Positioning map (Perceptual map)

In marketing perceptual or positioning maps are used for developing the market positioning strategy for product or service. Perceptual mapping is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. Typically the position of a product, product line, brand, or company is displayed relative to their competition. [Perceptual mapping. Wikipedia] This positioning map diagram example was created using ConceptDraw PRO diagramming and vector drawing software extended with Matrices solution from Marketing area of ConceptDraw Solution Park. [ www.conceptdraw.com/ solution-park/ marketing-matrices ]