This marketing diagram visualizes how relationship marketers group customer types by level of loyalty: prospects (people that have not purchased yet but are likely to in the future), customer, client, supporter, advocate, partner.
"Relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions.
As a practice, relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages.
With the growth of the internet and mobile platforms, relationship marketing has continued to evolve and move forward as technology opens more collaborative and social communication channels. This includes tools for managing relationships with customers that goes beyond simple demographic and customer service data. Relationship marketing extends to include inbound marketing efforts, (a combination of search optimization and strategic content), PR, social media and application development." [Relationship marketing. Wikipedia]
The marketing chart example "Ladder of customer loyalty diagram" was created using ConceptDraw PRO diagramming and vector drawing software extended with Marketing Diagrams solution from Marketing area of ConceptDraw Solution Park.
"Relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions.
As a practice, relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages.
With the growth of the internet and mobile platforms, relationship marketing has continued to evolve and move forward as technology opens more collaborative and social communication channels. This includes tools for managing relationships with customers that goes beyond simple demographic and customer service data. Relationship marketing extends to include inbound marketing efforts, (a combination of search optimization and strategic content), PR, social media and application development." [Relationship marketing. Wikipedia]
The marketing chart example "Ladder of customer loyalty diagram" was created using ConceptDraw PRO diagramming and vector drawing software extended with Marketing Diagrams solution from Marketing area of ConceptDraw Solution Park.
Marketing diagram
The vector stencils library "Marketing diagrams" contains 12 templates of marketing and sales diagrams and charts. Use it to illustrate your marketing and sales documents, presentations, infographics and webpages in ConceptDraw PRO software extended with Marketing Diagrams solution from Marketing area of ConceptDraw Solution Park.
Diffusion of Innovations
Normal distribution
Five forces model
Leaky bucket diagram
Funnel diagram
Relationship ladder of customer loyalty
Six markets model
Product life cycle graph
Extended product life cycle graph
Service-goods continuum diagram
Step chart block
Step diagram block
The vector stencils library "Marketing diagrams" contains 12 templates of marketing and sales diagrams and charts. Use it to illustrate your marketing and sales documents, presentations, infographics and webpages in ConceptDraw PRO software extended with Marketing Diagrams solution from Marketing area of ConceptDraw Solution Park.
Diffusion of Innovations
Normal distribution
Five forces model
Leaky bucket diagram
Funnel diagram
Relationship ladder of customer loyalty
Six markets model
Product life cycle graph
Extended product life cycle graph
Service-goods continuum diagram
Step chart block
Step diagram block
The vector stencils library "Marketing diagrams" contains 12 templates of marketing and sales diagrams and charts. Use it to illustrate your marketing and sales documents, presentations, infographics and webpages in ConceptDraw PRO software extended with Marketing Diagrams solution from Marketing area of ConceptDraw Solution Park.
Diffusion of Innovations
Normal distribution
Five forces model
Leaky bucket diagram
Funnel diagram
Relationship ladder of customer loyalty
Six markets model
Product life cycle graph
Extended product life cycle graph
Service-goods continuum diagram
Step chart block
Step diagram block
The vector stencils library "Marketing diagrams" contains 12 templates of marketing and sales diagrams and charts. Use it to illustrate your marketing and sales documents, presentations, infographics and webpages in ConceptDraw PRO software extended with Marketing Diagrams solution from Marketing area of ConceptDraw Solution Park.
Diffusion of Innovations
Normal distribution
Five forces model
Leaky bucket diagram
Funnel diagram
Relationship ladder of customer loyalty
Six markets model
Product life cycle graph
Extended product life cycle graph
Service-goods continuum diagram
Step chart block
Step diagram block
Marketing Diagrams
Marketing Diagrams solution extends ConceptDraw DIAGRAM diagramming software with abundance of samples, templates and vector design elements intended for easy graphical visualization and drawing different types of Marketing diagrams and graphs, including Branding Strategies Diagram, Five Forces Model Diagram, Decision Tree Diagram, Puzzle Diagram, Step Diagram, Process Chart, Strategy Map, Funnel Diagram, Value Chain Diagram, Ladder of Customer Loyalty Diagram, Leaky Bucket Diagram, Promotional Mix Diagram, Service-Goods Continuum Diagram, Six Markets Model Diagram, Sources of Customer Satisfaction Diagram, etc. Analyze effectively the marketing activity of your company and apply the optimal marketing methods with ConceptDraw DIAGRAM software.
Marketing Area
The solutions from Marketing area of ConceptDraw Solution Park collect templates, samples and libraries of vector stencils for drawing the marketing diagrams and mind maps.
This arrow circle diagram sample was redesigned from the Wikimedia Commons file: Loyalitätskreislauf-klein.jpg. [commons.wikimedia.org/ wiki/ File:Loyalit%C3%A4tskreislauf-klein.jpg]
This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license. [creativecommons.org/ licenses/ by-sa/ 3.0/ deed.en]
"Loyalty marketing is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing and loyalty marketing all form part of the customer proposition - the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these marketing disciplines.
