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Competitor Analysis

Competitor Analysis
Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis.
"Michael Porter has described a category scheme consisting of three general types of strategies that are commonly used by businesses to achieve and maintain competitive advantage. These three generic strategies are defined along two dimensions: strategic scope and strategic strength. Strategic scope is a demand-side dimension and looks at the size and composition of the market you intend to target. Strategic strength is a supply-side dimension and looks at the strength or core competency of the firm. In particular he identified two competencies that he felt were most important: product differentiation and product cost (efficiency)." [Porter's generic strategies. Wikipedia]
This Porter's generic strategies matrix diagram was redesigned from Wikipedia file PorterGenericStrategies.png. [en.wikipedia.org/ wiki/ File:PorterGenericStrategies.png]
This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license. [creativecommons.org/ licenses/ by-sa/ 3.0/ deed.en]
This Porter's generic strategies matrix diagram example was created by the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.
Porter's generic strategies matrix
Porter's generic strategies matrix, Porter's generic strategies matrix,
Used Solutions
The template "Competitive strategy matrix" for the ConceptDraw PRO diagramming and vector drawing software is included in the Matrices solution from the Marketing area of ConceptDraw Solution Park.
Competitive strategy matrix template
Competitive strategy matrix template, competitive strategies matrix,
Used Solutions

SWOT Analysis Solution - Strategy Tools

TOWS analysis matrix instructional sample
A SWOT analysis helps professionals to identify the positives and negatives in the organization and in the external environment.
"Michael Porter has described a category scheme consisting of three general types of strategies that are commonly used by businesses to achieve and maintain competitive advantage. These three generic strategies are defined along two dimensions: strategic scope and strategic strength. Strategic scope is a demand-side dimension and looks at the size and composition of the market you intend to target. Strategic strength is a supply-side dimension and looks at the strength or core competency of the firm. In particular he identified two competencies that he felt were most important: product differentiation and product cost (efficiency)." [Porter's generic strategies. Wikipedia]
This Porter's generic strategies matrix diagram was redesigned from Wikipedia file PorterGenericStrategies.png. [en.wikipedia.org/ wiki/ File:PorterGenericStrategies.png]
This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license. [creativecommons.org/ licenses/ by-sa/ 3.0/ deed.en]
This Porter's generic strategies matrix diagram example was created by the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.
Porter's generic strategies matrix
Porter's generic strategies matrix, Porter's generic strategies matrix,
Used Solutions

SWOT Matrix Template

SWOT Analysis Matrix Template
A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.
"Michael Porter has described a category scheme consisting of three general types of strategies that are commonly used by businesses to achieve and maintain competitive advantage. These three generic strategies are defined along two dimensions: strategic scope and strategic strength. Strategic scope is a demand-side dimension and looks at the size and composition of the market you intend to target. Strategic strength is a supply-side dimension and looks at the strength or core competency of the firm. In particular he identified two competencies that he felt were most important: product differentiation and product cost (efficiency).
In his 1980 classic Competitive Strategy: Techniques for Analyzing Industries and Competitors, Porter simplifies the scheme by reducing it down to the three best strategies. They are cost leadership, differentiation, and market segmentation (or focus). Market segmentation is narrow in scope while both cost leadership and differentiation are relatively broad in market scope." [Porter's generic strategies. Wikipedia]
This competitive strategy matrix diagram example was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.
Porter's generic strategies matrix
Porter's generic strategies matrix, competitive strategies matrix,
Used Solutions

TOWS Matrix

TOWS Matrix
TOWS Matrix is an effective tool which allows to analize the external opportunities and threats by means of analyzing the internal strengths and weaknesses of a company. ConceptDraw PRO diagramming and vector drawing software extended with SWOT and TOWS Matrix Diagrams Solution from the Management Area will help design TOWS Matrix for your company without efforts.
The vector stencils library "Matrices" contains 10 templates of marketing matrix diagrams and charts.
Use these templates to create your marketing matrices in the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.
Quality function deployment matrix
Quality function deployment matrix, quality function deployment, QFD,
Flow process chart
Flow process chart, flow process chart,
Four-quadrant matrix
Four-quadrant matrix, four-quadrant matrix,
Competitive strategies matrix
Competitive strategies matrix, competitive strategies matrix,
Ansoff matrix
Ansoff matrix, Ansoff matrix,
BCG matrix
BCG matrix, BCG matrix, Boston growth-share matrix,
Chore chart
Chore chart, chore chart, chore chart, reward chart, behavior chart, chore calendar, chore list, task list,
Porter's value chain diagram
Porter's value chain diagram, value chain, Porter's value chain, value chain analysis,
Positioning map
Positioning map, positioning map,
Porter's generic strategies matrix
Porter's generic strategies matrix, Porter's generic strategies matrix,
Used Solutions

Ansoff Matrix

Ansoff Matrix
ConceptDraw PRO software extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park offers you the possibility to develop the Ansoff Matrix of any complexity.