AIDAS model

This funnel diagram sample shows 5 steps of AIDAS marketing model: Attention, Interest, Desire, Action and Satisfaction.
"AIDA is an acronym that stands for Attention, Interest, Desire and Action. The AIDA model is widely used in marketing and advertising to describe the steps or stages that occur from the time when a consumer first becomes aware of a product or brand through to when the consumer trials a product or makes a purchase decision. Given that many consumers become aware of brands via advertising or marketing communications, the AIDA model helps to explain how an advertisement or marketing communications message engages and involves consumers in brand choice. ...
Recent modifications of the AIDA model have expanded the number of steps. Some of these modifications have been designed to accommodate theoretical developments, by including customer satisfaction (e.g. the AIDAS model)..." [AIDA (marketing). Wikipedia]
The funnel diagram example "AIDAS model" was designed using ConceptDraw PRO software extended with Funnel Diagrams solution from Marketing area of ConceptDraw Solution Park.

This funnel diagram sample shows 5 stages of modified AIDA model: Awareness, Interest, Conviction, Desire, Action. [Barry, T.E. and Howard, D.J., "A Review and Critique of the Hierarchy of Effects in Advertising," International Journal of Advertising, vol 9, no.2, 1990, pp. 121–135]
"AIDA is an acronym that stands for Attention, Interest, Desire and Action. The AIDA model is widely used in marketing and advertising to describe the steps or stages that occur from the time when a consumer first becomes aware of a product or brand through to when the consumer trials a product or makes a purchase decision. Given that many consumers become aware of brands via advertising or marketing communications, the AIDA model helps to explain how an advertisement or marketing communications message engages and involves consumers in brand choice. In essence, the AIDA model proposes that advertising messages need to accomplish a number of tasks in order to move the consumer through a series of sequential steps from brand awareness through to action (purchase and consumption)." [AIDA (marketing). Wikipedia]
The funnel diagram example "Modified AIDA model" was designed using ConceptDraw PRO software extended with Funnel Diagrams solution from Marketing area of ConceptDraw Solution Park.

This funnel diagram sample shows 4 steps of AIDA marketing model: Attention, Interest, Desire and Action.
It was created on the base of Wikimedia Commons file: The Purchase Funnel.jpg [commons.wikimedia.org/ wiki/ File:The_ Purchase_ Funnel.jpg]
This file is licensed under the Creative Commons Attribution-Share Alike 4.0 International license. [creativecommons.org/ licenses/ by-sa/ 4.0/ deed.en]
"AIDA is an acronym that stands for Attention, Interest, Desire and Action. The AIDA model is widely used in marketing and advertising to describe the steps or stages that occur from the time when a consumer first becomes aware of a product or brand through to when the consumer trials a product or makes a purchase decision. Given that many consumers become aware of brands via advertising or marketing communications, the AIDA model helps to explain how an advertisement or marketing communications message engages and involves consumers in brand choice. In essence, the AIDA model proposes that advertising messages need to accomplish a number of tasks in order to move the consumer through a series of sequential steps from brand awareness through to action (purchase and consumption)." [AIDA (marketing). Wikipedia]
The funnel diagram example "AIDA purchase funnel" was designed using ConceptDraw PRO software extended with Funnel Diagrams solution from Marketing area of ConceptDraw Solution Park.

This funnel diagram sample shows 4 steps (ACCA) of DAGMAR marketing model: Awareness, Comprehension, Conviction and Action.
"Defining Advertising Goals for Measured Advertising Results abbr. DAGMAR was an advertising model proposed by Russel H. Colley in 1961. ...
According to DAGMAR, each purchase prospect goes through 4 steps:
1. Awareness
2. Comprehension
3. Conviction
4. Action.
These steps are also known as ACCA advertising formula. ACCA/ DAGMAR is a descendant of AIDA advertising formula and considered to be more popular and comprehensive than AIDA. Developed for the measurement of advertising effectiveness it maps the states of mind that a consumer passes through.
Important parts of the DAGMAR model are definitions of target audience, (people whom the advertising message is addressed to) and objectives (goals of advertising message)." [DAGMAR marketing. Wikipedia]
The funnel diagram example "ACCA DAGMAR model" was designed using ConceptDraw PRO software extended with Funnel Diagrams solution from Marketing area of ConceptDraw Solution Park.