Mind Maps are indispensable in development the complex projects, in preparation and discussion of business plans, in designing the presentations, in process of decision making, holding brainstorming, time management, etc. As for the software for working with Mind Maps, particularly effective is a cross-platform ConceptDraw MINDMAP software for Windows and Mac OS X. It provides many tools that help in business plan preparation for organizing the new business, in developing a business plan for promotion some product, etc. ConceptDraw MINDMAP supports the multipage documents, the export and import into popular applications MS PowerPoint, MS Word, PDF, MindManager, in project management applications ConceptDraw Project and MS Project, and in various graphical formats. You can to observe a Mind Map of a business plan for computer hardware reseller designed in ConceptDraw MINDMAP.