The discipline of customer loyalty marketing has been around for many years...
In recent years, a new marketing discipline called "customer advocacy marketing" has been combined with or replaced "customer loyalty marketing." " [Loyalty marketing. Wikipedia]
The arrow circle diagram example "Loyalty" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license. [creativecommons.org/ licenses/ by-sa/ 3.0/ deed.en]
"Loyalty marketing is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing and loyalty marketing all form part of the customer proposition - the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these marketing disciplines.
The discipline of customer loyalty marketing has been around for many years...
In recent years, a new marketing discipline called "customer advocacy marketing" has been combined with or replaced "customer loyalty marketing." " [Loyalty marketing. Wikipedia]
The arrow circle diagram example "Loyalty" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
Arrow circle diagram
This ring chart sample was redesigned from the Wikipedia file: Virtuous circle in management.svg.
"An example of the use of a virtuous circle in management."
[en.wikipedia.org/ wiki/ File:Virtuous_ circle_ in_ management.svg]
"A virtuous circle and a vicious circle (also referred to as virtuous cycle and vicious cycle) are economic terms. They refer to a complex chain of events that reinforces itself through a feedback loop. A virtuous circle has favorable results, while a vicious circle has detrimental results.
Both circles are complexes of events with no tendency towards equilibrium (at least in the short run). Both systems of events have feedback loops in which each iteration of the cycle reinforces the previous one (positive feedback). These cycles will continue in the direction of their momentum until an external factor intervenes and breaks the cycle. The prefix "hyper-" is sometimes used to describe these cycles if they are extreme. The best-known example of a vicious circle is hyperinflation. ...
Example in management.
Virtuous circle.
An employer's investment in his employees’ ability to provide superior service to customers can be seen as a virtuous circle. Effort spent in selecting and training employees and creating a corporate culture in which they are empowered can lead to increased employee satisfaction and employee competence. This can result in superior service delivery and customer satisfaction. This in turn will create customer loyalty, improved sales levels, and higher profit margins. Some of these profits can be reinvested in employee development, thereby initiating another iteration of a virtuous cycle." [en.wikipedia.org/ wiki/ Virtuous_ circle_ and_ vicious_ circle]
The ring chart example "Virtuous circle (management)" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
"An example of the use of a virtuous circle in management."
[en.wikipedia.org/ wiki/ File:Virtuous_ circle_ in_ management.svg]
"A virtuous circle and a vicious circle (also referred to as virtuous cycle and vicious cycle) are economic terms. They refer to a complex chain of events that reinforces itself through a feedback loop. A virtuous circle has favorable results, while a vicious circle has detrimental results.
Both circles are complexes of events with no tendency towards equilibrium (at least in the short run). Both systems of events have feedback loops in which each iteration of the cycle reinforces the previous one (positive feedback). These cycles will continue in the direction of their momentum until an external factor intervenes and breaks the cycle. The prefix "hyper-" is sometimes used to describe these cycles if they are extreme. The best-known example of a vicious circle is hyperinflation. ...
Example in management.
Virtuous circle.
An employer's investment in his employees’ ability to provide superior service to customers can be seen as a virtuous circle. Effort spent in selecting and training employees and creating a corporate culture in which they are empowered can lead to increased employee satisfaction and employee competence. This can result in superior service delivery and customer satisfaction. This in turn will create customer loyalty, improved sales levels, and higher profit margins. Some of these profits can be reinvested in employee development, thereby initiating another iteration of a virtuous cycle." [en.wikipedia.org/ wiki/ Virtuous_ circle_ and_ vicious_ circle]
The ring chart example "Virtuous circle (management)" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
Ring chart
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The vector stencils library "HR symbols" contains 45 HR pictograms.
Use this icon set with HR symbols to draw your HR flowcharts, workflow diagrams, process charts and infographics with the ConceptDraw PRO diagramming and vector drawing software.
The HR pictograms library "HR symbols" is included in the HR Flowcharts solution from the Management area of ConceptDraw Solution Park.
Use this icon set with HR symbols to draw your HR flowcharts, workflow diagrams, process charts and infographics with the ConceptDraw PRO diagramming and vector drawing software.
The HR pictograms library "HR symbols" is included in the HR Flowcharts solution from the Management area of ConceptDraw Solution Park.
Absence management
Absenteeism
Achievement
Attract
Authority and accountability
Business goals
Business success
Capital formation
Career
Career ladder
Communication
Compensation management
Conflict management
Conformance
Dress code
Education
Global HR
Headhunting
Hierarchical organization
Human capital
Human resource management
Incentive compensation management
Increase productivity
Job performance
Job satisfaction
Labor Unions
Leadership
Motivation and incentives
Organizational culture
Partnership
Performance management
Problem solving
Retention
Skill
Smart ideas
Staff turnover
Succession management
Talent acquisition
Time efficiency
Time management
Timekeeping
Winner
Workforce planning
Workplace culture
Workplace health and safety
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