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Competitor Analysis

Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis.
"Porter five forces analysis is a framework for industry analysis and business strategy development. It draws upon industrial organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market. Attractiveness in this context refers to the overall industry profitability. An "unattractive" industry is one in which the combination of these five forces acts to drive down overall profitability. A very unattractive industry would be one approaching "pure competition", in which available profits for all firms are driven to normal profit.
Three of Porter's five forces refer to competition from external sources. The remainder are internal threats.
Porter referred to these forces as the micro environment, to contrast it with the more general term macro environment. They consist of those forces close to a company that affect its ability to serve its customers and make a profit. A change in any of the forces normally requires a business unit to re-assess the marketplace given the overall change in industry information. The overall industry attractiveness does not imply that every firm in the industry will return the same profitability. Firms are able to apply their core competencies, business model or network to achieve a profit above the industry average. A clear example of this is the airline industry. As an industry, profitability is low and yet individual companies, by applying unique business models, have been able to make a return in excess of the industry average.
Porter's five forces include - three forces from 'horizontal' competition: the threat of substitute products or services, the threat of established rivals, and the threat of new entrants; and two forces from 'vertical' competition: the bargaining power of suppliers and the bargaining power of customers.
This five forces analysis, is just one part of the complete Porter strategic models. The other elements are the value chain and the generic strategies." [Porter five forces analysis. Wikipedia]
The block diagram example "Porter's five forces model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.
Block diagram
Block diagram, block diagram,
The vector stencils library "Target diagrams" contains 13 templates of target diagrams: marketing mix diagram, principles of marketing diagram, circle diagram, macro-micro environment diagram, stakeholder diagram, target market scope diagram.
Use these shapes to illustrate your marketing and sales documents, presentations, webpages and infographics in the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
Principles of marketing by Ph. Kotler
Principles of marketing by Ph. Kotler, target, principles of marketing,
Marketing mix
Marketing mix, marketing mix, marketing mix diagram, circular diagram,
Target
Target, target diagram, onion diagram ,
Principles of marketing by Ph. Kotler (prompt)
Principles of marketing by Ph. Kotler (prompt), target, principles of marketing,
Circle diagram
Circle diagram, circular diagram,
Macro-micro environmental forces diagram
Macro-micro environmental forces diagram, target, macro-micro environmental forces,
Macro-micro environmental forces diagram (prompt)
Macro-micro environmental forces diagram (prompt), target, macro-micro environmental forces,
Stakeholder diagram
Stakeholder diagram, stakeholder diagram, circular diagram,
Target market scope diagram
Target market scope diagram, target market scope, market scope,
Target diagram 1
Target diagram 1, stakeholder diagram, circular diagram,
Target diagram 2
Target diagram 2, stakeholder diagram, circular diagram,
Target diagram 3
Target diagram 3, stakeholder diagram, circular diagram,
Target diagram
Target diagram, stakeholder diagram, circular diagram,

target diagram, circular diagram, circle diagram Target and Circular Diagrams

target diagram, circular diagram, circle diagram
This solution extends ConceptDraw PRO software with samples, templates and library of design elements for drawing the Target and Circular Diagrams.