Pyramid Diagram

The DIKW Pyramid refers loosely to a class of models for representing purported structural and/or functional relationships between data, information, knowledge, and wisdom.

Pyramid Diagram

The purchase or purchasing funnel is a consumer focused marketing model which illustrates the theoretical customer journey towards the purchase of a product or service.

Pyramid Diagram

Pyramid diagrams help you visualize information as a triangle divided into horizontal slices. Labelled slices represent a hierarchy. Pyramids are used in marketing presentations to show and analyze hierarchy levels.
3D triangular diagram of DIKW pyramid has 6 levels: measurement, facts, data, information, knowledge, wisdom.
The data component include different scattered signs or symbols which are merely useless until these random objective facts are somehow processed. Data is a resource which has to be manipulated or rearranged to get useful. Information can be extracted from a pile of data, it also can be mined from different data storages.